Dustin Stratton Email & Phone Number

United States

Denver, Colorado, United States

Collaboratively develop and communicate sales/marketing programs for 10 stakeholder markets in multiple states. Plan in cooperation w/ brand teams, sales, media, sponsorship management, distributors, direct report sales teams and external agencies. KEY OUTCOMES:2021-22 NFL Denver Broncos On-Premise Programming (9/1/21 – 12/31/21)Objective: Bud Light & Bud Light Seltzer growth through co-branded account level programming.• Over 100 sampling activations over course of season• Bud Light: +89% growth over course of NFL season• BL Seltzer: +273.4% growth over the NFL season2021 Colorado Golf Programming5/1/21 – 10/31/21)Objective: Engage Colorado golf courses and program key portfolio brand categories for sampling and point of sale.• Align national/regional programming for localized relevancy• Integrate local Colorado golf sponsorship events and programming• Michelob Ultra Family: +16% sales lift• Breck. Brewery: +132% sales lift• Cutwater: +555% sales lift2021 MLB All Star Game Colorado and Denver Programming(5/1/21 - 6/17/21)Objective: Activate Budweiser league sponsorship and lead/coordinate state level and localized programming.• +122 Budweiser family points of distribution statewide• +10% sales lift statewide • +50 new points of distribution in targeted local account base• +17% AB portfolio sales lift in targeted local account base• 65 sponsorship negotiated and account level sampling activations2020 -2021 Cutwater Winter Resort Programming(11/1/20 – 4/1/21)Objective: Launch value offering of Cutwater canned cocktails to Colorado resort territory for brand sampling and sales growth.• +401 new points of distribution across target markets• +1,463% volume lift• Colorado now #2 Cutwater volume sales market in U.SSponsorships Managed & Co-Managed:AEG Colorado • Aspen Ski Resort • NBA - Denver Nuggets - Utah Jazz • NHL - Colorado Avalanche • NFL - Denver Broncos • Steamboat Ski Resort • Vail Resorts Colorado • Local Event Agencies

Central Illinois

Manage territory of 5 independent distributors to grow portfolio sales and marketing execution. Do so by building key internal/external relationships, developing/analyzing reporting systems, providing pricing strategy input, managing inventories and training sales teams on value-based program initiatives. KEY OUTCOMES:Anheuser-Busch Total Portfolio Industry Share GrowthObjective: Grow portfolio and targeted brand share growth across my wholesaler territory • 6 consecutive quarters of AB portfolio share growth• +1.50 bps between over position tenor• 7th highest share growth against national counterpartsAnnual KPI Measurement & AchievementObjective: Strategically grow full AB portfolio business by sales and market execution initiatives vs prior year baselines• 100% achievement on annual targets• Market share• Off Premise Feature & Display execution & distribution• On Premise draft distribution growthStella Artois Retail Execution and Sales GrowthObjective: Grow wholesaler inventory forecasting driven through retail execution and targeted account plans.• 162% above target for retail execution against baselines• Highest performing Commercial Manager in region w/ program

North America

Before you lead, you must follow. The Sales Trainee Program (STP) consists of a select group of people identified in the North American Sales/Marketing teams as future leaders. My task is to learn from those who lead on a national level in preparation to lead others myself. In order to gain this genuine insight and ability, we discuss all aspects of business from a top level and bring it down to a fundamental and actionable understanding. These discussions revolve around all sectors that impact sales/marketing such as logistics, HR, labor laws, CSR, marketing, IT, industry trends, analytics, packaging, and much more. Aside from discussions and lectures, I also visit various North American markets, learn various retail channels, develop root cause solutions, and most importantly - learn from all people and experiences along the way.

Greater Seattle Area

Questions:1. Do you believe that a product has value?2. Do you believe that a brand has value?3. What came first, the chicken or the egg?You could almost say that every endeavor I assume, on a daily basis, boils down to answering these three questions. My overall goal is to usher the Seattle market to the realization that the portfolio that I represent contains their product(s) of choice. I drive to not only support the placements made by the sales team I work with, but to build the consumer experience - driving them back for more. On any given day I am managing our promotions team, working with the sales team, growing partnerships with local accounts, aiding in large scale events from concept to execution, and anything else that the tide may bring. So far, my answer to the original questions are as follows;Answers:1. A product's value is visible2. A brands value is measured in relationships3. Regardless of what came first, the chef needs a full table - place settings - and a solid recipe. • Manage daily activities/targets for our promotions team• Work closely with sales team to align targets between departments for consistent account calls• Assist in partnerships with accounts aligning their goals and our services for shared success• Manage/Assist with community to nationally recognized events with product, activities, and execution• Train and coach employees to build skill sets to better their chances for success• Organize and manage weekly meetings with various parties• Manage the national branding campaigns on the consumer based level• Aid in unique objectives as they arise to ensure success

