Gerry Lantz Email & Phone Number

Philadelphia, Us

STORIES THAT WORK offers strategic marketing, branding strategies, and digital content development—a bit of a trifecta. Stories, story thinking, and story tools drive the insight and the outcomes in each of these areas. These narrative tools result is differentiating brand identities, persuasive content, and motivating success stories that not only sell today, but also build brands for tomorrow. My favorite story about business is how to make it grow. Working with Stories That Work, clients move their brand identities far beyond the same-old, same-old category generics into fresh expressions of their authentic brand values and customer experience, which can drive awareness, engagement, and sales. This narrative approach improves results for B2B, B2C, professional service, and non-profit clients. As an officer at Ogilvy, DDB, and Corp. Director of Marketing at Ferrero USA, I led marketing, sales, advertising, public relations, promotions and research initiatives for both global and domestic clients and brands. I have received two Effies and two David Ogilvy Awards—both awards for marketing and communications effectiveness--and the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion. Though I spent most of my working life in New York City and now in Philadelphia, I was born and raised in the Midwest where I raced a stock car on dirt tracks as a teenager. I still go fast and clients think I have good ideas a mile-a-minute. Gerry Lantz(610) 500 1300gerry@storiesthatwork.com

Rev-up the hidden sales and profit potential of brands and marketing by using stories and narrative tools that bring emotion and difference to B2B, B2C, and Non-Profit Brands.Nimble Leader works with CEOs of mid-market and mid-cap companies to drive dramatic improvements in short term profitability without a change in strategy, creating the necessary breathing room to strategically position their businesses for step change growth in the future.

Greater Philadelphia Region, Us

Exceptional group of select advisors that help small, mid, and enterprise level companies overcome the strategic, business development, organizational and board level obstacles they face.

New York, Ny, Us

Management and direction for global advertising agency network on the Hasbro Toy Account, representing $140 million in billings.Directed advertising, media, marketing, and promotion in all three divisions of Hasbro: toys, games, and interactive.Won the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion campaign for Hasbro Games "Family Game Night."

Senningerberg, Luxembourg, Lu

Chief Marketing Officer for US Division of Italy-based confectioner. Responsible for advertising, promotion, public relations, media, and research for Tic Tac, Rocher, Nutella and new products. Global Branding Task Force member for Tic Tac and Rocher.Introduced Rocher nationally. Defended Tic Tac's #1 market share position despite the introduction of power mints. Expanded Nutella distribution into nationwide grocery aisles.

Directed advertising, media, and communications strategy and development for mulitple Hershey Chocolate brands, Unilever (foods, personal and household products), and new business. Awarded two David Ogilvy Awards for creativity and sales results and two American Marketing Association Effies for marketing effectiveness.

Ma, Communications, Media Content, Production

Ba, English/History

Creative Writing

Creative Writing

Creative Writing