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Dynamic and results-driven digital marketing professional with over 22 years of experience in digital marketing, radio programming, and content creation. I specialize in developing and executing multi-channel marketing strategies that drive measurable improvements in key performance metrics. Throughout my career, I've successfully managed teams, fostered client relationships, and led projects that enhance audience engagement and business growth.At my core, I am passionate about leveraging data-driven insights to create impactful marketing campaigns. My expertise spans SEO, SEM, social media, content marketing, and email marketing, with a proven track record of increasing organic traffic, boosting social media engagement, and improving email open rates. I thrive in collaborative environments, guiding teams to achieve exceptional results while maintaining a keen focus on client satisfaction.Notable achievements include transforming digital strategies to achieve substantial growth in various metrics and successfully launching innovative campaigns that resonate with target audiences. My commitment to excellence and continuous learning has earned me certifications in Content Marketing and Social Media Marketing from HubSpot Academy, LinkedIn Content and Creative Design, LinkedIn Marketing Strategy, Certified Content Marketing Specialist, and Direct-Response Copywriting Specialist from DigitalMarketer.When I'm not crafting innovative marketing strategies, you can find me exploring the latest marketing trends, announcing and volunteering with Cape Girardeau Roller Derby, or creating fun and engaging content in written and video formats. Let's connect and explore how we can collaborate to achieve great things!Key Highlights:- 22+ years of experience: Deep expertise in digital marketing, radio programming, and content creation.- Proven track record: Successful execution of multi-channel marketing strategies, leading to significant performance improvements.- Team leadership: Experienced in managing and mentoring teams to foster a collaborative and high-performing work environment.- Client relationship management: Strong background in maintaining and enhancing client relationships, securing repeat business and referrals.Feel free to reach out if you’re interested in discussing potential collaborations or sharing insights on the latest digital marketing trends!
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Director Of Digital MarketingThe Digital Foundry, Inc. May 2021 - PresentCape Girardeau, Missouri, United StatesLed the development and implementation of comprehensive digital marketing strategies for multiple clients.Managed and mentored a team of marketing professionals, fostering a collaborative work environment.Oversaw the creation, execution, and optimization of multi-channel marketing campaigns.Served as the primary point of contact for key clients, delivering regular reports and strategic recommendations.Utilized tools like Google Analytics, Google Search Console, Meta Advertising, Hulu Advertising, YouTube Advertising, and Hootsuite to monitor and analyze campaign performance. -
Digital Marketing ManagerRiver Radio Sep 2013 - May 2021Cape Girardeau, Missouri, United StatesProduced an email marketing list of 11,800+ local consumers through organic social media marketing and content marketing.Engineered mobile apps to deliver content and advertising to consumers in a dedicated mobile experienceInstituted live video and video on demand strategy to increase exposure of created content through additional mediums targeting audiences on popular video platforms including Facebook Live, YouTube, and more.Procure new digital product offerings to increase reach of client campaigns and company revenueDesign entertaining and relating content for consumers with introduction to client campaigns through websites, mobile apps, videos, blogs, quizzes, contests, and additional digital platforms. Analyze user habits and optimize company digital assets to increase use and effectiveness.Overhauled live streaming audio platform to further increase station reach, accessibility, and usability for consumers and offer additional opportunities for advertisers to connect with our audience.Collaborate with clients and sales team to formulate internet marketing campaigns that meet client objectives effectively and efficientlyMonitor & Analyze campaign effectiveness and optimize as neededContinually researching new and emerging technologies and best practices to refine digital strategies, opportunities, and educating clients and colleagues -
WebmasterRiver Radio Feb 2004 - Sep 2013Cape Girardeau, MoSpearheaded development and design of all 25+ Missouri based market websites reducing costs and increasing advertising and revenue opportunitiesEmploy SEO and SEM strategies when creating content to increase website trafficTailored video marketing services into web based platforms to increase impact of client campaigns Produced graphic design and graphic advertisements to showcase company and advertiser brands on additional mediums including billboards, vehicle wraps, print ads, desktop wallpapers, mobile phone skins, and banner ads. -
Program DirectorRiver Radio Feb 2008 - Feb 2011Mentored fresh radio talent and directed veteran personalities through regular meetings and training to further develop skills and formulate new ideas to expand station audienceDevelop creative promotions to increase listener engagement and advertiser appealComposed creative campaigns to garner the interest of a client when being presented by the sales team and refined to meet client objectives
Stephen K. Skills
Stephen K. Education Details
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Leadership Jackson Class Of 2014
Frequently Asked Questions about Stephen K.
What company does Stephen K. work for?
Stephen K. works for The Digital Foundry, Inc.
What is Stephen K.'s role at the current company?
Stephen K.'s current role is Director of Digital Marketing.
What is Stephen K.'s email address?
Stephen K.'s email address is st****@****dio.net
What is Stephen K.'s direct phone number?
Stephen K.'s direct phone number is +161898*****
What schools did Stephen K. attend?
Stephen K. attended Southeast Missouri State University, Leadership Jackson Class Of 2014.
What are some of Stephen K.'s interests?
Stephen K. has interest in Announcing, Roller Derby, Most Anything Involving Fresh Air, Photography, Videography.
What skills is Stephen K. known for?
Stephen K. has skills like Social Media, Digital Media, Videography, Photography, Graphic Design, Social Networking, Adobe Creative Suite, Video Production, Microsoft Office, Facebook, Social Media Marketing, Blogging.
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Stephen K.
Ecommerce Manager | Driving Growth For Big Brands Through Strategic Digital Marketing And OperationsNew York, Ny -
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Stephen Kappeler
West Palm Beach, Fl -
6sbcglobal.net, esa.com, extendedstay.com, wyn.com, extendedstay.com, lodgingenterprises.com
2 +131259XXXXX
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