Email Deliverability Specialist
Current- Independently manage email infrastructure and IP pools to ensure optimal deliverability for customers.- Act as the subject matter expert on email deliverability, DNS configuration (SPF, DKIM, DMARC).- Collaborate with product, support, and engineering teams to build and enhance deliverability tools, ensuring compliance with email regulations (CAN-SPAM, GDPR) and adapting to evolving inbox placement requirements from major ISPs like Yahoo and Gmail.- Investigate and resolve escalated email deliverability issues, working with ISPs, blacklists, and anti-spam services.- Delivered a well-received webinar with the Education department, improving customer understanding of email best practices.- Provide actionable recommendations to optimize email performance and support client onboarding.- Champion email infrastructure improvements, contributing to enhanced processes and future-focused deliverability strategies.- Conducted audits and proactively managed IP reputation, resulting in monthly cost savings of $3,570.