As an eCommerce Manager with a Master’s degree in Marketing and Communication from Copenhagen Business School (CBS), I have developed a comprehensive understanding of the intricate synergies within the media mix. My background in the media industry has equipped me with the strategic insight necessary to leverage various marketing channels effectively, ensuring that each element of a campaign works cohesively to amplify results.In my current role, I manage a Shopify-based eCommerce platform specifically tailored to B2B customers. My responsibilities include overseeing the daily operations of the webshop, ensuring that the storefront is optimized for user experience, and that it functions efficiently to meet the unique needs of our B2B clientele. This involves not only maintaining a seamless customer journey from browsing to checkout but also continually refining the site to improve conversion rates and customer satisfaction.A significant part of my role also involves spearheading our direct marketing initiatives. I have successfully developed and executed targeted campaigns that resonate with our audience, utilizing data-driven strategies to refine messaging and reach. This approach has resulted in measurable improvements in customer acquisition and retention, with a notable increase in engagement rates across our digital channels..