Stormy Smith Email & Phone Number

Des Moines, Iowa Area

Author of the Bound series (Bound by Duty, Bound by Spells and Bound by Prophecy) and the Des Moines-based contemporary Who She Was. Multiple time best-seller, with more than 60,000 books purchased around the world.

Des Moines, Iowa, United States

• Advise the executive leadership team of Principal Global Investors (PGI) on all strategic communications, M&A activities, public relations, crisis management, change management and employee communications. • Lead the PGI communications team, ensuring continuity and cohesion across messages delivered to internal and external stakeholders, with a focus on reputation management.

• Advised the executive leadership team of Principal Global Investors on internal communication strategies to connect, inspire and engage a global workforce.• Led situational analysis, messaging, and change management efforts to bring two existing business areas together to form a single global asset management organization.

Des Moines, Iowa Area

• Led the joint internal communications effort, as well as the HR communications workstream, for a $1.2 billion acquisition, managing the transition communications and cultural integration to bring 7000 global employees together.• Managed executive stakeholders across both companies and 17 business work streams to ensure connectivity and collaboration.• Partnered to develop the integration communications plan, representing internal, client/consultant/advisor and external audiences, ensuring alignment to core acquisition and integration macro messaging.

Des Moines, Iowa Area

• Led internal communication and change management strategy for the executives running the largest P&L within Principal, advocating for more than 5000 U.S. employees across the business and shared services organization.• Launched a new corporate brand, including coordinated global employee engagement, redesigning our intranet experience, and reimagining how we communicate business strategy to the organization.• Developed and implemented leadership trainings on how to effectively communicate, with a focus on transparency, authenticity, and simplicity.• Wrote employee intranet articles, planned and facilitated employee town halls, developed executive messages and talking points.

Des Moines, Iowa

- Lead and mentored a three-person team focused on public and media relations efforts. - Managed strategic and market communications planning for 14 different markets and 11 different product lines- Responsible for the development and implementation of an overall content strategy integrating direct-to-customer tactics into the public relations plan and incorporating social media, video strategy, customer publications and dealer marketing into the effort- Coordinated, hosted and staffed national trade shows and media events

- Coordinated with clients to manage creative projects, trade media planning and execution, and internal resource coordination.- Developed and managed brand guidelines to ensure the client was presented consistently in all creative and editorial placements, both nationally and globally.

- Sales lead for GSK's highest grossing product- Provided weekly communications of key targets, current standings and performance evaluations- Worked with the team, as well as on my own, to assess current performance as related to multiple products and goals

- Fostered relationships with local clients, assisting with marketing plans and advertising buys - Assisted creative to define client brands and design cohesive marketing materials- Managed budgets and provided weekly sales updates and projections

Masters Of Communication And Leadership

Bachelors Of Arts, Journalism

Associates Of Arts, Communications/Media/Public Relations