Susan Bourke Email & Phone Number

Mid North Coast NSW

Imagine a place where rural and regional women help each other to be the best they can be. That is what we do!

Mid North Coast NSW

CEO, Bourkies' Black Book - PR, Marketing and Social Media connecting rural and regional businesses with media and consumers in metropolitan areas across Australia

Wauchope, New South Wales

Sydney, Australia

I started my own business and specialise in consumer PR for education, lifestyle, luxury, travel, hospitality, property development, designer brands and not-for-profits. Sue uses her media expertise to advise Public Relations agencies and in-house clients on how to develop their profile. Sue has over 20 years’ experience in consumer public relations.

Sydney, Australia

• Sefiani is one of Australia’s largest independent public relations agency, my role crossed between Sefiani’s corporate clients and sister brand Kite Communication’s consumer clients. I was also responsible for new.
• Staff management
• P&L responsibility
• New business development
• Only non-equity member to sit on management team
• Corporate Communications

Sydney, Australia

• Callidus is a small public relations agency that specialises in corporate communication and media relations. Responsibilities Included
• Strategy development
• Media relations
• Product launches
• B2B and IT media relations
• Thought leadership

Brookvale

• Reporting to the Founder, I was responsible for media relations and marketing activities across 2,500 products in the fashion, food, lifestyle and travel in Australia and New Zealand. We had 48 international brands.
• Consumer and brand PR for over 600 new products
• Growing and maintaining media contacts including high end fashion publications, technology and gadget specialists, women’s magazines and metropolitan newspapers
• Media relations with bloggers and online journalists
• All digital and social content
• Coordinated budgets

• Reported to CEO and responsible for media and marketing activities across all 37 events between Australia and New Zealand on shows including, SMPTE (tech expo), Craft & Quilt Fair, TravelXpo, Craft Expo, ABC Gardening.
• Corporate media relations
• Setting up and hosting media and media centres at each events
• For the first time in Australia developed blog hubs online journalists
• Ran in-house team of team and two Public Relations Agencies
• Coordinated budgets for agencies, ensuring value on each event

Sydney And Melbourne

• Marketing and PR Consulting
• Media Relations
• Employment reputation auditing
• Social media auditing and staff training, ‘Managing Brand You’
• Industrial relations and union negotiations
• Government relations

Greater Jakarta Area, Indonesia

• Was responsible for setting up IPPR’s Issues Management and Investor Relations practice as well as growing their consumer team. As one of three expatriates in that business we grew the business from 12 staff to 9.I was.
• Business development with the Asian and Australian Investment communities.
• Responsibility for team management
• Headed up Consumer/Brand PR team
• Headed up Financial and Investor relations team – over 100 IPOs, M&A’s and Annual reports
• Issues management lead

• Associate and Senior Consultant - Transferred to Jakarta Responsibilities Included
• Media relations
• Product launches
• Writing annual reports
• Financial and Investor relations including M&A and IPO’s
• Road shows and preparation of materials

• Started as a Junior Assistant Publicist through being promoted to Senior Publicist Responsibilities Included
• Day to day media relations
• Client liaison
• Publicity
• Crisis Management regarding Max Markson’s celebrity portfolio
• Consumer Public Relations

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Education record

Education record

Education record