Stephen Pang Email & Phone Number

Kuala Lumpur, Malaysia

Managed the SAAS Cloud APAC Sales Program for Demand Gen Marketing. Responsibility includes strategy and execution of demand generation sales program for the Outbound Business Consultant (BDC) in APAC. Responsible in delivering for 50% of the total pipe$. • Create quarterly programs, campaigns and enablement strategy to drive Demand Gen funnel• Coordinate and localizing the global messaging for BDC’s engagement • Build, test and refine various Demand Gen approach for BDC• Drive conversion and opportunity of Outbound Demand Gen pipe$• Drive conversion of leads progression in the Demand Gen funnel• Cross functional collaboration with Go to Market, Marketing and Sales • APAC Program Top Performer Award FY 2018,2019, 2020, 2021,2022

Selangor, Malaysia

Manage the business and entire Ecommerce portfolio for South East Asia. Responsibility includes umbrella strategy of marketplace and own and operated website, financial growth of the business, forecasting and building a team in each country to support the business projection. Reporting to Senior Director of Ecommerce.Drive projection and financial growth for SEA Build team in key countriesStrategic partnership with key marketplace player and managing operations of these businessesDrive long term 5 years strategic business plan of O&ODrive strategy of Omnichannel for future O&OBuild and drive analytics.

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Manage a team of product managers responsible in product strategy and development for 4G WIMAX market in Malaysia. Responsible in overall strategy of key mobility applications development and acquisi-tion. Manage the product lifecycle and GTM of each key launch. Reporting to CEO.Mobility• Chromebook Malaysia launch with Google/Samsung• Drive product experience with on ground consumer market, SME and MOE• Go to market, product strategy for Consumer and Gov sector• Drive Sales Training programme for closure and channel sales funnel generation• Manage Chromebook training programme for 10,000 participating schools in this programme• Manage Chromebook Partnership Programmes and Development with Google and Ministry of EducationApplications• Product applications development with notable vendors (Samsung, HTC, Google)• Drive strategy with key partners to increase acquisition• Drive annual product roadmap• Go-to-Market lead in all product launches• Lead QA Test team in development

ASEAN.com ibm.com, Manage marketing strategy for dotcom midmarket business across 6 countries. Manage a team of Leads Development reps for web to call business. Drive daily marketing enablement for online and offline sales team. Reporting to Regional Director of Sales and Regional Director of Marketing • Drive online marketing strategy• Engagement with the local country managers to identify quarterly plans• Demand Programmes development for web and non-web focus• Integrate cross brand strategies for Midmarket implementation• Implementation of segmentation studies of Midmarket customers• Create awareness of IBM web programmes in GEO expansion cities• Drive proactive marketing roll-outs for inside sales team• Drive metrics plans for web navigation and search.

APAC Product ManagerDell Product GroupManages the new product launches of all Consumer Laptop Market for Asia Pacific. Making right selection of suitable product and services for each country under consumer. Manage marcom support material, branding briefing, new product selection, Online product positioning and Sales Aid.• Product lifecycle process of Consumer Laptops (Alienware and Inspiron)• Marcom and Branding briefs• Customer Experience ODM Cycle• Launch Volume forecasting• Cross functional Brand Activities• Software/Peripheral and Services selection• Material Attach Rate Forecasting

Global E-commerce Dell Global E-ComHandled Strategic Global Ecommerce Development. Tasked to formulate Ecommerce strategy for APJ. Project manager between IT, Product Group and Business Owners. Define new metric for implemented projects. Analyse quarterly the gap of regional enhancement. Work with Global Partners to localize Best of Breed. Drive Ecommerce Japan Usability Studies and Customer Experience• Reduction of New Product Launch Cycle time• Regional Best Practices Sharing• Customer Experience Navigation• Usability Studies• Metric Optimisation – Conversion and consideration• Optimization segment purchase path • Launching new regional Online Dell Financing Option• Microsoft Vista Partnership Launch• Internal Search Optimisation Verbatim analysis• Ecommerce Evangelist

South Asia Merchandising ManagerDell E-Business, HSB GroupMoved to Dell to handle South Asia’s ecommerce business covering merchandising and business de-velopment. Bringing up to speed of ecommerce business penetration of 31% of total Home, Small Business FY05. Took over additional Beyond the Box business covering Software, Peripheral and Services portfolio in South Asia in the 3rd Q with increased revenue of 175%. Won 3 consecutive General Manager Award for FY04/5. Moved to handle Desktop Merchandising for Asia Pacific and Japan. Managing a team of 5 people with cross-functional activities with 5 departments. Reporting to APJ E-Business Director and South Asia E-Business Country Manager.• Managing daily marcom activities• Drive demand generation• Customer Experience tracking• New online metric development• Ecommerce Evangelist• Increased e-Penetration of South Asia HSB Business by 160%• Increased Beyond the Box revenue by 175% and garnered the General Manager Award for continues business development Q on Q• Dellshare Project manager with recognition of General Manager Award for successful implementation

Marketing and Strategy Content Development Division, Marketing and StrategyRecruited from B.Braun/ Aesculap (AG) Sdn. Bhd. to build a new division in Mobile Application and web contents. Establish new applications and content providers. Strategise marketing plans for new mobile data campaign (WAP). Pioneering experience to package mobile content under international brand Djuice (available in 30 countries). Liaison between principle company (Telenor-Telecom Norway) and special project group in DiGi Telecommunication. • Successfully launched Djuice (First mobile data services) in Malaysia • Drive new product and services acquisition and management.• Signed a group of content provider consisting of 200 companies in the Asian Region- MTV Asia, Channel News Asia.• Develop pricing strategy for mobile data services.• Drive and develop suitable A&P campaigns• Co branding exercise with Asia’s top brands- MTV Asia, Buena Vista( Disney), CNA.• Launched DiGi’s ISP idigi.net.

Malaysia

Sales and Marketing ExecutiveOrthopedics Division, Aesculap ProductsSelected upon graduation to handle to Government hospital orthopedics sales or the East Cost and Central region of Malaysia. Work encompasses sales, marketing as well as hands on assistance in the operating theater. • Successful in achieving sales budget of RM 2.4 million in both years.• Establishing sales in “lost market”.• Initiated private patient sales during Asia Economic crisis.