Ali S. Email & Phone Number

Riverside, California, United States

Excited to lead the creative effort for one of the most successful online retailers of everything bike!

California, United States

- Spearheaded digital-first initiatives, aligning with brand and retention strategy.- Managed a creative team consisting of Graphic Designers and a 3D artist; directly supervised 2 team members.- Oversaw the design and execution of email campaigns, social posts, and landing pages.- Created presentation decks for inter-departmental sharing and collaboration.- Assisted in the development of print pieces as needed for comprehensive brand strategy.- Collaborated across various departments to achieve organizational goals.- Worked closely with the brand team to ideate initiatives and provided on-site direction during brand video/photo shoots.- Working with the brand team to pursue both opportunities in new verticals with 3rd party non-endemic brand partnerships and getting involved with outdoor sustainability with non-profit agencies (TL / USDAFS)

California, United States

A long-standing podcast centered around everything outdoors and off-road. Starting with roots in a monthly rigs and coffee meetup, RFD has become a community of like-minded individuals with focus in both the podcast itself and experiential events. Through the course of our work we've also become partners with the National Forest Service and non-profits like TreadLightly to be a part of the solution and add to the sustainability of our access to the outdoors.

Remote

Escondido, California, United States

A brand centered around the outdoors and all things American while rooted within the Christian faith, OTG was a full-time contract opportunity.- Orchestrated multi-faceted marketing campaigns aligned with the brand's outdoor and American roots, all within a framework of Christian values.- Pioneered cost-effective brand partnerships and third-party collaborations, reducing operational costs by thousands of dollars while increasing brand reach.- Directed asset production, from conception to execution, optimized for both digital and physical platforms.- Led experiential events aimed at customer engagement and loyalty by leveraging key influencer collaborations and partnerships across the industry.- Managed B2B and D2C brand influencing strategies, maximizing ROI and brand awareness.- Oversaw digital advertising across Facebook and Google Ads.- Responsible for B2C web management and social growth, achieving increases in web traffic and 15% improvement in social media engagement.

Arizona, United States

Coming on-board to support on a variety of digital marketing needs involving but not limited to web design and structuring, email marketing, events and more.

Gardena, California, United States

- Helmed a cross-functional team of 7, including 2 consultants, across various disciplines—from digital to experiential marketing—while emphasizing team morale and individual growth both personally and career-wise.- Authored and championed key experiential events to control brand image and storytelling, leveraging high-profile partnerships with brands like Shimano and Sony to expand reach.- Designed and executed multiple Go-To-Market campaigns that achieved 100% sell-through, utilizing scarcity models to manage consumer expectations and drive urgency.- Structured departmental project management, streamlining internal and cross-functional communications, and resulting in a 30% YoY growth—even amidst the COVID-19 pandemic.- Cultivated external partnerships with high-profile, non-endemic brands like Shimano and Sony, broadening market reach and amplifying brand voice.- Achieved an average two-digit ROI on ad buys, exceeding departmental OKRs.- Managed the entire brand marketing budget of over $1.3M.- Grew social presence through early adoption of tools like IG Lives to engage brand loyalists and ambassadors.- Oversaw large-scale event planning and execution, including an 8,200 sq/ft booth for a milestone company celebration.- Reported directly to the CEO, remained on board to oversee two of the year's most significant product launches and events.

Irvine, Ca

Irvine, Ca

- Kicked off my career leading the eCommerce design team, eventually parlaying my passion for experiential marketing and storytelling into a role shaping the brand’s market positioning.- Collaborated closely with VPs of Brand Marketing and eComm on key digital initiatives, directly contributing to successful web releases.- Managed and trained a design team, imparting skills in web design and task prioritization, aligning their efforts with overarching brand strategy.- Played a pivotal role in product launch planning and execution, liaising between product design and marketing departments for both digital and retail channels.- Worked with data analysts to fine-tune ad creatives and email campaigns, optimizing for ROI and brand alignment.- Conducted ongoing audits of web UI/UX, ensuring a seamless user experience.- Acted as the photographer for major campaign shoots as well as in-house studio needs.- Provided hands-on art direction and graphic design, meeting brand and business objectives.- Managed contracted web development agencies and budget planning, ensuring all third-party collaborations maintained brand integrity.- Built bridges across departments, demonstrating effective cross-functional leadership and contributing to overall business success.- 3rd party brand collaborations which continue to develop from the initial work to present day (2024).

