Stratton Easter work email
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Stratton Easter personal email
Over 13 years’ experience in Brand Marketing, Storytelling, and Creative Production including content development, script writing, copywriting, product marketing, internet broadcasting, video production, advertising, and other market-facing multi-media communications. Effective at the creation of global marketing strategy, high-profile campaigns, brand positioning, brand awareness, and partnerships with strategic international accounts. Able to identify and conceptualize marketing initiatives for entertainment productions, events, venues, speakers, live performances, and podcasts. Has led high-performing teams in creating and executing technical product content across multiple mediums. Successfully contributes to organic growth and develops consistent brand recognition across all marketing channels. Dynamic creative storyteller who leads in the design and implementation of integrated marketing that guarantees measurable results and provides a sustainable competitive advantage.• Acquisition Marketing• Advertising & PR• Audio vignettes & Ads• Blogging & Blog Creation• Brand Development & Identity• Brand Strategy & Management• Budget Management• Business Planning & Solutions• Client Acquisition & Retention• Client Engagement • Client Relationship Management• Content Strategy & Creation • Copy Editing & Writing• Creative Brand & Content • Cross-Functional Team Collaboration• Customer Experience• Digital Marketing • Display & Audio Advertising• Editorial Content Calendars• Event Planning & Management• International Marketing• Graphic & Marketing Design• Integrated Marketing • Key Account Management• Social Media Measurement• Market Research• Marketing Campaigns• Marketing Program Design & Development• Marketing Strategy • Media Planning• Integrated Multi-Channel Marketing• National Account Management• E-Newsletters• Online Advertising • Partner Development • Podcast Production• Print Advertising• Product Marketing• Product Tags• Production Planning• Project & Program Planning• Promotional Marketing• Publications• Script Writing• Social Media Marketing• Product Specification Sheets & White Papers• Storyboarding & Storytelling• Strategic Planning & Market Analysis• Team Building & Leadership• Technical Translation• Training & Development• User Subscription Retention• Video Production• Video Scripts• Web & Marketing Strategy• Website Content Writing
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Storytelling And Performance CoachRipe Sep 2022 - PresentHelping support Individuals and organizations increase their storytelling and leadership confidence, capacity, and capabilities. Through one-on-one coaching, group sessions, and corporate offsites, I help clients unlock their brand and personal narrative potential to show up more powerfully and drive measurable impact. -
Creative Brand Marketing & DesignFreelance 2010 - PresentCreated and designed over 40 pitch decks and partnership decks for multiple clients including Nike, Red Bull, Wiz Khalifa, Lady Gaga, Maroon 5, Machine Gun Kelley, Sting, NBA, Kia, Bose, Genesis, Microsoft, Apple, Snoop Dogg, Erin Andrews, Deion Sanders, Tony Gonzalez, Interscope Records, lululemon, Michael Strahan, Curt Menefee, and SMAC Entertainment.• Worked with the CEO, VP of Ops, Head of Product Marketing, Head of SEO, Marketing & Product Leads to create a "Mission & Values" deck for "January AI"• Worked with lululemon on a week long experiential destination activation series in Laguna Beach, Scottsdale, Malibu, and Dallas that spotlighted local fitness influencers and activities that aligned with newly released apparel; as well providing a 1500 word article on brand guidelines that was featured on their website and received 20K+ views
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Brand Marketing - CopyAthletic Greens Nov 2022 - Apr 2024Remote, UsLead and enforced brand voice and tone across all growth marketing channels (CRM, LCM, social, digital, audio, etc.) as well as creating original content centered on conversion and engagement.Oversaw lifecycle marketing content strategy and revamp resulting in month-over-month user growth.Redesigned and optimized unique web landers based on SEO data resulting in double-digit percentage increase in new user conversion. -
Senior Manager Brand Marketing & ContentPaceline 2021 - 2022San Francisco, California, UsManaged a team of 4 in the creation and execution of content & brand marketing strategy including the launch of new products, the promotion of brand awards, and the development of industry influencers and partners such as Amazon, Starbucks, Chipotle, and Target.• Led and executed a content marketing strategy to increase SEO ranking for the Paceline credit card launch that adopted a "financial fitness" content focus, implemented 10 SEO terms, and highlighted a cash back feature that increased site traffic by 40% and site ranking to the top 30% percentile.• Saved spend on user engagement through creatively marketing discounts and brand partner offerings that were backed by industry influencers in a Newsletter sent to 250K product users.• Created and authored the "Paceletter" weekly newsletter which had a 69% open rate resulting in an accompanying 30% jump in redemptions and a $150K brand partner spend in only 3 months with brands such as Starbucks, Noom, Target, etc. -
