Michael Strom Email & Phone Number

Livermore, California, Us

Manage Machine Control and GEO positioning distributors in the western United States. Duties include: Working with distributors to develop monthly, quarterly and annual sales goals, assist with sales, marketing, training, and support. Work closely with distributors to remove obstacles, obtain information and exceed sales objectives.

Hendersonville, Tennessee, Us

Responsible for all sales, marketing and business operations, including: prospecting, networking, social media content and video interviews, group presentations, client consultations and tours, client logistics, client referrals, AP/AR/collections and P&L. Doubled sales and transactions from first full year to second year• Through networking, prospecting, marketing, social media, newsletters – grew referral sources from 0 to over 1200 in two years• Grew from 0 to over 70 contracted communities in two yearsOur specialties:• Assisted Living Communities• Alzheimer’s Care• Retirement Communities• Skilled Nursing Homes• Residential Care Homes• Respite Services

Heerbrugg, St. Gallen, Ch

Directed overall sales, rental sales and operations of 8 - B2B / retail stores across AL, AZ, CA, GA, TX, VA. Supervised, and directed 30 employees, including inside and outside sales, service, support, logistics, inventory control and operations, both directly and indirectly. Develop sales budgets and strategic marketing plans. Generated forecasts and had full P&L responsibility for a $14M division. Liaise with product managers, regional managers and other intracompany departments for coordinated sales, operational and marketing activities. Coached team members on role optimization, sales optimization and general employee morale and group perspective. A main area of focus was removing any internal or external obstacle that inhibited a team members performance. • Introduced standardized sales and operational procedures that resulted in 10% + sales growth, year over year.• Produced an e-commerce site and 120-page hard catalog that heavily contributed to the sales growth.• Recruited rental management team that resulted in 20% rental growth, year over year, resulting in an 8% increase in profit.• Instrumental in guiding the technical service department to 13%+ growth in revenue and profit, year over year. • Instituted progressive cross training program that leveraged all team member strengths across the organization, resulting in added bandwidth and redundancy in a lean organization.Additional duties: Technical sales | consultative sales | recruiting | technical support | training | promotion

Heerbrugg, St. Gallen, Ch

Managed 20 distributors across 23 western states for the land surveying equipment business. Collaborated with distribution personnel and management to achieve quarterly and annual targets• Optimized distribution by focusing on the stronger entities and eliminating the weaker players, resulting in 13%+ growth year over year.• Worked in conjunction with each distributor to develop their sales & marketing strategy, customer satisfaction, resulting in the 13%+ annual sales growth. Additional duties: Technical sales | consultative sales | training | recruiting | new branch start-up | B2B and retail | promotion

Heerbrugg, St. Gallen, Ch

Responsible for all inside sales and operations for 8 stores across CA, AZ, NV, and NM. Managed 20 staff in inside sales, customer service, technical service, purchasing, receiving, and inventory control. Oversaw accounting, accounts payable, and accounts receivable. Managed vendor relationships. • Strengthened and optimized corporate operational and inside sales procedures, resulting in increased margins, lower inventory levels and higher inventory turns.• Optimized branch locations, resulting in mitigating loses during the 2008 – 2009 recession.Additional duties: Recruiting | coaching | technical sales | budgeting | forecasting | P&L responsibility | training | technical support | new branch start-up

Westminster, Co, Us

Managed distribution across 15 northeastern states within the land surveying equipment industry. Established monthly, quarterly, and annual goals for distributors. Developed sales, marketing, customer service, and business development strategies with distribution personnel and management. • Reduced distribution by 30% while maintaining 15%+ sales growth goals and objectives. • Co-developed business plans with distributors for expansion and sales growth; results included one distributor doubling their sales and earning the “Highest Dealer Growth Award” in North America for 2005.Additional duties: Consultative sales | budgeting | technical sales | technical support | training | B2B and retail | new branch start-up | recruiting | promotion

Mba, Finance

Bs, Business Administration