Most small to medium-sized companies struggle to grow as marketing is not their core business. At Guided Marketing Co, we provide professional marketing coaching, consulting and services that help companies grow and prosper. Send me a message as I'd be happy to engage in a valuable conversation to help you with any questions that drive growth for your business.

Project50 is a strategy consultancy that helps clients diagnose and fix commercial problems, leveraging a unique combination of client-side and agency-side skills and experience. Our core areas of expertise are strategy, digital, commercial, customer, operations and marketing. We leverage a combination of these against every project.I provide digital marketing consulting for Gatwick Airport, Jet Aviation and Indian Tiffin Room.

As Head of Digital I am responsible for billings growth through customer acquisition and retention across multiple websites & apps. I directly manage a team of digital marketers (PPC, SEO, Paid Social, YouTube, CRO, Analytics, UX) that work tirelessly to deliver growth and to achieve our companies business goals through measured KPIs.I am responsible for creating and delivering the Digital and E-commerce strategies to drive multi-million-pound profitable billings for the following; - B2B lead generation - Appreciate Business Services (appreciate.co.uk) - B2C financial savings product - Park Christmas Savings (getpark.co.uk) - B2C & B2B E-commerce – High Street Vouchers (highstreetvouchers.com)

Trinity Marketing Co is the marketing department for Debt Movement (debtmovement.co.uk) which is one of the UK's largest Personal Insolvency companies. Trinity was responsible for conceptualising and creating the Debt Movement brand which has since expanded from the UK to South Africa (debtmovement.co.za) and is continuing to grow globally (https://thedebtmovementgroup.com/).Our work for Debt Movement has included;- Worked with the C-Suite to create the company mission statement, guiding principles and brand story- Creating of all marketing channels and collateral, both digital and traditional- Creation and implementation of B2C and B2B marketing strategy which includes client acquisition and retention- Hired and managed external agency (Carat / iProspect who are part of the global Dentsu group) to deliver paid media at scale- Hired and managed specialist SEO agency

I help DSD (Digital Smile Design) and their certified partners solve their business and marketing challenges, so their revenue grows.For B2C - DSD Certified Partners (Dental Clinics around the globe) we deliver;Consultancy• I provide one to one business and marketing consultation to ensure long term revenue growth• We provide clinics with a full digital marketing strategy and actionable delivery planLead Generation • Through digital marketing we generate leads for clinics using optimised HubSpot landing pages and Google, Facebook and Instagram advertising • We build optimised websites that utilise the HubSpot platform to ensure end to end customer acquisitionFor B2B - Digital Smile Design• We have built the brand identity (the brand, sub-brands and accompanying logos) and enforce brand guidelines globally• We help produce all marketing collateral that is utilised on location at all DSD events;presentations, flyers, notebooks, banners, printed and digital content, blog posts, marketing collateral, magazines, shirt pins etc. How you ask? Well let me tell you a bit more...I have built and manage an exceptional team that delivers world class Marketing to nearly every continent across the globe (one day Antarctica!). The team consists of digital marketers & lead generation specialists (Analytics, Google Ads, Facebook / Instagram etc), content creators, designers (graphic, UX/UI, motion etc), web developers and designers.DSD Helps People Smile Again.It's a win win for dentists and people (dentists like to call us patients!). With Digital Smile Design dentists can design remarkable smiles, plan outstanding cases and add exceptional value to their patients - see https://digitalsmiledesign.comWith Digital Smile Design patients can be assured that the dental clinic they are attending is utilising DSD methodologies and the latest technology, so they receive a natural looking (perfect to their face) smile - see https://digitalsmiledesign.clinic

Client ResponsibilitiesResponsible for Search, Analytics, Competitor Intelligence, Data Lead Optimisation and Paid Social for Clients across the Banking, Insurance, Telecommunications, Automotive, Government, Charity, Drinks and Healthcare Industries. Specific Specialities Include;Pay Per Click (PPC), Paid Search, Data Lead Optimisation, Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), Analytics, Paid Social, Digital Media Planning, Account Management, Relationship Management, People Management and Mentoring.Internal Team Responsibilities In addition to Client portfolio management, manage and have significantly grown the Spark Foundry Search, Social and Analytics team. Core Group Responsibilities (http://onecore.ie/)Lead and provide strategic direction at Group levelManage the relationship with Google for all Core AgenciesSpark Foundry is a leading Irish media planning and buying agency, we offer expertise in media Strategy, Data, Sponsorship, Research, Creative, Recruitment, Investment, Learning, Digital Advertising and Direct Response Measurement. As part of Core (Ireland’s largest marketing communications company) we have the scale to deliver market leading rates for our clients.

Spark Foundry, Mediavest and Radical are all part of Core.Core is Ireland’s largest marketing communications company and is a collective of nine practices, working towards a single purpose, to expand the possibilities of what brands can achieve.Storm is both strategically and commercially responsible for the Performance Team within Spark Foundry and for the relationship with Google at Group level within Core - http://onecore.ie/.

Responsible for Search, Analytics, Competitor Intelligence and Data Lead Optimisation for Clients across the Banking, Insurance, Telecommunications, Automotive, Government, Charity, Drinks and Healthcare Industries. Specific Specialities Include;Pay Per Click (PPC) Paid Search, Data Lead Optimisation, Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), Digital Media Planning and Analytics.Specific Tools Include;Google Adwords, Yahoo! Bing Ads, DoubleClick, Benchtools , Adobe Target, Google Analytics, Adobe Analytics, Adobe Marketing Cloud and Response Tap.

Pay Per Click (PPC), Search Engine Optimisation (SEO) and Analytics Specialist.Radical is part of the Core Media Group which collectively is the largest media buying agency in Ireland.

Pay Per Click (PPC), Search Engine Optimisation (SEO) and Analytics Specialist.

✔ Creation and maintenance of Pay Per Click Campaigns for various Clients✔ Creation and maintenance of Search Engine Optimisation Campaigns for various Clients✔ Excellent knowledge of Google Adwords, accounts monitored daily✔ Extensive Keyword Research for both SEO and PPC purposes✔ Excellent knowledge of Google Analytics including Webmaster Tools✔ Managing and maintenance of eCommerce Applications and Optimisation ✔ Social Media Marketing: Google+, Facebook, LinkedIn and Twitter✔ On and Off Page Optimisation✔ Website design/editing✔ Assist the Marketing Manager in the delivery of marketing initiatives✔ Building the client portfolio base✔ Soft Sales and Business Development✔ Development, Implementation and Management of Brand Strategy

✔ Responsible for developing and implementing the IT/IS Strategy for the Takeda Ireland group. ✔ Project managed the implementation and administration of the EBRS - Electronic Batch Records System into Takeda Ireland Limited.✔ Project managed the implementation and development of all E-Learning into Takeda Ireland Limited.

Freelance Digital Marketing Consultant (Part-time) Industries include: Entertainment, E-Learning, Property & Facilities Management and Self Development✔ Provided key digital marketing strategy, consultancy, production & training services to clients ✔ Assisted clients to develop rich awareness, acquisition, conversion and retention programmes using multi-channel digital programmes powered by rich content marketing✔ Services delivered include:- Web Design- PPC- Social Media Marketing- Display- Affiliate Marketing- Email & CRM- Online Sales Optimisation✔ Delivered Online E-Learning Applications✔ Built Content Managed Web Systems on platforms such as Joomla and Wordpress

✔ Web Design✔ Web Administration✔ Managed over 50 Websites