Roger Ebert said, “Movies are the most powerful empathy machine in all the arts. When I go to a great movie I can live somebody else’s life for a while. I can walk in somebody else’s shoes. I can see what it feels like to be a member of a different gender, a different race, a different economic class, to live in a different time, to have a different belief.” Maybe your video project can’t exactly be categorized as one of the “Movies” that Roger Ebert refers to. The emotional response he describes, however, is just as important to your production as it is to a Hollywood blockbuster.I am a video producer/editor and Partner at StoryView LLC. I've worked on hundreds of productions guiding my clients through the creative process from development through execution. I've produced or edited content for Allstate Roadside Services, Salesforce, Slack & Company, The Kineo Group, Special Olympics, Merit School of Music, Abbott World Marathon Majors, and others.A video production truly succeeds when it connects with an audience on an emotional level. How viewers perceive you and what they think of you is an emotional response. That’s why empathy is an important part of any video production that seeks to engage its audience. You show an understanding of their needs and aspirations. They get to know, like, and trust you. You show authenticity. They decide to do business with you or perhaps be swayed by your message. For organizations wanting to connect in this engaging and empathetic way, I develop and produce video content that resonates with viewers. These stories are used to build brand awareness, promote corporate culture, provide safety and training information, or communicate corporate news.Do you want your next video project to have an emotional kick? Please connect with me on LinkedIn, send an email to kenhall@storyviewllc.com, or call me at 630-920-3797. I look forward to hearing from you.Specialties: Creative video development, production and post-production