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Brand, product and business strategist with operational roots. Technology enthusiast, focused on understanding customer needs and business requirements, and delivering authentic value. Passionate about developing strong teams, processes, and experiences. I help connect disparate people and ideas through leadership, innovation and collaboration. I work with clients on the Fortune 100 list, major industry associations, and in the public sector to solve important problems for the people that are most important to their success; their customers.I have a passion for continuous learning, and developing/mentoring others. I've learned from experience that effective leadership is about the commitment to bringing together diverse perspectives/experience/skills in a way that delivers the most value to a company (and the team). Interested in: Insights, Product management, Innovation, Marketing, Loyalty, Brand management
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Svp StrategyKlick Oct 2024 - PresentToronto, Ontario, Ca -
Vp, StrategyVml Aug 2021 - Oct 2024New York, New York, UsAs VP of Strategy at VML, I lead a team and portfolio (~$30 Million) that spans established brands, launches, and above-brand capabilities like Customer Experience, Omnichannel Delivery, and Business Transformation. I excel in team leadership, creative and strategic problem-solving, client relationships, and simplifying complexity. I have a proven track record of developing strong bonds with my team, driving community engagement, and achieving high retention rates. With a passion for creative problem solving, I thrive in the white space, identifying opportunities and delivering accessible solutions. My client relationships are built on partnership and trust, which has led to repeated success and multiple growth opportunities. I possess a unique ability to balance the big picture with deep details to make clear connections that resonate with all levels of expertise. -
Director, Strategy And InsightsVml Jan 2020 - Aug 2021New York, New York, UsAs a Strategy Director, I drove understanding, opportunity identification, and innovative solution design for internal and external, executive-level customers (Fortune 500, healthcare, insurance). I plan, conduct, and analyze consumer research to uncover insights that guide business decisions, creative direction, and valuable experiences for audiences and brands. I lead new process development and training of critical work streams (Brand Strategy, Data + Personalization, and Segmentation), as Wunderman Thompson continues corporate consolidation and reorganization. -
Associate Director, Insights & InnovationVml Feb 2017 - Dec 2019New York, New York, UsLed consumer brand and engagement strategy for multi-billion dollar brands for major healthcare pharmaceutical companies. Member of strategy leadership team, mentoring and developing 7 direct reports (and 10-20 indirect) across multiple businesses. An early adopter and proponent of agency progressive processes/products that open new lines of revenue (1st to sell in proprietary research methodology to major clients — leading to approximately 1 million in additional revenue).Trusted adviser to senior leadership in managing the agency’s largest and longest standing account + critical new accounts.Engineer of departmental processes and points-of-view. -
Sr. Digital Strategist (Brand, Product, Experience)Dmi (Digital Management, Llc) Sep 2015 - Feb 2017Mclean, Va, UsWorking on end-to-end mobility solutions, I led digital strategy across multiple projects, clients, and sectors. • Led web content and UX strategy to increase membership, donations, and clarity for major youth development non- profit organization (W3 Award: 2016 Gold, General Website, Non-Profit).• Supported creative team and agile project manager in development of mobile app for national pet pharmacy.• Developed go-to-market strategy for global, top-level domain products across multiple cultures, languages, and positioning strategies.• Conducted workshops, interviews, and competitive audit to set brand campaign strategy for top-25 business school, working with senior university leadership and advisory boards.• Co-created web product roadmap and high-level user stories for global real estate client’s research portal. -
Senior Experience StrategistWunderman Thompson Jan 2015 - Aug 2015New York, Ny, UsAs a Senior Experience Strategist, I oversaw the day-to-day digital/engagement strategy for multiple large-scale accounts. I worked with a core team to uncover insights that drove meaningful connections with customers and prospects. I focused on the total customer experience through user experience research, customer journey mapping and persona development. On any given day I would be called upon to set a strategic vision and turn it into action.- Led digital and engagement strategy for multiple pharmaceutical and entertainment clients.- Piloted big data project for major cable network to understand impact of individualized communications and social media on viewership- Developed strategy for pneumonia vaccine campaign through social listening, persona development, and customer experience mapping, leading drug to exceed yearly forecast in first quarter. -
