Storm Taylor Email & Phone Number

South Africa

As an experienced C-Level Digital Marketing Manager, I have a proven track record of driving footfall to properties, increasing market share, and driving revenue growth. My experience includes leading and managing cross-functional teams of senior and junior professionals and overseeing the digital marketing needs of multiple casinos, hotels, and online gaming and sports betting. The focus of my role is developing and executing comprehensive marketing strategies, monitoring industry trends, and… Show more As an experienced C-Level Digital Marketing Manager, I have a proven track record of driving footfall to properties, increasing market share, and driving revenue growth. My experience includes leading and managing cross-functional teams of senior and junior professionals and overseeing the digital marketing needs of multiple casinos, hotels, and online gaming and sports betting. The focus of my role is developing and executing comprehensive marketing strategies, monitoring industry trends, and adjusting strategies to obtain a positive ROI.Several key objectives have been achieved, including increasing brand awareness, improving lead generation and conversion rates, achieving revenue and profitability goals, achieving marketing objectives within budget, optimizing resource allocation, and accurate reporting and forecasting including anticipation of sales/performance trends. I have also been successful in increasing online and offline conversions and revenue through effective digital marketing campaigns, measuring the effectiveness of digital marketing strategies, and making data-driven decisions to optimize campaigns for improved results.My leadership skills have aided in building and leading high-performing marketing teams, establishing clear visions and strategies for the group, and maintaining positive team morale and culture. I have effectively increased employee engagement and satisfaction within the teams. Training employees and the business portfolio on new developments within the marketing, digital, and design space.I have experience in managing digital advertising processes and enhancements for the group and properties thereof, ensuring effective ROAS for campaigns, delivering effective and meaningful insights on how to improve digital advertising results, and ensuring brand consistency across the group. Ensured all contracts are compliant and up-to-date with legal requirements, and mitigated legal and financial risks through contract compliance. Show less

Johannesburg Area, South Africa

• Develop the Digital, E-commerce, and Social Media strategies as part of the Marketing Communications strategy for the precinct annually, including implementing the brand strategy according to brand guidelines.• Development and implementation of innovative Digital and Social Media Marketing campaigns for the business, including Email Marketing, Online Marketing (web campaigns), search & display advertising, as well as ensuring a Digital Marketing presence for the company on selected social… Show more • Develop the Digital, E-commerce, and Social Media strategies as part of the Marketing Communications strategy for the precinct annually, including implementing the brand strategy according to brand guidelines.• Development and implementation of innovative Digital and Social Media Marketing campaigns for the business, including Email Marketing, Online Marketing (web campaigns), search & display advertising, as well as ensuring a Digital Marketing presence for the company on selected social and digital platforms.• Develop, implement and maintain all Above-the-line and Below-the-line traditional and digital content schedules for all Marketing, Communications, Advertising, Public Relations, and Social Media.• Management of the company's website and ensuring that all aspects of the business feature and are constantly updated to maintain SEO ranking to stay competitive.• Compile, analyse and review reports of all Digital marketing activity through web analytics and Social Media insights, translating data into recommendations to optimise performance and increase Return on Investment.• Assisting the Communications Manager with the facilitation of Public Relations activations for new product launches as well as other media interactions. • Management of the annual Media and Digital advertising budget, in excess of a Million Rand, and ensuring spend is allocated the best return on investment initiatives across all channels.• Conduct Market Research to keep up to date with emerging and innovative tech and applying them to the business.• Manage the approval of all Traditional and Digital creative assets whilst ensuring that assets comply with the brand, Legislative and Group requirements.• Support and drive business' core values and upskill junior staff through leadership and the parting of knowledge and on-the-job training. • Execute General Marketing Management within the department as well as assisting with the Customer Relationship Management (CRM). Show less

Johannesburg Area, South Africa

• To Coordinate Digital and Social online reputation management as and when required.• To increase traffic to our various digital platforms by a minimum of 10% annually.• Develop, schedule, and maintain content on various social media platforms for Montecasino. Content schedules comprised of Product Marketing, Business-to-Business (B2B) marketing, and retail marketing.• Event coverage, engaging with influencers, creating content opportunities, and live entertainment coverage.

City Of Johannesburg, Gauteng, South Africa

• Perform all slots-related transactions with 100% accuracy.• Impress guests with technical assistance and comprehensive knowledge of the various games and features.• Market and coordinate slots-related promotions on the gaming floor and ensure daily targets are met.

City Of Johannesburg, Gauteng, South Africa

As OOB Digital’s Director of Operations, Storm is responsible for the digital side of the business. A millennial in the true sense of the word.Storm is determined, Innovative and a perfectionist in everything he attempts.With Project Management, and various Digital Marketing Professional Certifications under his belt, plus his eight years of experience in the Corporate World, he is an asset to our business and yours!

Management Development Programme, Business, Commerce And Management Studies

Demonstrate knowledge and insight into the relationship between strategic human resource planning and an organisation's strategic.

Digital Marketing: Professional Certification, Marketing

Activities and Societies: Market Research Marketing Strategy Search Engine Optimisation UX (User Experience) Tracking & Analytics.

Project Management, Project Management

• Project Management Principles • Project Management Process Groups • Project Selection & Prioritisation Process • Projects.

Google Ads - Measurement Certification

Google Ads Display Certification

Google Ads Search Certification

Google Ads Video Certification

Marketing

Activities and Societies: Keyword Research Data Analysis Writing Content Running A/B Ad Tests Creating Landing Page Wireframes Doing Basic.

Igcse. As & A Levels, Schooling