As President and chief strategist at StitchDX, a digital strategy consulting firm, I founded and manage our Modern Digital Workplace practice where we help SMBs to Enterprise level organizations navigate digital transformation and optimize the use of technology. In leading strategy, I helped StitchDX adopt Design Thinking practices, bridging people, process, and technology to address organizational objectives from discovery, to development and implementation. I assessed key technology partners, deepening expertise in Microsoft, Google, AI, marketing automation, and other cloud solutions.I bring a deep set of experiences across operations, marketing, design, technology, and organizational development, to serve as a trusted advisor to executives and their teams on improving organizational success.

Developed the “Core Alignment Methodology” to help executives and organizations uncover and distill root challenges, from perceived ones. Working with SMB’s, executive teams, and individuals to improve performance, innovation, and optimize workflows to drive revenue generation. Engagements included supporting marketing and brand teams in developing creative and strategic business plans, and defining operational metrics for success.

Brought on into a new role to lead the transition from a media publishing company to a marketing services company. Developing and training sales on strategic efforts to unify a broad range of brand, demand generation, and customer behavior products into a comprehensive, and full-funnel sales and marketing intelligence solution.

Leveraging research and analytics to solve brand, marketing and product challenges and drive customer sales and consumer acquisition. Lead and mentor creative team in development of both digital and traditional media. Recognized by senior management as a “creative thought leader”.— CLIENTS —Lowes, Target, Best Buy, Verizon, Comcast, Budget, Pottery Barn, William Sonoma, Bank of America, Chase, Ford, AT&T, Progressive, Kroger, DirecTV, — VERTICALS —Retail, Home Accessories, Telecommunications, Banking, eCommerce, Entertainment, Automotive, Big Box, Insurance, Home Improvement, CPG, Grocery, Pharmacy

In preparation for acquisition, brought on to source, hire and develop a mission critical creative services team that was lean and highly effective. Created digital business systems and procedures, which increased effective internal communication and productivity by 35%. Directed client and sales material development, helped secure leads, and ensured deliverables were on time, on budget, and regularly exceeded client expectations.