With over 15 years of experience in the creative field, I am a passionate and visionary leader who strives to create impactful and meaningful brands and campaigns. As the General Manager at Nice Beverage Company, I oversee the strategic direction, operations, and marketing of a fast-growing and innovative beverage brand that aims to disrupt the traditional market and cater to the diverse and evolving needs and preferences of consumers. I also lead the creative team at Cheri Yase Kasi, a dynamic experiential events agency that specializes in creating authentic and engaging content and event experiences for urban youth culture. In both roles, I leverage my skills in creative direction, art direction, and creative strategy, as well as my expertise in the beverage and lifestyle sectors, to deliver high-quality and effective solutions that drive growth, loyalty, and social impact. I am motivated by the challenge of solving complex problems, the opportunity to collaborate with talented and diverse teams, and the vision of creating a positive and lasting change in the world through creativity.