Sylvia Trakada Email & Phone Number

Budapest, Hungary

Development and implementation of the marketing strategy, including campaigns, events, branding, communications, key messaging, and creative concepts to achieve maximum reach and build company brand awareness. Working closely with the company’s Sales team; enabling them to meet their commercial objectives. In cooperation with Executive management team, ensures that the organizational messages keeping the company employees informed of developments and engage them in the use of corporate collaboration tools. In charge of formulating the company’s strategy for handling reputation crises internally & externally (Crisis Management). Working closely with the Product Management Team to define marketing materials and programs. Manage social media presence to improve social media reputation and recognition among internal and external audiences.

Athens, Greece

Design, development, execution and coordination of marketing plans and day-to-day marketing and communication activities of CA Technologies in the South East Europe, Russia and CIS regions. Supporting the regional Sales Team with the required demand generation and pipeline building, via Marketo and Salesforce campaigns. Developing and maintaining customer database and segmentation, organizing and delivering customer and partner events, working with internal and external teams and agencies to create and execute multichannel marketing. Marketing campaign design and implementation to reach specific sales result (Sales ready qualified lead generation). Responsible for the key messaging and communication campaigns (Media and Public Relations) of CA Technologies in the region.

• Leading the marketing and communication teams in all seventeen subsidiaries of the Group.• Design and implementation of the marketing and communications strategy, messaging, and creative concepts to achieve maximum reach and build company awareness. Monitoring the effective implementation of campaign activities: events, publicity, media relations, and advertising, to achieve corporate and group objectives. • Heading the Group’s Corporate Social Responsibility (CSR) strategy and implementation • Oversees the Internal Communications strategy and policies in cooperation with the Human Resources department.• In charge of the Group’s transformation strategy in cooperation with the Human Resources department, • Leads the adoption of the corporate social media strategy. Key Achievements: Successfully initiated and designed a consistent group-wide Branding and Communications strategy, for the first time. Designed, organized, and implemented the company’s Marketing and Communications processes and operations procedures. Launched the corporate publicity campaign which significantly increased the company’s awareness Redesigned the company’s corporate website, twice within 9 years,. Initiated, designed and executed the Group’s CSR strategy, responsible for the rollout across the Group’s geographic footprint. As a certified CSR Practitioner lead the company’s CSR committee. Founding member of the Group’s Intranet Steering Committee, in charge of the timely and successful launch of Group’s intranet portal, enabling the launch of the Group’s collaboration engine and knowledge repository. Created the marketing deliverables “content library” . Led the employee engagement project by initiating internal communication activities and by launching the Group’s social media activities in LinkedIn and Facebook. Successfully organized the first customer satisfaction survey. Spearheaded the company to various awards and accolades.

• • Responsible for field marketing, operations, partner marketing, and public relations for all product lines (technology platform & applications).• Assigned to planning, budgeting, and execution of local marketing campaigns, as well ascampaign planning for Southeast Europe (Albania, Bulgaria, FYROM, Serbia & Montenegro). Leading the marketing department team in order to coordinate and successfully execute activities such as events management, advertising plans, press relations, e-marketing etc. • Responsible for the Knowledge Management Initiative for restructuring the company’s Intranet portal• Responsible for launching the Global Customer Reference Program in Greece adding customer references and engaging customers in enhancing the company image.• Part of the country’s CSR implementation committee• Overall marketing reporting to local and regional management team. Key Achievements: In charge of the annual marketing operations for five years, resulting in the implementation of 90% of the annual Marketing plans in a timely manner and always within budget. Successful organization of Oracle’s annual Partner Forum in Greece for three consecutive years, reaching targeted sponsorship funding as well as level and number of attendees. Successfully launched Oracle’s e-Business Suite Special Edition marketing campaign in Greece. Part of the global Knowledge Management Initiative, in charge of the Intranet Portal relaunch, introducing content updates and management of accurate data and documentation. Leading the Customer Reference Program in Greece, successfully recruiting new customers to participate and endorse the company in various campaigns. Part of the Greek team which initiated the CSR programs of the Greek subsidiary.

Mba, Department Of Business Administration

Ba, English Studies