We’re bringing something new to the table, delivering thoughtfully-constructed, affordable treatment that works. Our 14-week program combines talk therapy with best in class medication management, including ketamine, for difficult to treat depression, anxiety, and PTSD.

Limbix builds digital therapeutics to improve mental health treatment by making it more effective, efficient, and easy to access. We are backed by Sequoia, Storm, and GSR Ventures.● Responsible for product strategy, including product roadmap, requirements, and go to market strategy● Work cross-functionally with engineering, design, marketing, sales, and psychology to plan, execute, and launch new projects● Define, understand, and lead the analyses of key metrics to inform decision making and product features● Leverage user research from administrators, clinicians, patients and payers

Product strategy and growth consulting for early stage startups. Clients included Limbix, Wonolo, and a specialty medical practice. Limbix: Virtual Reality for Mental Health ● Customer development and hypothesis validation for proposed web-assessment tool● UX research and design of the VR Kit tablet app. Wonolo: On-Demand Staffing App ● Redesigned on-boarding, home screen, and profile experiences to increase supply-side engagement and retention.Speciality medical practice● Homepage and funnel re-design resulting in a 94% increase in conversion rate.● Devised and implemented an SEO and content marketing strategy resulting in a 360% increase in organic search traffic.

Led growth initiatives at series B startup with $40M funding from Oak HC/FT and Kaiser Permanente Ventures● Collaborated with product and engineering to design, build and optimize lead generation funnel that resulted in industry leading conversion rates and growth from $3M to over $15M in revenue. ● Led user research (interviews and focus groups) that informed product roadmap and marketing strategy. ● Led development and execution of B2B2C strategy that delivered a 90% increase in monthly revenue and reduced customer acquisition costs by 55% through the development of referral partnerships on a team of three.

● Developed and managed product and marketing strategies for 1800-Flowers' international floral business ● Worked with web development team to continually test and implement new website features to improve conversion rate and user experience. ● Led three-person team launching an internal floral startup● Reported strategy and performance to senior management● Managed, trained and coached three analysts and interns

● Created a lifestyle business that enabled me to travel and work throughout the world. ● Designed, built and managed product review websites generating $50K in merchant revenue per month● Hired and managed team of freelance web developers, content writers, and search engine marketing specialists● Conducted ongoing conversion optimization using Visual Website Optimizer and Google Analytics● Implemented paid search campaigns, content marketing and SEO to drive profitable growth

Completed rotations as part of a highly selective program for recent college graduates at one of Australia's 20 largest public companies (A$16B market cap)Rotations included:● Innovation● Strategy Development● Marketing Analytics and Insights