Role and responsibilities:o Manages and develops messaging and creative strategy for CRM campaigns on every LOB (Postpaid, Prepaid, High-Speed Internet and Business-in-Retail) from device launches to welcome campaigns.o Owns email (ad hoc and trigger), SMS/MMS and direct mail channels, but also responsible for related-outside channels like programmatic and social marketing within CRM campaigns.o Oversees and manages relationship with creative agency and ESP to execute CRM initiatives.o Launched and continually optimizing an always-on upgrade offer strategy and trigger system, a unique and different approach from other carriers regarding upgrades.o Optimized current customer proactive retention triggers – Early EIP, Bill Increase and Voice/Data Decrease to identify customer lifecycle pain points to improve customer satisfaction/experience and reduce churn.o Key department stakeholder in operational efficiencies and new platform onboarding including Workfront.o Managed CRM content and operations for US Days, a mass current customer event that was replicated by competitors, industry wide. o Supervisor for department copywriter - allocated and managed assignments.Major Clients: Apple and SamsungMetrics: Creating content/initiatives that drive CRM KPIs [churn reduction/increase in ARPU] like plan migration, device and/or accessory purchase or service adoption (ex. Device Protection service add-on).Accomplishments: o Regularly present to execute and director leadership at UScellular and Apple. Topics include holiday performance to secure millions in inventory from Apple or director's boards on department KPIs, successes, metrics and future plans.o Covered for my boss on maternity leave during the busiest time of the year (Q3-Q4 2021) after only five months of employment by UScellular.o Saved hundreds of thousands in creative development costs during end of year agency transition by insourcing and finding bandwidth within in-house operations.

Role and responsibilities:o Engineers multi-channel marketing campaigns (email, web, social, print, paid search, and event) to drive registration towards appraisal license education courses.o Creates copywriting and overall strategy for email, web, social, print, paid search, and event marketing vehicles to draw attendees. Utilizes multi-variate testing for channels and content when marketing.o Executes consistent a voice, tone, and writing style amongst all marketing channels with a scrupulously detailed-oriented and editorial mindset.o Manages multiple relationships with agencies to execute a variety of programs from Google Ads to direct mail promotion.o Coordinates Google Ads keywords, copy, and optimization with agency partner to generate highest ROI.o Attends live and virtual trade events to promote the organization, membership, and products available to consumers.o Markets real estate SaaS offerings to current and prospect members. o Directs company advertising sales, media kit, CRM, clientele and billing.Major Clients: Freddie Mac - Drove registration to their large-scale nationwide appraisal education course rollouts (40+ classes).Metrics: Course attendance, generates over 1000+ attendees annually.Accomplishments: Largest education course turnout in years for a single education offering (500+) and record media sales numbers.

Role and responsibilities:o Constructs multichannel marketing lead generation and content syndication campaigns (email, social, and web) in manufacturing & technology sector.o Client marketing campaigns would be white paper, research report, article, gallery, and video content lead generation or syndication.o Develops messaging, graphics, strategy, segmentation, and performance analysis for campaigns and aforementioned channels. Utilizes A/B testing for channels and content when marketing.o Uploads all content to CMS and manages SEO keywords/copy.o Built brand news lead generation media options for high-profile clients like Salesforce.o Generated over 3000+ qualified leads annually for paid clients.o Assembles web/advertising intel reports to provide performance summaries and analyses.o Siphons KPI advertising data to provide metric-driven analysis of email marketing campaigns, website traffic, industry trends and client advertising. Reports are provided to key management and director-level stakeholders on a weekly and monthly basis.o Functions as Salesforce administrator and primary contact.o Utilizes CRM revenue reports to determine media sales successes and work with sales managers to maximize company earnings.o Creates client ads and marketing/sales collateral for departments in Adobe Photoshop and InDesign.o Balances responsibilities across marketing, sales, editorial, graphics and logistics departments in a fast-paced company.o Oversees multiple relationships with agencies and serves as main point of contact for client advertising.Major Clients: UPS, Ryder, Salesforce, Motorola, IBM, OnShift, and PTC (Manages up to 50 clients at a time)Metrics: Meets/exceeds client marketing conversions, leads, and exposure. Accomplishments: Granted Penton award for launch and marketing of new tech editorial site, IoT - a major key in Informa/Penton acquisition. Took on responsibility of media and website directors amid mergers and downsizing.

Role and responsibilities:o Manufactures digital media campaigns (email, website, social, and podcast channels) to fulfill client lead and web traffic generation programs.o Analyzes web traffic trends for website and client content.o Assembles and sends out client eBlasts to subscriber audience.Major Clients: Dell EMC and GE Healthcare (Handles 20 – 25 clients at a time)Metrics: Performance based on lead quality, traffic volume, and messaging.Accomplishments: Created a successful, content microsite for Dell.

o Codes and coordinates email campaigns for their seven unique catalog brands. o Manages graphic design manipulation and creation of the email campaigns' design, look and functionality.

Pre-screens and manages resumes to recommend candidates for open positions.

Markets and sells B2B, cold call, door-to-door sales for Quill Office Supplies.Conducts office meetings and seminars on how to grow sales.