Portland, Oregon Area

As far as the beer industry goes, the Pacific NW is known as "Craft Country." Working for Anheuser-Busch in this area demands that I pioneer every day with the brands tradition of being bold, progressive, and passionate. Decisions are not only made to be mutually beneficial with my accounts, but to also raise a flag for domestic beers within craft beer territory. • Visit and perform daily maintenance responsibilities within roughly 75 weekly accounts.• Execute sales targets to build success within each account, catered to their customer base.• Plan, coordinate, and execute unique promotional events for targeted brands within accounts.• Update Point Of Sale executions to maintain the presence of available product.• Track existing inventory and place orders according to sales history and projections.• Educate and build value for accounts when new product lines come available for purchase.• Monitor sales trends and ensure performance growth to ensure successful partnerships.

Portland Oregon

Every day you need to have a plan, a goal, and a mission. As Service Manager with the Galt Foundation that is essential to bare in mind. My role is to provide employment opportunities for individuals with disabilities. This demands that I work with diligence, compassion, and integrity while challenging myself to develop my abilities with every opportunity. Juggling tasks and projects? Yes.Conflict resolution? Without a doubt.Client relations, HR, project management, office management? yes, yes, yes, and yes.Some people let their position define them. My energy is spent in defining opportunity.• Bolster community relationships with similar resources within the Portland Metropolitan area to better serve our employees.• Recruit employees with the ultimate goal of finding them successful job placement.• Streamline communication efforts between various employees, clients, and local resources. • Office management and inventory upkeep. • Coordination and strategic planning with Account Manger.

Beaverton, Or

As a National Admissions Advisor I learned the first hand the power of active listening. By building an in depth understanding of desired outcomes you can communicate tremendous value. This position involved working with people who have already plunged into the purchasing funnel. The awareness has been established, and my role is to peak their interest. Ideally, I will usher people further into the funnel by building desire and facilitating the action.• Build long term relationships by matching specific needs with varied university services.• Prioritize existing and developing activities with multiple departments to meet shared business objectives.• Manage various internal and external expectations with various forms of communication by appointment and as needed.Notable Program Use: Microsoft Office • IEX • PeopleSoft • IMS

Portland, Oregon Area

An Analyst with BlitzMetrics needs to embrace two characteristics: A desire to learn and a passion for accomplishment. Our clients ranged from global icons to the friendly neighborhood market. Each client received our full attention and insight. Clients would approach us in hopes that we could streamline their efforts with social media. More important than mining for data, communicating the information with actionable insight was critical. • Project management to coordinate internal and external efforts to each client’s specified communication objective on budget.• Develop new business by communicating agency services and identifying opportunities for inquiry communication objectives.• Social media metrics analysis to recognize opportunities for the defined audience to take a specific action.Notable Program Use: Basecamp • Microsoft Office • Facebook Ads • Google Analytics • Various web conferencing platforms

Beaverton, Or

Know the product, know the brand. My role as an Ecommerce Customer Care Representative embraced just that. It was my role to cater to the needs of each end user with the same care that Ma Boyle would herself. No two issues were the same, but they all resulted with the same opportunity: Communicate that I know the product, know the brand to result in product loyalty, brand affinity.• Solve ecommerce concerns regarding order status, technical product questions, warranty, and basic concerns relating to public relations.• Affirm customer/inquiry satisfaction with follow through, resolution, and documentation through customer interaction interface.• Continuous self-education of current and new product offerings to better serve customers’ needs and increase consumer retention.Notable Program Use: Microsoft Office • PDM

Pacific Nw

Get to work, no buts about it. As a Union Carpenter I learned firsthand every part of the job builds toward project success. Knowing what your skills are and being able to adapt them to ever-changing conditions was critical. Even more so, building your skill set was imperative to consistently add value. In this line of work I learned that doing your job is one thing, but being able to do it with efficiency is another. • Project coordination with fellow crew and external trades to ensure conflicting deadlines are resolved to maximize project efficiency.• Monitor daily inventory and equipment for project requirements, upkeep, and safety.• Maintain flexibility within project scope to satisfy the changing needs of contract requirements and property owners.

Portland, Oregon Area

Nordstrom represents the pinnacle for customer service. In every instance it is the Nordstrom way to go above and beyond for every customer. Essentially, treat each customer the same way you would for a loved one. It was here that I learned that selling is one thing, but building relationships is another. This fundamental understanding built the foundation for all of my future endeavors. • Provide exceptional customer service with product knowledge, recognition of need, and creative approach.• Ensure that daily sales goals are accomplished as an individual, a team, and as a department.• Assist with inventory management and setting up for events based upon store requirements and visiting brand representatives.

Bachelor Of Science, Business Administration

Activities and Societies: NSAC, AMAMajor 1: Marketing Major 2: Advertising Management Relevant Projects: National Student Advertising.

Bachelor Of Business Administration (B.B.A.), Transfer Credits