Director of Programming for WIYY-FM ("98 ROCK"), one of the nation's longest running rock stations and the proud flagship station of the Baltimore Ravens and Baltimore Orioles. 98 Rock features a powerhouse lineup of local personality-driven shows and a strong committment to supporting community organizations.

Developed branded content that was nationally distributed on the iHeartRadio platform (over 70 million users a month) for advertising and non-profit partners (Walmart, NBC, Special Olympics, McDonald’s, Nickelodeon, Microsoft Xbox, Paramount Pictures, Target, My Music RX, Wendy’s, Grammy Awards, etc.) and performers (Eagles, Maroon 5, Linkin Park, Weezer, Christina Aguilera, Sugarland, Slash, Barry Manilow, and others). Coordinated product launches with operations, sales and legal teams. Created executive presentations, pitches and recaps for outside partners and internal stakeholders.

Led web and mobile content, marketing, SEO and social media strategies across more than 100 local markets for the largest media company in the U.S by reach (245 million people weekly), resulting in yearly double-digit audience growth for the network. Managed the nationwide deployment of digital initiatives (loyalty program, web templates, podcasting, mobile app, metrics tools, etc.). Integral role in the launch of syndicated on-demand online programming series, managing consumer marketing / promotion and affiliate relations with more than 800 radio stations, and communicating success stories to content partners.