As the Sales Analytics & Insight Manager, I play a crucial role in driving revenue growth through the six key channels owned by the Sales Team: Business Website, GDS, Direct Connect, Call Centre, Groups, and Travel Trade.Supporting data led decision making as a super user and admin, I'm accountable for creating, maintaining and optimising our reporting dashboards as well as driving adoption and usage of the Travelodge CRM (SalesForce).My direct report and I are responsible for monitoring sales channel and team performance, tracking key metrics, and flagging any issues or negative variations that arise. I oversee and drive business as usual activity and projects aimed at increasing revenue such as lead generation, data led marketing initiatives, process improvements, and other strategic efforts that contribute to sales growth.I gather and analyse a variety of data sources, including customer information, industry trends, and sales performance metrics and use critical analysis to generate actionable insights that drive sales. My work guides informed decision-making within the Sales Team by providing insights and recommendations that enable the team to make strategic choices.

Encouraging the art of the table and to maintain, as well as define the rules of eating well and drinking well, the traditions of British cuisine.

I work with restaurateurs, hoteliers, private members clubs and other luxury hospitality businesses to identify and create a tech stack that aligns a businesses desired outcomes with its technology, to make significant savings then invest these savings in growth through effective digital marketing. My clients include 67 Pall Mall, Iberica Restaurants, Arros QD, The Woolsery Collective, The Oxford Collection, The Clovelly Estate Company, Ski Verbier Exclusive and more. I have also worked for the Daylesford Group and Soho House, which affords me a deep industry perspective and have a strong technology and digital marketing background.

In my role as Senior Global Service Delivery Manager for Microsoft, I was responsible for managing a portfolio of accounts with a market capitalisation of more than $100 billion. My primary responsibility was to design a Service Delivery Plan that realises the clients desired business outcomes through IT strategy and to ensure that maximum value is realised from the client’s investment in Microsoft technology. Further responsibilities included building robust working relationships with clients at CxO level and aligning services and solutions to business challenges whilst increasing the value of partnership. My further responsibilities included working collaboratively across Microsoft to make things happen, embracing responsibility and thriving on taking the initiative. In particular, I enjoyed the challenge of bringing clarity and vision where there was uncertainty and acting as a catalyst for change both within my team and for my clients.

In supporting the Renault Formula One Team at Grand Prix races around the world, my role as the sole IT person travelling with the race team was varied, challenging, demanding and rewarding and often involved capturing the race team’s highly specific requirements before architecting and delivering solutions to the track. Once delivered, I was responsible for supporting and operating those solutions at each race. Between events when based back at the factory, my primary responsibility was to architect and deliver Microsoft System Centre to the track and to roll out Windows mobile devices, Microsoft Surface devices and deploying Teams. Microsoft were the primary sponsor of the Renault Sports F1 Team, and with a global advertising campaign underway, the acceptance of Cloud Based computing solutions was paramount - which included transitioning the race team to Microsoft Office 365. When at the track, my primary responsibility was to design, build and support the entire IT/IS infrastructure at each race, including the responsibility to ensure all telemetry, data and radio systems for both cars functioned as required whilst replicating data to FOM, the FIA and to the factory in Enstone. Formula 1 is often referred to as the pinnacle of technology and as the sole IT representative for the entire race team I am justifiably proud of my achievement to become one of only eleven people in the world at any one time to simultaneously perform my role.

Architected the £5million post-production facility of the Deluxe Entertainment subsidiary ‘EFILM London’ and built a global TCP/IP based, highly redundant and highly secure network. Once the facility was built we won our first contract from Warner Bros. to produce the feature film ‘Atonement’. The facility allowed the Director of Photography to perform the world’s first real-time remote post production of a feature film. Once the network was in place I consulted to the film’s Director and production team to build a high speed SAN based on SGI GRIO technology, complimented with Autotask Lustre and Smoke suites, an InfiniBand high performance computing cluster and combined satellite, fibre and Ethernet global distribution network. The facility revolutionised the film production process whilst significantly enhancing the client’s creative ability. Subsequently, ‘Atonement’ went on to win the ‘Best Cinematography’ BAFTA award at our first attempt.+ Won promotion from IT Director at Capital FX Limited (a subsidiary of Deluxe Entertainment) to Technical Director for the EMEA region. + Architected and project managed the first ever European Digital Cinema Initiative (DCI) feature film release for Twentieth Century Fox (Ice Age 2: The Meltdown) by building a global TCP/IP based distribution network and designing the workflow pipeline to ensure a successful day and date global release.+ Immediately and successfully followed the DCI release of Sony’s “Casino Royale” and ensured that Deluxe were awarded the multimillion dollar Digital Cinema distribution rights for Twentieth Century Fox and Sony Columbia Pictures throughout Europe and internationally . + Architected the technical infrastructure and team to win Deluxe Entertainment the position of market leader for Digital Cinema film distribution.

Architected and project managed the £2million, largest on demand tiered storage infrastructure in Europe based on SGI technologies including GRIO, DMF, CXFS, and IRIX. Expanded with Network Appliance and Windows technologies then, built and led a team from two to fifteen people and together we instilled the confidence in Hollywood studios Warner Bros., Sony, Universal and Fox to win multi million pound contracts before going on to deliver 53% of all their worldwide film releases on a day and date release basis without missing a single deadline.+ Enabled the successful expansion of Capital FX Limited during which time the business was acquired from the founding Director’s by Deluxe Entertainment through analysing and identifying why the existing technology infrastructure was unfit for purpose then replacing it with a business continuity data centre, a twenty four hour call centre and international TCP/IP based network that allowed the business to win long sought after contracts from Hollywood studios such as 20th Century Fox, Warner Bros, Sony Columbia, Disney, Paramount and Universal. + Rebuilt the technical infrastructure from the ground up whilst maintaining and expanding a complex and dynamic deadline driven production schedule. + Successfully implemented technologies such as a 1PB SGI tiered storage SAN infrastructure based on IRIX, CXFS and DMF technologies, Network Appliance clustered NAS devices, Brocade and Cisco fibre channel switching, and Microsoft Exchange/SQL/ SharePoint technologies enhancing the business capacity and efficiency thereby dramatically increasing capabilities that provided clients with the confidence to trust Capital FX with the international day and date release of their blockbuster studio productions.