Oversee the marketing communication team to produce messaging and branded contentPartner with sales and product development teams to develop go-to-market strategies for product launchesWork closely with the content team to execute promotional campaigns and go-to-market strategies for multiple channels and markets including B2B and B2C marketingInteract directly with the sales team and clients to understand their changing needs, strategies and trendsLead and create strategic messaging that reflects the brand through digital campaignsInteract with cross-functional teams to develop winning account-based marketing campaignsCollaborate with sales leadership on client facing presentations to develop storytelling messaging through trends and insights Manage and develop social media strategies for all channels to grow presence and enhance engagement

Responsible for all content and digital marketing activities that enable the sales teams to understand product and provide tools that allow them to effectively sell in multiple markets.- Oversee implementation of product launches and develop marketing material to aid in the success- Design and distribute sales presentations, catalogs, case studies, press releases, handouts and other collateral- Create graphics for advertising publications, email/direct mail campaigns, and website updates- Create press releases for product launches and major company events- Create and maintain a significant customer database for email/direct mail campaigns- Manage and attend trade-shows throughout the country- Constant engagement with InDesign, Photoshop, Word, and Excel- Update and manage website content including copy and images- Photograph customer installations and products to be incorporated into collateral and website content

• Promoted from Area Manager and Sales Associate• Effectively implemented “market specific” marketing and communication strategies.• Developed strategic plans to grow presence and position in core markets and expand in vertical markets.• Managed all Federal, State and Local contracts and agreements.• Managed marketing campaigns to targeted audiences.• Planned and attended trade shows throughout the United States.• Monitored market planning and implemented playbooks for each market.

Managing Federal, State and Local contracts and agreements for Vanerum Stelter

As an Area Manager my role was to support and manage groups of independent sales representatives and a predetermined set of regional dealers. I covered 4 areas which each contain 2-3 states. My position entailed creating custom marketing presentations, sending out finish and product samples, quoting large school and office projects, and reporting sales to the V.P. of sales.

•Successfully launched a new advertising medium (coupon book) on campus•Initiated and solidified client relationships and sold advertising to local businesses.•Corporate trainer at company’s annual training conference in Chicago.•Consistent top percentile producer. Sold $45,000 in revenue and consistently exceeded sales quotas. •Exceptionally persistent & competitive. Ranked 9th out of 250 account executives nationwide.•Strong background in sales. Experienced in all aspects of consultative selling, from existing account management, lead generation and cold calling to needs analysis, closing and post-sales service.

• Started a new advertising medium at Ferris State University• Strong Background in sales. Experienced in all aspects of consultative selling, from existing account management, lead generation and cold calling to needs analysis, closing and post-sales service.• Consistent top percentile producer. Sold $32,000 in revenue and created top 3 best “new market” for company. • Exceptionally persistent and competitive. Ranked 19th out of 180 account executives nationwide. • Excellent communication skills. Experienced building and maintaining rapport one on one with small business owners to medium sized and large corporations.• Highly adaptable. Continually master new product information.