Director Of Strategy, Partner
CurrentI make brand, messaging and marketing strategies for SMB companies nationally using a qualitative approach. I am also the department head for both the Copywriting and Content departments. Because our work is held accountable to concrete business metrics, I review almost all tactics before they are launched to hold them accountable to the brand and position within the marketing strategy. I also work for clients on a fractional basis to help them direct or manage their marketing, integrate marketing with sales teams, and develop the systems and processes to create metrics based accountability for their marketing.