Linda Pophal, Shrm-Scp, Sphr Email and Phone Number
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As a B2B writer and marketing consultant, specializing in HR, marketing, and technology-related topics, I use my skills and credentials in marketing communication, web and pillar page content, SEO, and social media to help clients improve their business performance and outcomes. I have been working with B2B clients since 2008, and I have completed multiple projects involving content development, digital marketing strategy, and online communication for various B2B audiences. Prior to that, I served as director of corporate communications/marketing in the education, energy, and healthcare industries. I have more than 30 years of experience as a freelance business journalist, content marketer, and communication professional. I specialize in creating and delivering high-quality content for clients in the fields of healthcare, HR, tech, and business management, ranging from blog posts and white papers to case studies and books. But I recognize that experience needs to be augmented with staying up-to-date on new trends and technologies. I love exploring new communication channels and tools, including generative AI (GenAI) which I use for research, editing/review, and idea generation, but not for writing!I also provide training and consultation to clients on communication and marketing strategy, PR/media relations, branding, and social media. My mission is to help clients attract, educate, and retain their audiences through targeted communication planning and content creation. Strategic Communications, LLC, is certified as a woman-owned business by the State of Wisconsin.
Strategic Communications, Llc
View- Website:
- stratcommunications.com
- Employees:
- 3
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B2B Content Strategy Consultant | Content Creation | Ai-Optimized Marketing CommunicationsStrategic Communications, LlcSaint Paul, Mn, Us
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Strategic Marketing Communication Consultant/Content MarketerStrategic Communications, Llc Oct 2008 - PresentUsWith more than 30 years of experience in helping healthcare organizations and individuals maximize their communication strategies, Strategic Communications, LLC, takes a strategic approach to communication assessment and planning. Our focus is on what makes the most sense for the organization—not on what everybody else is doing. Traditional and even social media are not always the answer to your communication challenges. We’ll help you determine what is.We specialize in content related to human resource management, employee relations, business management, marketing and digital marketing, primarily for B2B audiences.(Strategic Communications is certified as a Woman-Owned Business Enterprise (WBE) through the Wisconsin Department of Administration).
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Business JournalistAmerican Society Of Journalists And Authors Sep 1991 - PresentNew York, Ny, UsIndependent business journalist specializing in content marketing, online communications, marketing and HR/employee relations. I am the author of more than 15 books, most recently "The Complete Idiot's Guide to Strategic Planning" (Penguin, 2011). My newest book, "The Everything Guide to Customer Engagement" will be released by Adams Media in September, 2014. -
Digital Marketing SpecialistPurdue University Center For Regional Development Dec 2021 - Jan 2024
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Digital Marketing SpecialistWisconsin Center For Business Intelligence Feb 2016 - Jan 2024
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LecturerUniversity Of Wisconsin-Eau Claire Sep 2002 - May 2021Eau Claire, Wi, UsCourses on a variety of communication, marketing and business-related topics including consumer behavior, marketing research, business presentations and PR management for both undergraduate and graduate-level students, in live and online formats. -
Director, Corporate CommunicationsMayo Clinic Health System In Eau Claire Apr 1997 - Nov 2007Rochester, Minnesota , UsManaged internal and external communications to achieve the strategic branding, marketing, and communication objectives of the organization. Chaired the marketing, customer development and retention and environmental scanning committees. -
Administrator, CommunicationsXcel Energy Sep 1991 - Apr 1997Minneapolis, Minnesota, UsManaged internal and external communications for an investor-owned utility, coordinating communication activities between multiple sites. Responsible for both external (marketing, PR, crisis communication) and internal (employee) communications.
Linda Pophal, Shrm-Scp, Sphr Skills
Linda Pophal, Shrm-Scp, Sphr Education Details
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University Of Wisconsin-Eau ClaireSociology -
University Of PhoenixOrganizational Management
Frequently Asked Questions about Linda Pophal, Shrm-Scp, Sphr
What company does Linda Pophal, Shrm-Scp, Sphr work for?
Linda Pophal, Shrm-Scp, Sphr works for Strategic Communications, Llc
What is Linda Pophal, Shrm-Scp, Sphr's role at the current company?
Linda Pophal, Shrm-Scp, Sphr's current role is B2B Content Strategy Consultant | Content Creation | AI-Optimized Marketing Communications.
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What schools did Linda Pophal, Shrm-Scp, Sphr attend?
Linda Pophal, Shrm-Scp, Sphr attended University Of Wisconsin-Eau Claire, University Of Phoenix.
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Linda Pophal, Shrm-Scp, Sphr has interest in Marketing Consulting, Social Media, Marketing Communications, Writing/editing, Strategic Planning, Employee Communications, Publicity, Media Relations.
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