Gerry Lantz Email and Phone Number
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✔ Is your branding telling the story only it can tell--and using fresh language to tell it?✔ Are you left behind in today's digital market space?✔ Your brand and tagline no longer reflect what you do or who you are?✔ Sales are flat-lining or are declining? ✔ Brand communications don't reflect the truly rewarding experience you offer customers?✔ Not standing out from your competitors?✔ Your website looks like yesterday's mashed potatoes?Those are the tough question to ask yourself and answer honestly about your brand and its "content":Are you truly telling the brand story only you can tell in a way that only you can tell it? Is everyone who works for you, especially sales, marketing, and customer service telling the same story rather than making it up on the spot?Through establishing your brand identity, values, and core story you bring to the market, together we develop story-driven marketing communications that engage prospects with normal human language that sets you apart as an up-to-the-minute and authentically human brand. The result is action-oriented content that pulls customers to you.I help B2B, B2C, and Non-profit organizations who want to differentiate their brands and marketing communications in all media. I help clients discover and express the most persuasive story they can tell.Using STORIES THAT WORK narrative tools, clients identify surprising human values that can drive their value proposition, brand name, tagline and content. Clients go far beyond the same-old category generics into fresh expressions of their authentic brand values which can drive higher awareness, engagement and sales.gerry@storiesthatwork.comhttps://www.storiesthatwork.com(610) 500 1300
Stories That Work
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PrincipalStories That Work 2002 - PresentPhiladelphia, UsSTORIES THAT WORK offers strategic marketing, branding strategies, and digital content development—a bit of a trifecta. Stories, story thinking, and story tools drive the insight and the outcomes in each of these areas. These narrative tools result is differentiating brand identities, persuasive content, and motivating success stories that not only sell today, but also build brands for tomorrow. My favorite story about business is how to make it grow. Working with Stories That Work, clients move their brand identities far beyond the same-old, same-old category generics into fresh expressions of their authentic brand values and customer experience, which can drive awareness, engagement, and sales. This narrative approach improves results for B2B, B2C, professional service, and non-profit clients. As an officer at Ogilvy, DDB, and Corp. Director of Marketing at Ferrero USA, I led marketing, sales, advertising, public relations, promotions and research initiatives for both global and domestic clients and brands. I have received two Effies and two David Ogilvy Awards—both awards for marketing and communications effectiveness--and the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion. Though I spent most of my working life in New York City and now in Philadelphia, I was born and raised in the Midwest where I raced a stock car on dirt tracks as a teenager. I still go fast and clients think I have good ideas a mile-a-minute. Gerry Lantz(610) 500 1300gerry@storiesthatwork.com
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Managing DirectorNimble Leader Apr 2017 - PresentRev-up the hidden sales and profit potential of brands and marketing by using stories and narrative tools that bring emotion and difference to B2B, B2C, and Non-Profit Brands.Nimble Leader works with CEOs of mid-market and mid-cap companies to drive dramatic improvements in short term profitability without a change in strategy, creating the necessary breathing room to strategically position their businesses for step change growth in the future. -
AdvisorExecutive Leaders For Advisory Boards Nov 2015 - PresentGreater Philadelphia Region, UsExceptional group of select advisors that help small, mid, and enterprise level companies overcome the strategic, business development, organizational and board level obstacles they face. -
Worldwide Account DirectorDdb 1998 - 2000New York, Ny, UsManagement and direction for global advertising agency network on the Hasbro Toy Account, representing $140 million in billings.Directed advertising, media, marketing, and promotion in all three divisions of Hasbro: toys, games, and interactive.Won the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion campaign for Hasbro Games "Family Game Night." -
Corporate Director Of MarketingFerrero Usa 1995 - 1998Senningerberg, Luxembourg, LuChief Marketing Officer for US Division of Italy-based confectioner. Responsible for advertising, promotion, public relations, media, and research for Tic Tac, Rocher, Nutella and new products. Global Branding Task Force member for Tic Tac and Rocher.Introduced Rocher nationally. Defended Tic Tac's #1 market share position despite the introduction of power mints. Expanded Nutella distribution into nationwide grocery aisles. -
Senior Vice-President, Group DirectorOgilvy Advertising 1978 - 1995Directed advertising, media, and communications strategy and development for mulitple Hershey Chocolate brands, Unilever (foods, personal and household products), and new business. Awarded two David Ogilvy Awards for creativity and sales results and two American Marketing Association Effies for marketing effectiveness.
Gerry Lantz Skills
Gerry Lantz Education Details
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Temple UniversityProduction -
University Of DaytonEnglish/History
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Columbia UniversityCreative Writing
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Gotham Writers WorkshopCreative Writing
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The New SchoolCreative Writing
Frequently Asked Questions about Gerry Lantz
What company does Gerry Lantz work for?
Gerry Lantz works for Stories That Work
What is Gerry Lantz's role at the current company?
Gerry Lantz's current role is Tell the Brand Story only you can tell--it's your unassailable competitive advantage. STORIES THAT WORK taps the power of story tools to build leading brands and compelling digital content that rev up topline sales..
What is Gerry Lantz's email address?
Gerry Lantz's email address is ge****@****zon.net
What is Gerry Lantz's direct phone number?
Gerry Lantz's direct phone number is +126790*****
What schools did Gerry Lantz attend?
Gerry Lantz attended Temple University, University Of Dayton, Columbia University, Gotham Writers Workshop, The New School.
What are some of Gerry Lantz's interests?
Gerry Lantz has interest in Auto Racing Of All Types, Italian, Italy, Creative Writing, Landscape Paintings.
What skills is Gerry Lantz known for?
Gerry Lantz has skills like Marketing Strategy, Strategy, Marketing Communications, Marketing, Creative Direction, Advertising, Public Relations, Entrepreneurship, Leadership, Management, Corporate Branding, B2b.
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