Ux Designer
Current● Perform user testing and redesign a B2C platform that business and product owners use to book and manage ads across various mediums through the use of AI tools, resulting in a more intuitive and accessible user interface.● Develop a functional website prototype with an agile team, focusing on the user journey for exploring and engaging with Google advertisement opportunities, including ad placement, targeting, analytics integration, and user interaction.● Craft comprehensive warm-up questions that aim to set the context and elicit valuable insights, alongside delineating clear and concise tasks aligned with the designated user flow, enhancing the user testing script/plan.● Conduct thorough observation and analysis of unmoderated user testing sessions, identifying a range of usability hurdles and functional deficiencies, and documenting these findings in a detailed user testing findings report.● Redesign the user interface for improved intuitiveness and alignment with user flow, creating new medium fidelity wireframes that integrate with the existing design framework to optimize user interaction and experience.● Elevate redesigned screens to high fidelity, enhancing visual clarity and ensuring continuity with the style guide/design system, fostering interface consistency and facilitating efficient development and future iterations.● Annotate functionality and design specifics to ensure a smooth developer handoff, documenting user interactions, interface behavior, and design elements to streamline the implementation phase and minimize misinterpretations.● Lead the conclusion drawn from comprehensive user testing sessions revealing significant navigational challenges on the homepage, hindering efficient browsing and engagement with Google ad opportunities.