Boris Strekalovsky Email & Phone Number

I do marketing and advertising magic to help grow sales on the Wildberries marketplace for 5 brands (100+ goods).

I manage processes to prototype, develop and launch a mobile app for a podcast studio Libo Libo.

I coordinated the work of the department (Internet marketer, SMM mgr., copywriter, web developer) to attract Internet users from online to offline, namely to the largest shopping malls in Nizhny Novgorod: 5 web-sites, 20 accounts in social networks, ~ 25 advertising campaigns per month, and a mobile application. The essence of the application is a cross-marketing loyalty program: make purchases in any of the 5 shopping malls → scan receipts from purchases and get bonuses → exchange bonuses for… Show more I coordinated the work of the department (Internet marketer, SMM mgr., copywriter, web developer) to attract Internet users from online to offline, namely to the largest shopping malls in Nizhny Novgorod: 5 web-sites, 20 accounts in social networks, ~ 25 advertising campaigns per month, and a mobile application. The essence of the application is a cross-marketing loyalty program: make purchases in any of the 5 shopping malls → scan receipts from purchases and get bonuses → exchange bonuses for discounts and gifts from the shopping malls and partners. I had been developing the application since the idea of its creation. I coordinated the work of developers and support services, the work of advertising and rental departments of the shopping center, as well as work with partners (vk, ivi, okko, more.tv , liters, skyeng, urent, etc.) to fill the discount and gift feed. I, by my department, developed a dashboard with end-to-end analytics and reporting to control and plan discounts and gifts in the mobile application. Show less

Being a member of a team of 7 people I was engaged in the production and sale of everything in the world (from spinners to probiotics for dogs) in the American segment of Amazon. I scouted new products, created chatbots on Facebook to attract product reviews (colleagues called me the "king of chatbots"), set up advertising campaigns, wrote marketing and seo texts for product pages, created websites for brands of our products, communicated with Amazon support.

I came as a marketer, after 2 years I became the head of the advertising department. I was engaged in the promotion and development of the bank in 46 cities of presence. We implemented CRM, debugged communication channels, and did rebranding.

I launched and developed gas stations with car washes, service stations, minimarkets and cafes. I was a sole marketing Jack of all trades: I created advertising, drew layouts, wrote texts, made car-prize draws, refueled sports cars at races, compiled menus for cafes, selected a range of goods for minimarkets, organized photo and video shoots. Nerves of steel.