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CEO, Bourkies' Black Book - PR, Marketing and Social Media connecting rural and regional businesses with media and consumers in metropolitan areas across Australia

I started my own business and specialise in consumer PR for education, lifestyle, luxury, travel, hospitality, property development, designer brands and not-for-profits. Sue uses her media expertise to advise Public Relations agencies and in-house clients on how to develop their profile. Sue has over 20 years’ experience in consumer public relations, corporate communications, investor relations, government relations and issues management in Australia, New Zealand, Singapore and Indonesia.

Sefiani is one of Australia’s largest independent public relations agency, my role crossed between Sefiani’s corporate clients and sister brand Kite Communication’s consumer clients. I was also responsible for new business pitching and clients deemed under stress.Responsibilities included:• Staff management• P&L responsibility• New business development• Only non-equity member to sit on management team• Corporate Communications• Consumer and Brand PR – media launches and famils• Registered government lobbyist for company• Issues management leadConsumer and Brand PR clients: Hamilton Island, Northern Territory Tourism, Hotels.Com (B2B and B2C), Western Sydney Institute of TAFE, Pink Hope and Food Bank.Corporate and Government clients: UEM Sunrise (Malaysian Property Development Company), Hamilton Island, EY, Teachers Mutual Bank and Turks Legal.

Callidus is a small public relations agency that specialises in corporate communication and media relations. Responsibilities Included● Strategy development● Media relations● Product launches● B2B and IT media relations● Thought leadership● Consumer/Brand PR● Government relations● Issues managementHigh profile issue: Adecco: Way to Work program 100 jobs created an online then subsequent traditional media issue as the idea had been copied by a popular US Blogger. Ran the issue as first point for the global team due to our geographical (time zone) ability to be responsive.IT and B2B clients included: LexisNexis, Ajilon, ProtivitiCorporate PR clients included: Governance Institute of Australia (Professional services lobbying and educational Association - formally Chartered Secretaries Association)Consumer and Brand PR: Adecco (Largest Recruitment Company in the world and Australia’s third largest employer), Pink Hope (Charity focussing on high risk families with BRCA 1 and BRCA 2 gene), Women On Boards (not-for-profit lobbying group to encourage better female representation on boards)

Reporting to the Founder, I was responsible for media relations and marketing activities across 2,500 products in the fashion, food, lifestyle and travel in Australia and New Zealand. We had 48 international brands which include Joseph Joseph, Karlsson, Fred and Present Time to name a few. Responsibilities included:• Consumer and brand PR for over 600 new products• Growing and maintaining media contacts including high end fashion publications, technology and gadget specialists, women’s magazines and metropolitan newspapers • Media relations with bloggers and online journalists• All digital and social content• Coordinated budgets• Launches and events including Sales Conferences and Top Customer functions and events.

Reported to CEO and responsible for media and marketing activities across all 37 events between Australia and New Zealand on shows including, SMPTE (tech expo), Craft & Quilt Fair, TravelXpo, Craft Expo, ABC Gardening Australia Expo, International Jewellery Fair, How To Home Expo, SBS Food Journey Festival, to name a few. Responsibilities included:• Corporate media relations • Setting up and hosting media and media centres at each events• For the first time in Australia developed blog hubs online journalists• Ran in-house team of team and two Public Relations Agencies• Coordinated budgets for agencies, ensuring value on each event • Exhibitor public relations for each event• Sponsorships and negotiation• All trade and consumer media relations and marketing• Ran IT team and coordinated content for websites • Ran design team and develop material and content for sales and corporate• Developing relationships with media partners• Issues management on-site including three deaths at events.

• Marketing and PR Consulting• Media Relations• Employment reputation auditing• Social media auditing and staff training, ‘Managing Brand You’• Industrial relations and union negotiations• Government relations• Headhunting and PR restructuring

Was responsible for setting up IPPR’s Issues Management and Investor Relations practice as well as growing their consumer team. As one of three expatriates in that business we grew the business from 12 staff to 9.I was the communication lead for Nike in Indonesia and worked with the Portland and Asian teams as well as coordinating with agencies as we were the first country to launch the Code of Conduct. Responsibilities included● Business development with the Asian and Australian Investment communities.● Responsibility for team management● Headed up Consumer/Brand PR team● Headed up Financial and Investor relations team – over 100 IPOs, M&A’s and Annual reports● Issues management lead● Government relations, as a key expatriate representative I worked closely with President Suharto on World Bank negotiations.High Profile Issues:Barrick Gold, bid for Busang Mine and subsequent two hour withdrawal before final deadline. Proved to be one of the world’s greatest gold frauds.Nike, Issues management in Indonesia including introduction of Code of Conduct resulted in the closing of 16 factories that failed to meet their obligations. Decrease negative media by 80% worldwide. Negotiating pay increase and food allowance for Nike workers with the Indonesian Government (as the second largest employer in Indonesia, the Government wanted to curtail increases as they worried about hyper-inflation and unrest)PERBARAS, Indonesian banking association, Indonesian Banking System, the media and issues for over 3,000 Bank closures.Corporate and issues management clients: Barrick Gold Mining, Couer d’Alene, Newmount, Nike Labor Practice, QBE, CCA Ltd, Pacific Dunlop, AMEX Bank, British Airways and Qantas.Consumer/Brand PR clients: Australian Dairy Corporation, Australian Horticultural Association, Nike Consumer, Visa (launch of 12 cards), Samsung, Sheraton Hotels (launch Nusa Dua), Qantas and British Airways and Indonesian Investment community.

Associate and Senior Consultant - Transferred to Jakarta Responsibilities Included● Media relations● Product launches● Writing annual reports● Financial and Investor relations including M&A and IPO’s● Road shows and preparation of materials● Issues managementHigh Profile Issues:Pacific Dunlop’s Telectronics. The faulty Pacemaker, that resulted in multi-million dollar International lawsuits and subsequent factory closures.QBE Insurance, played a particular role on their product liability team when Garibaldi Meat Works poisoned over 300 people through neglect. Attended coroners inquests and subsequent media follow up when liability was denied on several ill children.Clients included: Barrick Gold Mining, Couer d’Alene, Newmont, QBE, CCA Ltd, Pacific Dunlop.

Started as a Junior Assistant Publicist through being promoted to Senior Publicist Responsibilities Included● Day to day media relations● Client liaison● Publicity● Crisis Management regarding Max Markson’s celebrity portfolio● Consumer Public Relations● High level Media Relations Accomplishments● ITPB (Indonesian Tourist Promotions Board) – Western Media Internationally as well as Australian media, including hosting media famils and launch of eco-tourism campaign. ● Woman’s Day and Women’s Weekly public relations about major stories and contributor profiles. These campaigns resulted in ACP needing to decrease their Advertising on a weekly basis.● Launch of KFC new brand from Kentucky Fried Chicken to KFC● Other lifestyle and consumer accounts included Playtex, Thalgo and Christian Dior, including celebrity