Stratton Easter Email & Phone Number

Helping support Individuals and organizations increase their storytelling and leadership confidence, capacity, and capabilities. Through one-on-one coaching, group sessions, and corporate offsites, I help clients unlock their brand and personal narrative potential to show up more powerfully and drive measurable impact.

Created and designed over 40 pitch decks and partnership decks for multiple clients including Nike, Red Bull, Wiz Khalifa, Lady Gaga, Maroon 5, Machine Gun Kelley, Sting, NBA, Kia, Bose, Genesis, Microsoft, Apple, Snoop Dogg, Erin Andrews, Deion Sanders, Tony Gonzalez, Interscope Records, lululemon, Michael Strahan, Curt Menefee, and SMAC Entertainment.• Worked with the CEO, VP of Ops, Head of Product Marketing, Head of SEO, Marketing & Product Leads to create a "Mission & Values" deck for "January AI"• Worked with lululemon on a week long experiential destination activation series in Laguna Beach, Scottsdale, Malibu, and Dallas that spotlighted local fitness influencers and activities that aligned with newly released apparel; as well providing a 1500 word article on brand guidelines that was featured on their website and received 20K+ views

Remote, Us

Lead and enforced brand voice and tone across all growth marketing channels (CRM, LCM, social, digital, audio, etc.) as well as creating original content centered on conversion and engagement.Oversaw lifecycle marketing content strategy and revamp resulting in month-over-month user growth.Redesigned and optimized unique web landers based on SEO data resulting in double-digit percentage increase in new user conversion.

San Francisco, California, Us

Managed a team of 4 in the creation and execution of content & brand marketing strategy including the launch of new products, the promotion of brand awards, and the development of industry influencers and partners such as Amazon, Starbucks, Chipotle, and Target.• Led and executed a content marketing strategy to increase SEO ranking for the Paceline credit card launch that adopted a "financial fitness" content focus, implemented 10 SEO terms, and highlighted a cash back feature that increased site traffic by 40% and site ranking to the top 30% percentile.• Saved spend on user engagement through creatively marketing discounts and brand partner offerings that were backed by industry influencers in a Newsletter sent to 250K product users.• Created and authored the "Paceletter" weekly newsletter which had a 69% open rate resulting in an accompanying 30% jump in redemptions and a $150K brand partner spend in only 3 months with brands such as Starbucks, Noom, Target, etc.

Mountain View, California, Us

Worked with UX, and product designers to optimize user completion rates within Turbo Tax through a more optimized layout, better in-app copy, and creation of 25 new customer flows, and 15 new accountant flows, that lowered the loss rate by 8%.

San Francisco, California, Us

Worked with an ad-sales team of 10 on RFP's for the NFL, Bose, NHL, MLB, Coppola Wines, SoCal Honda, US Bank and others for budgets at the $1M level to drive traffic to websites create audio ads, produce custom podcasts, and execute custom marketing solutions and programs.• Produced a 6-episode podcast for US Bank called "The Save Space" that was hosted by a media personality and included celebrity interviews on finances, that achieved 75K downloads (highest in-house custom podcast at TuneIn) per episode and a 20% increase in site traffic• Created custom marketing campaigns and solutions for brand advertising partners that resulted in over $15 million in ad-generated revenue for the company.

San Francisco, California, Us

Managed, created, and executed the global blog marketing strategy and best practices for US, Canadian, and European markets in collaboration with the global campaigns operations team.• Managed team of 6 high-performing individuals in creating and executing annual editorial content calendars and unique creative partnerships.• Increased driver trip fulfillment by 40% in LA market through a weekly driver bi-lingual podcast to 8K+ drivers that provided information and support with a 65% click-through-to-listen rate.• Created a "Rider Recap" email to encourage brand loyalty and engagement and provide a monthly personalized digest of all trips.• Created a "City Guide" for 15 of the West Coast major market cities that included editorial information on local points of interest and increased NPS scores.• Sent out a weekly outreach email to drivers with more than a 90% trip acceptance record and highly engaged riders with an average of 5 weekly trips, to ask for interesting stories to be used in the "City Guide", that averaged an open rate of 65% and increased organic shares by 50%

Us

Responsible for crafting and implementing a global marketing voice for cross-platform biking products in all mediums across 30+ international market participants.• Created a highly stylized editorial magazine/catalog to be distributed to riders and 4K+ bike shop dealers that contained long-form featured articles and product highlights and descriptions, that received a sports marketing design award from "How Magazine".• Directed and execute copy for all new product launches, creative campaign initiatives, social media, and PR projects.• Wrote scripts and treatments for promotional product videos.

Los Angeles, Ca, Us

Created and maintained a cohesive brand voice and tone while focusing on marketing campaigns across print/digital/video mediums. • Conceptualized and managed all social media projects and initiatives as well as established a strong and unique brand identity on an international scale at a rapid pace.• Created, wrote, and starred in a series of viral brand videos that garnered over 200K views across distribution channels helping to establish the Ritte brand within the cycling industry.