Experience StrategistWunderman Thompson Mar 2013 - Jan 2015New York, Ny, Us- Pioneered first brand-level social media initiative (including strategies for content creation, responses, and escalation) for major pharmaceutical corporation.- Supported qualitative and quantitative market research initiatives including concept, message, and usability testing for blockbuster sleep-aid product launch.- Received Q3 2014 Matt Reese Award for Excellence (employee of the quarter). -
Brand/Marketing/Content Strategist | Copywriter | Client Services | Operations ManagerVessence (Previously Belmont, Inc.) Jun 2011 - Mar 2013Alexandria, Va, Us- Organized and executed brand strategy meetings of senior client representatives, managed creative team’s development of print and digital marketing materials, and oversaw quality control.- Developed content strategy, key messages, and copy for membership materials for 480,000-member restaurant association and national organization of state health officials. - Crafted digital, social media, and traditional marketing plans for United States Army and leading defense contractor, including targeted messaging for exhibits at industry trade shows. -
Mba Candidate 2011The George Washington University Aug 2009 - Jun 2011Washington, D.C., UsEarned MBA with focus areas in Marketing and Decision Sciences (received department award for selection as top student in Decision Science discipline) -
Marketing Strategy And Operations InternAma-Dc Jul 2010 - Oct 2010Alexandria, Va, Us• Solicited by chapter president to conduct marketing audit. • Recommended new marketing strategy for implementation, which included social media efforts, business development promotions, and programming for targeted segments.• Collaborated with chapter leadership to create advisory board and speakers’ bureau. -
Roving Rooms ManagerHyatt Hotels Corporation Jan 2009 - Oct 2010Chicago, Il, Us• Performed tasks of principal manager, reservations manager, front office manager, and housekeeping manager for two properties. • Provided front desk service to undercover quality assurance agent and was awarded for providing one of top five front desk experiences among all Hyatt Hotels in United States. • Trained four managers and five front office employees on new property management and reservation system. -
ConsultantImperial Construction Services Co. Jul 2008 - Jan 2009• Created marketing strategy for construction and design firm to increase brand equity and professional image.• Eliminated over $1,000 per month in wasteful spending by analyzing financial accounts.• Developed and implemented financial and operational frameworks to improve revenue generation and retention.• Limited company liability through risk identification and mitigation strategies.• Increased operational efficiency and communication through centralized information-sharing system.
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Reservations ManangerHyatt Hotels Corporation Mar 2008 - Jul 2008Chicago, Il, Us• Managed team responsible for over 8,000 reservations per month for individual, corporate, and conference guests in an 888-room hotel, which produced over $1.6 million in revenue.• Audited and executed sales contracts to promote maximum revenue assurance.• Led weekly sales strategy meeting with senior management to forecast and analyze sales trends. -
Assistant Executive Housekeeping ManagerHyatt Hotels Corporation Jan 2007 - Mar 2008Chicago, Il, Us• Developed model to forecast demand, manage inventory, and optimize housekeeping supply orders.• Trained department managers and other administrative staff on new online procurement system. • Controlled purchasing activities and $300,000 annual purchasing budget to improve supply effectiveness.• Managed team of over 100 employees to provide high quality customer service to all hotel patrons.
Stephen Troncoso Skills
Stephen Troncoso Education Details
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The George Washington University School Of BusinessMarketing And Decision Science -
AudenciaCorporate Responsibility -
Fairleigh Dickinson UniversityHospitality Management -
Rutgers UniversityPre-Business Administration
Frequently Asked Questions about Stephen Troncoso
What company does Stephen Troncoso work for?
Stephen Troncoso works for Klick
What is Stephen Troncoso's role at the current company?
Stephen Troncoso's current role is SVP, Strategy | MBA @ Klick.
What is Stephen Troncoso's email address?
Stephen Troncoso's email address is st****@****man.com
What is Stephen Troncoso's direct phone number?
Stephen Troncoso's direct phone number is +124022*****
What schools did Stephen Troncoso attend?
Stephen Troncoso attended The George Washington University School Of Business, Audencia, Fairleigh Dickinson University, Rutgers University.
What are some of Stephen Troncoso's interests?
Stephen Troncoso has interest in Poverty Alleviation, Science And Technology, Education, Health.
What skills is Stephen Troncoso known for?
Stephen Troncoso has skills like Strategy, Marketing Strategy, Marketing, Social Media, Digital Marketing, Strategic Communications, Advertising, Brand Development, Marketing Communications, Creative Strategy, Copywriting, Social Media Marketing.
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