Grant Swanson

Grant Swanson Email and Phone Number

Head of Demand Generation at Observe Inc. @ Observe, Inc.
Grant Swanson's Location
Santa Clara, California, United States, United States
About Grant Swanson

Grant Swanson, is a seasoned marketing professional in Silicon Valley. With an illustrious 20+ year career, he has navigated the realms of demand generation and go-to-market strategy, leaving a trail of success at technology companies including DataStax, Yotascale, Trustwave, Avi Networks, and Gigamon. Grant's leadership consistently fuels growth, exemplified by achievements such as orchestrating over $100M in marketing-influenced pipeline at DataStax, propelling revenue from ground zero to $130M at Gigamon, and architecting a thriving demand generation engine at Avi Networks that fueled growth from scratch to $40M in ARR in less than 4 years. With a focus on high-growth startups, Grant Swanson specializes in driving success through:• Proven experience in 4x exits and 1x IPO• Metrics-based demand generation, reporting, and analytics• Go-to-market strategy, positioning, planning, and budgeting• Corporate marketing, digital marketing, and field marketing• Brand management, web management, and SEO• Market research and segmentation, sales enablement• Marketing automation and CRM expertise• Recruiting, mentoring, and training top talent

Grant Swanson's Current Company Details
Observe, Inc.

Observe, Inc.

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Head of Demand Generation at Observe Inc.
Grant Swanson Work Experience Details
  • Observe, Inc.
    Head Of Demand Generation
    Observe, Inc. Oct 2023 - Present
    San Mateo, California, Us
    Observe – the AI-powered observability company – is reinventing how businesses detect anomalies, troubleshoot applications, and resolve incidents to deliver exceptional customer experiences. Only Observe eliminates silos of logs, metrics, and traces by storing all data in a single, cost-efficient data lake, analyzing all telemetry data using a single language, and providing access through a single, consistent, user interface. Observe’s AI-Powered Observability enables companies to resolve software incidents three times faster at one-third the cost. Customers such as Capital One, Dialpad AI, Top Golf and more trust Observe to turn their data into actionable insights.
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  • Infinyon Inc.
    Vp Of Marketing
    Infinyon Inc. Nov 2021 - Oct 2023
    Santa Clara, Ca, Us
    Grant Swanson is an accomplished and visionary marketing executive who served as the VP of Marketing at InfinyOn. Throughout his tenure at InfinyOn, Grant achieved significant milestones, most notably playing a pivotal role in securing over $5M in seed funding led by prominent investors like Gradient Ventures, Fly Ventures, Bessemer Venture Partners, and TSVC. With a keen eye for innovation, he has spearheaded an ingenious go-to-market strategy, effectively positioning InfinyOn's cutting-edge products and services to gain a competitive edge and achieve maximum market penetration. • Successful implementation of a strategic beta customer program, which enabled the acquisition of InfinyOn's initial customer base and gathered invaluable feedback for continuous product enhancements and market validation.
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  • Datastax
    Sr. Director Of Demand Generation
    Datastax Aug 2020 - Nov 2021
    Santa Clara, California, Us
    As the Sr. Director of Demand Generation at DataStax, Grant Swanson successfully led and orchestrated the enterprise demand generation, marketing operations, digital marketing, and field marketing teams. Leveraging a deep understanding of market dynamics and customer insights, he implemented innovative strategies and cutting-edge technologies to deliver targeted and impactful campaigns. Passionate about fostering collaboration and empowering teams, he thrived in cultivating a high-performance culture that consistently achieved and exceeded organizational goals.• Generated over $100M in marketing influenced pipeline
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  • Yotascale
    Director, Global Demand Generation And Marketing Operations
    Yotascale Aug 2018 - Nov 2019
    Palo Alto, California, Us
    With a track record of success, Grant Swanson has:• Collaborated closely with sales and product marketing teams to devise compelling campaign messaging, orchestrating the launch of numerous global initiatives to bolster pipeline demand.• Secured opportunities in target accounts with ABM campaigns.• Received recognition for his efforts, winning the bronze sponsor award at AWS re:Invent 2018 for generating over 5k leads.In addition to his marketing expertise, Grant also excels in operations, having:• Designed and implemented executive-level measurement and reporting• Optimized lead enrichment, normalization, and segmentation processes• Improved conversion rates throughout the buyer's journey through funnel optimization.First marketing hire, employee #16
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  • Avi Networks
    Head Of Demand Generation
    Avi Networks Mar 2015 - Aug 2018
    Palo Alto, California, Us
    Grant Swanson has a proven track record of driving growth and success. He:• Built a pipeline that supported annual recurring revenue growth from $0 to $40M in ARR.• Architected the growth engine of Avi Networks that led to an acquisition by VMware.• Was responsible for all aspects of corporate, digital, and field marketing campaigns.Second marketing hire, employee #33.
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  • Trustwave
    Sr. Marketing Manager
    Trustwave Nov 2013 - Mar 2015
    Chicago, Illinois, Us
    With a strong track record of driving growth and success, Grant Swanson has:• Led Cenzic through a growth phase resulting in the acquisition by Trustwave.• Doubled the marketing-generated pipeline from 20% to 40%.• Managed all demand generation programs with a focus on global target accounts using an account-based marketing approach.
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  • Gigamon
    Marketing Manager
    Gigamon 2008 - Oct 2013
    Santa Clara, Ca, Us
    Grant Swanson has a proven track record of driving revenue growth and successful exits. He:• Built a marketing pipeline that supported revenue growth from $0 to $130M in 5 years.• Led Gigamon to a successful IPO in 2013.• Secured qualified leads that resulted in 60 of the Fortune 100 becoming customers.• Implemented account-based marketing campaigns that generated customers among 8 of the top 10 US banks, 7 of the top 10 US retailers, 6 of the top 10 service providers, 6 of the top 10 cable providers, and 243 Fortune 1000 accounts.First marketing hire, employee #17
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  • Iwatt
    Marketing Analyst
    Iwatt 2003 - 2007
    Los Gatos, Ca, Us
    Grant Swanson has a strong background in strategic decision-making through:• Developing financial business cases and identifying market opportunities.• Expanding the marketing team's business intelligence capabilities.• Conducting market and competitive research to inform strategic decisions.• Acquired by Dialog Semiconductor
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  • Ciena
    Configuration Analyst
    Ciena 1999 - 2003
    Hanover, Maryland, Us
    Core switching division:• Responsible for or directly involved with eight Core/CM areas: Configuration Management, Release Management, Change Management, Data Management, Records Management, Software Tools, and Document Control.
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Grant Swanson Skills

