Scott Tribble Email & Phone Number

Redmond, Washington, Us

Detroit, Michigan, Us

Developed & directed all marketing and communications efforts for DEI-focused coding bootcamp, from strategy and creative to operations and reporting. Role expanded to include oversight of integrated admissions function.LEADERSHIP & COLLABORATION:• Reported directly to Founder & CEO and served on executive leadership team.• Created & managed marketing budgets, including paid media spends.• Determined staffing model to meet objectives; recruited, hired, and mentored team members.• Partnered with sales and academic teams to evolve product offerings and align with marketplace.BRAND STRATEGY & MARKETING PLAN:• Conducted market research and situational analysis, identifying and articulating new positioning to transform local training school into national brand that served students from all over U.S.• Led key stakeholders & company at large through strategic rebrand, developing new buyer personas, differentiators, and brand messaging pillars.• Introduced messaging guide to standardize brand story across company and facilitate ambassadorship.• Conceived GTM strategies to drive sales and enrollments and build brand equity in new markets.CAMPAIGNS & OUTCOMES:• Conceptualized and led execution of campaigns across organic and paid media to build brand awareness and generate leads (B2C & B2B), measuring KPIs against objectives and continually assessing ROI. → Increased monthly leads by 515%, while decreasing cost per lead (CPL) by 87%.• Optimized marketing and sales funnels in HubSpot CRM by introducing segmentation, lead scoring, and automated journeys to nurture leads. → Reduced average time between initial student interest and submission of application by 90%. → Increased conversion rates at key funnel stages from 50% to 88%.• Partnered with Apple and Amazon on PR campaigns to highlight shared community development and DEI-focused initiatives.• Growth culminated in acquisition by $1.3 billion global staffing firm.

Granville, Oh, Us

Crafted & led execution of marcomm strategies and creative campaigns that drove record growth in brand awareness, student enrollment, alumni & parent engagement, and fundraising revenue. Built college’s digital marketing and engagement functions from the ground up. • Managed University Communications (UC) staff and budgets.• Built relationships with key stakeholders and collaborated cross-functionally across college: Provost’s Office, IT, faculty chairs, Student Development, Athletics, Arts, and Finance.• Identified staffing model to support digital engagement goals. Recruited, hired, and mentored full-time staff of social media managers, digital marketers, web designers & developers, and content publishers.• Planned, developed, and implemented content strategy across owned, earned, and paid media.• Led senior administration, campus stakeholders, UC office, and external vendors through comprehensive re-visioning and re-design of Denison.edu, as well as alumni, giving, and capital campaign microsites.• Developed comprehensive social media strategy to increase brand visibility in new markets as well as engage alumni and donors. Served as primary institutional voice on these platforms prior to building team.• Key player on college's crisis communications team, crafting public statements and social media responses in times of heavy media and audience scrutiny.KEY METRICS & ACHIEVEMENTS:→ 70% increase in student applications after re-launch of Denison.edu→ MarCom Awards (Gold), W3 Awards (Gold), CASE (Circle of Excellence), et al. for Denison.edu redesign 88x greater: Twitter engagement rate vs. higher education average→ Re-launch of Shop Denison website led to 333% increase in sales over previous year.→ Grand Prize at Bulldog PR Awards for “The Den” news blog→ Represented Denison in Bulldog Reporter's PR University Master Class: “How to Build a World-Class PR Department in the Age of Social Media.”

Granville, Oh, Us

Granville, Oh, Us

Granville, Oh, Us

Steve WinwoodCreated and maintained first official website for Grammy-winning musician Steve Winwood. Coordinated website development, content strategy, and marketing with Winwood, management, and record label.Chicago.com and Illinois.comConceived brand identity, content, design, and functionality of first websites at premier domains (since acquired and changed). Led remote teams through product development and launch.Abbott LaboratoriesServed as digital lead for initiatives related to network of 16 B2C, B2B, and e-learning websites.

Bachelor Of Arts - Ba, History

Master Of Arts - Ma, American Civilization