John Benefield Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Washington D.C. Metro Area

• Senior Director, CRM Development, 2017-PresentDirector, CRM Development, 2015-2017
• Oversee design, training, budget, deployment, roadmap and long-term strategy for the Salesforce CRM application.
• Manage 14 subject matter experts supporting global property operations CRM initiatives.
• Deployed Salesforce Service Cloud to 6,700+ hotels across 120 countries and 140K users.
• Oversee Agile development multiple system integrators and service providers in a $30M+ hospitality platform build-out.
• Global leader and relationship owner to multiple software vendors providing hotel operations technology solutions.

Nashville, TN

• Managed front desk, concierge and bell stand of a 2,882-room luxury hotel.
• Oversaw P&L responsibility for $180M in sales and $17M in controllable expenses.
• Increased department profit 2.2% through implementing labor and operational expense controls.
• Improved GSS Check-in Experience and Overall Associate Engagement scores.

Charleston, South Carolina Area

• Managed front office, housekeeping, events, food, beverage and engineering staff.
• Achieved a 10.4% increase in room revenue and a 110.4% RevPAR index increase.
• Increased banquet revenue 8% and total food and beverage profitability 98.2%.
• Facilitated a 45.3% house profit margin and a 73% profit flow.
• Improved employee satisfaction score and achieved 82% overall, 90.1% cleanliness and 85% service execution scores.

Miami Beach, FL

• Manager, Front Office, Eden Roc Renaissance, Miami Beach, FL, 2011-2012Manager, Front Office, The Ritz Carlton, St. Thomas, VI, 2010-2011
• Managed reception desk, PBX, associates, bellstand and valet of 78+ associates, five managers and a 631-room inventory.
• Increased scores for Arrival Experience, Elite Appreciation and Staff Service Overall categories.
• Developed creative service programs designed to increase guest satisfaction.
• Prepared budgets, managed expenses and implemented cost-saving and purchasing strategies.
• Assessed front desk operations and evaluated staff performance.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Managed 45-person team of three managers, two supervisors and 40 hourly staff.
• Achieved prestigious AAA 5-Diamond award.
• Generated revenue by selling housekeeping services for 90 residences.

Orlando, Florida Area

• Assistant Manager, Front Office, Disney Swan and Dolphin Resort, 2007Manager, Rooms Operations, Orlando World Center Marriott Resort and Convention Center, 2005-2007
• Assisted in the daily maintenance of room inventory status to achieve maximum revenue.
• Followed up with all guest comment cards via email, mail, or telephone and provided any necessary service recovery.
• Monitored payroll on a daily basis to ensure maximum productivity while staying within budget.

Orlando, Florida Area