Lauren Strong Email & Phone Number

Sandy, US

• Implemented multi-channel retail marketing plan with the sustainable adoption of a B2B website and retailer Facebook group contributing to 34% sales growth.
• Spearheaded a rebranding initiative, leading 2 agencies and a cross-functional team of 10 to successfully launch a D2C website redesign, social media campaign and packaging restructure.
• Crafted strategy for international market expansion, including executing trade show participation, resulting in 2 new distribution partners.
• Led 20-30 annual product launches and managed the launch calendar, digital asset creation, and go-to-market strategy.
• Designed and executed the company’s first brick-and-mortar D2C retail store- 1100 sqft.

• Planned and executed 3 international and 2 US trade shows annually to facilitate revenue, market expansion and brand awareness.
• Created omni-channel marketing initiatives for 1000+ specialty retailers and 30+ international distributors.
• Led branded in-store fixture program for 2 national retail chains with fixtures set in 200+ store locations.
• Managed showroom, collaborating with cross-functional teams to develop and implement a process for 3-4 market weeks annually.

• Oversaw 8 annual grassroots consumer events and 2 annual charity events nationwide.
• Developed product training documentation for in-store employees at a national chain that was utilized in 300+ store locations.
• Developed a unified brand strategy to grow followers on Facebook, Instagram and Pinterest.
• Managed relationship with public relations agency, a quarterly celebrity gifting program and annual press event.

• Trained and managed a team of 5 marketing freelancers and interns.
• Managed 3 freelance copywriters, 2 translation agencies and created branded content for select web, catalog and collateral material.
• Facilitated 10+ consumer shows, retail events and charity events annually.

Brighton, East Sussex, GB

Masters Of Science, International Management

Bachelor Of Arts, Communications And Sociology