Director, Strategic Yield Solutions
CurrentInfluential, collaborative, consultative executive, providing optimal solutions for maximizing return on advertising inventory. Key Functions: Strategy | Standardization | Centralization | Efficiency | Yield | Business Intelligence | Optimization | Core Business GrowthSelected Accomplishments: *Defined enterprise strategy, transforming for agility, optimizing workload efficiency, standardizing and automating processes, and centralizing yield operations, providing $1.5M in cash flow opportunity.*Illustrated data driven concepts, influencing business leaders to drive revenue improvements.*Pioneered digital optimization, arbitrage restrictions and synergy techniques generating cash flow +$8M.*Delivered valuable business intelligence, launching enterprise’s first web-based application, reducing inventory analytics cycle times from days to seconds, improving customer service response time.*Developed and launched a centralized sales tool, enhancing value in sports and high-profile programming.*Transformational leader, guided matrix staff of 20 employees through a period of significant change, successfully driving adoption of new tools, processes, and efficiency measures.
