Who are we?Applied Alchemy Solutions is a full-service, Integrated Marketing Communication agency, home to a rare breed of multidisciplinary experienced professionals with a passion of transforming IDEAS into RESULTS.Our purpose?To become a business CATALYST for our clients; helping them develop strategic plans to achieve their business objectives. We Craft and efficiently execute, Relevant, Original and Impacting (ROI) Experiences, engaging clients along the entire consumer journey. Our focus? We craft EXPERIENCES and tailor MEANING for consumers no matter how they come in contact.How?We start by truly understanding a product or services UNIQUE selling proposition and crafting a relevant message to each tribe and tailoring the EXPERIENCES to create long lasting bonds.We place high value on the integrity of our work, unparalleled customer service, the ability to act nimble and provide solutions to complex challenges in a fluctuating marketplace.

Non-Profit, Higher Education Foundation

Entrepreneurship / Business Development / Management . - • Founded full service creative marketing / advertising agency and managed from a single one-man shop to a 20-person agency of hard-working, dynamic, fun-loving marketing and development experts.• Grew business and led its continual growth and development from start-up to 50 clients in public and private sector and $1M sales first year, P&L profitability and double-digit annual revenue growth. • Lead preparation and execution of RFIs/RFPs, sales proposals and meeting presentations to promote the company, win new business and drive growth.Brand and Digital Communications . –• Planned, developed and executed multi-channel campaigns with cross functional teams, developing content and executing media strategy and tactical media plan, creating a consistent look and feel across a variety of mediums including print, direct mail, website, email, digital, and social. • Managed online communications/social media channels including daily operations, the creation, design, content management, and policy/technical support.Advertising and Client Services. -• Strategic business partner with experienced project management skills, fulfilling requirements under time constraints of a diverse portfolio of clients with full service advertising agency services: Brand Architecture, Strategic Planning, Consumer Insights, Branding, Positioning, Packaging, Ad Campaigns, Traditional & Online Media, Public Relations, Event Management, Social Media Management, Content Creation, Web Development and Management, CRM, Ecommerce, Direct Marketing, SEO, Graphic Design, Lead Nurturing, Growth Hacking. • Led the design, development, promotion, strategic direction and communication of marketing strategies and tactics, ensuring marketing profitability (ROI), competitiveness, effective positioning, message targeting, and organizational efficiency. Skilled in providing critical insight into future business and consumer / industry trends.

The APEX team at Publicis Media acts as a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign stewardship, billing, and client support.In my position as the Director of Digital Strategy & Activation, I oversee the Pre-Sale and Post-Sale teams in the Chicago.

helped develop and executed strategies to enhanced brand architecture and empower women with the cosmetic brand.

• Developed and managed end to end digital projects in multiple categories, from RFP, proposal development, creative brief, project development and management through SLAs and KPIs.• Advised clients on solutions to reach communications objectives and oversaw customer interactions and online customer feedback channels with responsibility of community management across all digital communications, social media channels, outsourced and internally developed web page development, multimedia, content marketing, merchandizing, mobile and email marketing, telemarketing, and database management. • Worked directly with clients to develop the right mix of traditional/digital, paid and non-paid budgets.• Awarded Silver Effie for AIG Insurance's “Seguro Ganas” direct marketing campaign, for increasing sales revenue by 400%.

• Brand custodian, responsible for innovative communications initiatives.• Spearheaded nationwide launch of low-cost value brands BonIce and Yogoso with independent sales force in corner POS channel strategy, surpassing KPIs by 160% by employing 'bottom of the pyramid' marketing and sales strategies.• Collaborated with R&D and Operations, developing strategy based on Market Research and Data Analysis.• Developed five new BonIce product flavors & packaging, created non-traditional media campaign and successfully deployed it nationwide surpassing annual sales objective of 200M unit sales.

• Planned and executed a $4M VAO annual promotional budget for premium (Benson & Hedges) and mainstream (Marlboro) brands focused on rewarding customer loyalty in key accounts, with complex international approval process.• Commended by International HQ for developing a revolutionary Value Added Offer (VAO) program, later replicated worldwide, resulting in $1M savings and 200% incremental sales.• Collaborated in the PMI Mexico and US Marlboro website and intranet platform development.

Managed and coordinated advertising and promotional campaigns post client approval, tracked budgets and costs, and ensure that the projects run smoothly.

Intensive training on Proprietary Brand Building Tools and practical applications.• Learned psychographic segmentation (Cross Cultural Consumer Characteristics, 4Cs) • Mentored in Carl Jung’s Collective Unconscious Theory and its applications to Brand Positioning using Archetypes.

Intensive interdepartmental advertising agency training program.Two-week rotation program in every department of the agency to build awareness and skills.Trained in Y&R's BAV Group, global strategic consultancy with expertise in corporate, brand and marketing strategies and customer insights. Brand management tool and global database of consumer perceptions of brands, BAV® informs strategic and creative development for clients that drive brand consideration, usage, sales and ultimately, shareholder value.

Supervised team of 3, responsible for developing market research reports for agencies’ clients nationwide, responsibilities included primary research field supervision and project management. • Developed and implemented new software for automating marketing research via call center based on database acquisition to decrease time of processing day after recall surveys for clients’ campaign launch.