Leadership Marketing Management Field Marketing Sales Process Strategic Partnerships Hubspot Brand Marketing Salesforce.com Brand Development Data Center Sales Channel Partners Messaging Brand Awareness Start Ups Sales Operations Market Research Content Marketing Competitive Analysis Digital Marketing Advertising Lead Generation Seo Strategy Virtualization Marketing Automation Demand Generation Content Strategy Enterprise Solution Selling Marketo Network Security Cross Functional Team Leadership Event Management Go To Market Strategy Business Intelligence Marketing Operations Social Media Marketing Business Alliances Multi Channel Marketing Email Marketing Saas Management Pay Per Click Public Relations Marketing Strategy Ipo Brand Management Cloud Computing Crm

Grant Swanson Education Details

  • San Francisco State University
    San Francisco State University
    Bachelor'S Degree

Frequently Asked Questions about Grant Swanson

What company does Grant Swanson work for?

Grant Swanson works for Observe, Inc.

What is Grant Swanson's role at the current company?

Grant Swanson's current role is Head of Demand Generation at Observe Inc..

What schools did Grant Swanson attend?

Grant Swanson attended San Francisco State University.

What skills is Grant Swanson known for?

Grant Swanson has skills like Leadership, Marketing Management, Field Marketing, Sales Process, Strategic Partnerships, Hubspot, Brand Marketing, Salesforce.com, Brand Development, Data Center, Sales, Channel Partners.

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