Los Angeles, Ca

I was the go-to designer for a period of a few years with the Wu Music Group working directly with Divine (brother to the RZA) and sometimes on the guidance of the RZA himself. It was one of those amazing moments in my career and one which I eventually moved on from to focus on other work.From multiple websites, being on stage with the clan at Coachella, exclusive merch in collaboration with VAN's 50th, group uniforms and stage dressing I had the chance to truly do it all and would do it all over again!

Los Angeles, Ca

Retained from 2012 through 2015 to both aid in the growth of CampCo as a brand and to help take their licensed brands (UZI, Smith And Wesson and Humvee) to a higher level in their shelf presence. My work centered primarily around designing of their print catalog, all packaging and photography to supplement all creative. Brand Achievements:Cohesive branding of all licensed company productsProcess improvement between company and overseas factoriesOverall product improvementsGrowth of market share*Note: no web related design

Irvine, Ca

Having worked for a year as a design consultant in 2013 I was brought on full-time in 2014 to handle work on various client projects (Peak Automotove, Honda as well as the TORC series) as well as staff on-track event photographer for the TORC series. Also worked on a great deal of prospecting decks as well as helped redesign the agency website. Projects included:Re-Design of Agency websiteSocial Campaign for Peak AutoAll print/web design for the TORC series in 2014Event photography and management for entire series.Creation of a TORC content hub for fan interactionCreative direction and design for 2015 season

Idaho

From packaging to web comps I have been involved with Solutions That Stick (now Fashion First Aid™) for over 10 years helping owner Kim Castellano realize her visions for her company. Having recently completed a major website overhaul I have helped Kim grow the image of her company through the use of clean and consistent branding over all visual channels.Main Project Milestones:Full website redesign and rebrand including the consolidation of 4 web properties under one roof working in conjunction with outside web development team. I created look/feel/pallete and designed all comps. I also rebranded 3 different intellectual properties including: Fashion First Aid, Dirty Side of Fashion and Honest Kim.

Culver City, Ca

Brought on by Daniella Clarke of Frankie B jeans to manage all photography. Duties included but were not limited to photography scheduling, studio setup, products, model coaching, styling, post image processing, maintaining all photography standards and image cataloging. Since then took over all design duties. Rebranding of corporate image and site redesign. Created and maintain company image and standard guide. Manage and train staff. One of the last few employees laid off after workforce was cut from over 60 employees nationwide to 5 in less than 1 year. • Manage all creative.• Graphic design• Web UI design• Ad design• Marketing Support• Photography• Post processing• Cataloging• Model direction• Styling• Staff management• Managing style standards

Orange County, California Area

D1 Grand PrixOperations and Marketing Manager (2003-2007), Creative Director & Operations Manager (2009)2003-2007: Early Years - Cutting My TeethRole: Operations and Marketing ManagerScope: Local events at Irwindale and Fontana racewaysResponsibilities:Managed end-to-end event build-out for venues hosting 10-15k spectators.Spearheaded sponsorship sales and strategic brand partnerships.Oversaw driver management and creative direction.2009: Nationwide Scale-Up - Full ThrottleRole: Second-in-command to the ownerScope: 5-event nationwide seriesResponsibilities:Executed facility management, third-party vendor coordination, and large-scale event build-out.Assumed dual roles of Creative Director and Designer.Orchestrated sponsorship deals, including terms and activation.Managed EPA and DOT compliance for importing eight race teams from Japan, navigating California's strict regulations.Showstopper: Transformed Anaheim Stadium parking lot into a fully-functional race course, hosting around 15,000 spectators.