Gregory Sieck Email & Phone Number

Us

Overview:Drive innovation and grow brand value for technology startups, global advertising agencies, and corporations through creating and delivering brand strategies that achieve competitive differentiation and influence public perception. Clients include Dolby, IQVIA, Children’s Hospital Oakland, Cargill, Applied Materials, San Francisco Bay Area Rapid Transit (BART), SunPower, Ericsson, numerous technology startups. He also provides strategic planning support for various global advertising agencies. Highlights:  Dolby: Innovated strategy to develop products and brands in multiple consumer categories beyond the living room for Dolby. Impact: Transformed previously outdated brand and repositioned Dolby as a leader in new segments; Dolby continues to develop ingredient technology for a range of consumer devices and exhibitors.  ROKU: Developed strategy underpinned by insights that “ROKU makes watching TV more worthwhile” to transition ROKU from a device to video streaming service. Impact: ROKU became one of the market’s top streaming services (10X rate of OEM installs). Children’s Hospital Oakland: Orchestrated “100% Healthy Children” strategy and campaign for the hospital. Impact: Achieved $100M in new pledges of support and shifted organization’s perception of a small local hospital to having an impact regionally and worldwide. Applied Materials: Developed innovative brand architecture for Applied Materials. Impact: Increased market awareness of company beyond manufacturing of semiconductor equipment to includes its leadership in manufacturing display and solar cells. REGUS (global leader in shared workspaces): Developed “Work Without Boundaries” strategy to capitalize on emerging trends in entrepreneurism and flexible work. Impact: Turned around company from bankruptcy to recovery.

Lakewood, Colorado, Us

We provide beauty professionals with high-end, fully-equipped salon studios alongside the support and tools they need to launch their salon business in no time.We take pride in being the largest, fastest-growing salon studio business in the country. At our core, we believe in the beauty professional and have one goal in mind: To help set them up for success

San Rafael, California, Us

JUMBOshrimp provides clients with big agency resources and talent, but without the complex infrastructure and overhead. Our clients get vast expertise within a small agency environment. This structure enables us to be more flexible, nimble and cost-effective – scaling to our client’s evolving needs – while providing them with a breadth and depth of services typically reserved for much larger agencies.

San Francisco, California, Us

Overview:Brought visionary leadership, development of new business, and strong team building, training, and management skills to a global strategy consulting firm as well as leading-edge strategic management and marketing advice to its clients to transform their businesses. Clients included $60B global agribusiness conglomerate Cargill, Hewlett-Packard, and Electronic Arts.Highlights: HP: Designed hypotheses for ingredient brand strategy for company’s premium ink business. Impact: Captured significant gains in market share.  Cargill: Streamlined Cargill’s organization, created new cross-business unit and global go-to-market entities, and designed global master brand strategy. Impact: Provided foundation for Cargill to increase its brand equity by 10%.

Santa Clara, California, Us

Overview: Proved to be an influential, dynamic leader and driving force behind building memorable, distinctive brand programs for Intel, including its corporate brand. Developed global brand strategy, incremental branding programs for product improvements, new brands and markets for new technology products, and refinements for existing brands. Recommended long-term, brand objectives-based strategies centered on mobility, digital home, enterprise and communications for 2004-07 marketing programs. Directed a 25-member staff with matrix management of 30-head geo advertising groups.Highlights: Brand Launch: Led global launch of Intel Centrino Mobile Technology (chipset that ignited mobile computing). Impact: Captured 100% participation from top global OEMS, driving first year sales goal of 7 million units.  Partnerships: Partnered with carriers and equipment providers for Centrino Mobile Technology (including T-Mobile, DoCoMo, AT&T Wireless, and Linksys). Impact: Successfully accelerated Wi-Fi growth. Cost Reduction: Negotiated new global agency agreement based on incentive compensation. Impact: Generated multimillion-dollar cost reduction for Intel while increasing agency’s profit potential. Process Improvement: Revamped advertising development process including qualitative/quantitative copy testing and Geo input. Impact: Promoted and achieved continuous improvement trajectory and culture for global advertising. Brand Positioning & Pricing: Applied process to develop consumer insights and marketing strategy. Impact: Achieved new brand position and optimal pricing for new “system on a chip” brand marketing program in smart phones category. Roadmap Alignment: Aligned brand roadmaps with product development roadmaps. Impact: Synchronized long-term marketing programs with technology development; roadmap alignment concept was adopted for mainstream processor brands (Pentium, Celeron, Centrino).

New York, New York, Us

Overview: Full P&L responsibility for agency’s largest accounts. Presided over C-level and SVP client relationships and strategic marketing/communication planning, including development of materials (e.g., TV/radio commercials, advertisements (online, magazine, newspaper, outdoor) direct mail/direct response); websites; trade shows; POS materials; consumer/trade promotions, corporate identify/packaging programs; sports promotions). Supervised 50+ employees in account management group and 100+ indirect reports in creative, media, and production groups.Highlights: AT&T Wireless ($300M Account): Developed and launched first national wireless phone plan (AT&T Digital One Rate) including retail advertising, direct mail, and online campaigns. Impact: Doubled subscriber growth. Introduced retail newspaper production system to advertising various offers in all of the country’s submarkets. Impact: Created huge competitive advantage for AT&T and drove $5M in incremental for FCB. Avaya Communications - $100M Account): Won $100M fully integrated global B2B assignment from Lucent Technologies for $7B successful IPO spin-off of Avaya. Impact: Negotiated contract generating $9M in annual revenue and $1M in incentive-based compensation. Created brand strategy, corporate ID program, website architecture and design, direct mail programs and global off-line/on-line advertising programs for North and South America, Europe and Asia in 4 months. Managed 50+ person global account team. Taco Bell Restaurants ($225M Account): Delivered $20M in annual revenue and incentive-based compensation upon negotiating Taco Bell Contract. Impact: Instrumental in reversing 4-year negative traffic account trend by evolving brand strategy and “Think Outside the Bun” campaign in collaboration with Taco Bell CEO and CMO and Chairman of Tricon (Taco Bell’s parent company).

New York, Ny, Us

Ba, Journalism

Certificates: 1. Risk Oversight And Management, 2. Strategy And Long-Term Value Creation