A business that designs and markets premium, unique leather wallets for people passionate about sport. The Game wallets are created with the best vegetable tanned Italian leather we could find and stitched to provide the sport passionate with tangible and intimate reminders of the game they love - cricket. We distribute our wallets to customers in many countries, as well as providing organisations with personalised branded wallets for gifts and resell. The perfect sporting gift!

SO-BRAND STRATEGIC ADVISORYA simple, collaborative and fresh approach in helping leaders create growth for the business brand and importantly, help leverage its full potential with both staff and customer. Through simple and proven processes, unlocking the sustainable competitive advantage, leading to passionate employees, enhancement of the customer experience and business growth. I am a huge believer in leveraging the creativity that exists within each organisation and individual. It's an existing, internal resource that can transform a business.If you are looking for clarity and support on your business strategy perhaps I can help.I currently partner clients in the FMCG, Sports, Research, Fuels and Physiotherapy industries.My coaching and customised solutions focus on your specific needs.STRATEGY AND PLANNING- Root cause analysis - one on one consultation to identify and focus on key business issues- Strategy Development - problem solving, strategic plan development on one page- Implementation - tools, online coaching via Mindshop Online, maintaining focus, employee engagementCOACHING AND FACILITATION- Facilitation - specific planning, coaching and problem solving, using the knowledge within the business- Bespoke Training - for your leaders and staff across over 120 areas of personal and business improvement- Workshop facilitation - tailored & outcome focussed team workshops- Business Coaching - One on one coachingMANAGING SUCCESSFUL CHANGE-Readiness for change - Leadership support, change process, building confidence and perceived need-Capability for change - People coaching, organisational capability improvement-Belief for change - Employee and stakeholder engagement, change positioning and removing barriers► Interested to know more?▬▬▬▬▬▬▬▬▬▬▬▬Call: ✆ 0434 607-765 (Mobile)Email: ✉ Jim.parry@so-brand.com.auVisit: ☛ https://www.so-brand.com.au/

So-Brand is powered by Mindshop. As a fully accredited facilitator I use the wide range of business advisory tools and capability development programs from Mindshop to support businesses in the creation, articulation and implementation of strategy.

As member of BP Australia Sales and Marketing leadership group, led B2B and B2C marketing teams in developing brand reputation of BP. Responsibility for BP brand communications strategy and customer insight across B2B and B2C customer segments, created brand strategy through PR, digital, brand and traditional media, led internal brand and leadership cultural change programmes and events.Key focus areas;Driving retail premium fuel growth through development of integrated marketing programs across digital, brand ambassador endorsement (Michael Clarke, Australian Cricket Captain) and through the line communications.Designing and managing innovative cultural change program events to bring the customer to the heart of the business involving over 100 sales and marketing leaders.Growing staff and customer passion for new premium fuel product launches through internal branding, introducing brand ambassador programmes, creating staff brand champions and launching a high profile community offer in association with the McGrath Foundation. Building B2B fuels campaigns to support Fuel Card volume growth and commercial diesel fuels sales

Develop fuels marketing strategy, including offers across BP's fuels portfolio in Australia and deliver to market. Specifically launching new premium fuels offers and biofuels into the BP network and developing appropriate marketing mix programmes to target key customer segments, across B2C and B2B markets. In particular asked to step out of current role to manage BP brand reputation messaging during Gulf of Mexico crisis to key customers and external stakeholders and sales staff in Australia.Key focus areas;Launching a new premium diesel product brand across key states in Australia and establishing a market leading premium fuels brand.Leading customer communications for BP Australia during the Gulf of Mexico crisis, helping to ensure that customer loss was minimal, staff turnover unaffected and retail volumes remained at pre crisis levelsDevelopment of a fuels marketing strategy, embracing boifuels, premium fuels, B2C and B2B offers

This role reported into the Global Marketing Director for fuels and had responsibility for delivery of marketing mix frameworks to support local market growth for BP Ultimate. The role had 3 direct reports and dotted line reports in key international markets. 1. Consumer brand engagement and sponsorship responsibility for European markets. Sourcing and embedding insight into marketing programmes to help drive BP Ultimate to a $500m GM brand worldwide.2. Building core customer awareness through Ford of Europe and World Rally Championship sponsorship activation. Negotiated BP Ultimate sponsorship with VW Motorsport for Paris - Dakar rally helping grow BP Ultimate awareness to over 90%.3. Created major interactive fuel performance arena at Goodwood Festival of Speed - targetting key opinion leaders to drive advocacy. UK flagship fuel display programme hosting 200k visitors. Now an annual event for BP and a blue print for other markets within BP to follow.

This role had particular responsibility for leading and facilitating the European Retail Sales and Marketing Manager Network.1. Development of the GTX Magnatec brand in Europe and increased GM by 40% since 2000 (increase of $10m). Managed successful launch strategy of the new 'Unified' communications campaign for Castrol across Europe.2. Lead team of Retail team of stakeholders in European brand development activity. Developed key market segment initiatives for retail lubricant brands. Represented European Lubricants to play a major role in the development of the Global Market Spaces strategy for car engine oils.