Kaden Lapham Email & Phone Number

Costa Mesa, California

-Utilizes weekly reports to analyze business to see areas of opportunities and shift business focus-Merchandises the store on a monthly basis to ensure maximum exposure of product as well as shift product according to previous week’s sales, including adaptations to adjust based on reporting-Responsible for hosting corporate visits for various levels of company, showcasing store standards, team development, and occasionally training corporate employees on daily business processes in order to streamline corporate to store processes and communication-Continually trains and develops team of 20+ employees to uphold company standards and promote growth opportunities-Ensures entire team can adequately speak to product knowledge for every category of sales within store down to most minute details of each category-Responsible for adjusting sales tactics to accommodate low sales categories and find where we have the most opportunity for growth as a team-Analyzes consumer survey responses to gauge consumer insights and brand perception from shoppers-Oversees customer satisfaction in regard to product durability and quality control within store to handle any defective items and find suitable alternatives as well as the root of the defect in the item

Costa Mesa, California

-Introduced product knowledge challenges for all employees to create thorough knowledge of all products within store -Division of responsibility within store focused around business operations: breaking down weekly numbers, and key performance indicators to adjust business focus for the following week as well as make it understandable for associates to track business and ensure we are hitting target by the end of the year-Secondary division of responsibility centered around managing the skate section of the store and tracking the organization and sales method behind selling skate product. I also trained staff in how to approach building as well as selling skateboards and how we can create heart share with customers and make a Vans fan for life

-Headed a full marketing makeover, including everything from advertising to referral programs-Led social media redesign and introduced social media tracking software into company, resulting in an increase of website and page traffic by 15% and increase of social media interaction by 10% in only two months-Implemented and created new quarterly newsletter to better engage clients-Headed brand expansion within the action sports and fitness industry-Established new business connections, and created new marketing techniques saving the company $1,500 dollars in advertising costs over a two month period