Content DesignerIntuit Jan 2021 - Jun 2021Mountain View, California, UsWorked with UX, and product designers to optimize user completion rates within Turbo Tax through a more optimized layout, better in-app copy, and creation of 25 new customer flows, and 15 new accountant flows, that lowered the loss rate by 8%. -
Manager Strategic MarketingTunein 2018 - 2020San Francisco, California, UsWorked with an ad-sales team of 10 on RFP's for the NFL, Bose, NHL, MLB, Coppola Wines, SoCal Honda, US Bank and others for budgets at the $1M level to drive traffic to websites create audio ads, produce custom podcasts, and execute custom marketing solutions and programs.• Produced a 6-episode podcast for US Bank called "The Save Space" that was hosted by a media personality and included celebrity interviews on finances, that achieved 75K downloads (highest in-house custom podcast at TuneIn) per episode and a 20% increase in site traffic• Created custom marketing campaigns and solutions for brand advertising partners that resulted in over $15 million in ad-generated revenue for the company. -
Global Marketing ManagerUber 2016 - 2018San Francisco, California, UsManaged, created, and executed the global blog marketing strategy and best practices for US, Canadian, and European markets in collaboration with the global campaigns operations team.• Managed team of 6 high-performing individuals in creating and executing annual editorial content calendars and unique creative partnerships.• Increased driver trip fulfillment by 40% in LA market through a weekly driver bi-lingual podcast to 8K+ drivers that provided information and support with a 65% click-through-to-listen rate.• Created a "Rider Recap" email to encourage brand loyalty and engagement and provide a monthly personalized digest of all trips.• Created a "City Guide" for 15 of the West Coast major market cities that included editorial information on local points of interest and increased NPS scores.• Sent out a weekly outreach email to drivers with more than a 90% trip acceptance record and highly engaged riders with an average of 5 weekly trips, to ask for interesting stories to be used in the "City Guide", that averaged an open rate of 65% and increased organic shares by 50% -
Manager Global Marketing & CopywritingSpecialized Bicycle Components 2013 - 2016UsResponsible for crafting and implementing a global marketing voice for cross-platform biking products in all mediums across 30+ international market participants.• Created a highly stylized editorial magazine/catalog to be distributed to riders and 4K+ bike shop dealers that contained long-form featured articles and product highlights and descriptions, that received a sports marketing design award from "How Magazine".• Directed and execute copy for all new product launches, creative campaign initiatives, social media, and PR projects.• Wrote scripts and treatments for promotional product videos. -
Brand Marketing ManagerRitte Van Vlaanderen Bicycles 2009 - 2013Los Angeles, Ca, UsCreated and maintained a cohesive brand voice and tone while focusing on marketing campaigns across print/digital/video mediums. • Conceptualized and managed all social media projects and initiatives as well as established a strong and unique brand identity on an international scale at a rapid pace.• Created, wrote, and starred in a series of viral brand videos that garnered over 200K views across distribution channels helping to establish the Ritte brand within the cycling industry.
Stratton Easter Skills
Stratton Easter Education Details
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University Of Colorado BoulderPolitical Science
Frequently Asked Questions about Stratton Easter
What company does Stratton Easter work for?
Stratton Easter works for Ripe
What is Stratton Easter's role at the current company?
Stratton Easter's current role is Brand Marketing and Storytelling.
What is Stratton Easter's email address?
Stratton Easter's email address is st****@****ber.com
What schools did Stratton Easter attend?
Stratton Easter attended University Of Colorado Boulder.
What are some of Stratton Easter's interests?
Stratton Easter has interest in Cycling, Creating, Creative Writing, Social Media Marketing, New Media.
What skills is Stratton Easter known for?
Stratton Easter has skills like Creative Writing, Online Advertising, Social Media, Voice Acting, Social Media Marketing, Copywriting, Marketing, Creative Services, Online Research, Project Planning, Video Production, Acting.
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