Andrew Strother Email & Phone Number

Operated the day-to-day functions of a commercial and editorial photography business. Supplied various clients with with industry-leading photographic services, including the New York Times, the Houston Chronicle, USA Today Sports, TBS, the Houston Astros, the Houston Rockets, and many more. Planned, executed, and delivered creative and impactful marketing photo shoots for high-level professionals in the Greater Houston area, ensuring client needs were met and expectations were exceeded at all levels.

Houston, Texas, Us

Supported the development and execution of a top-to-bottom eCommerce website re-platform and redesign focused on decreasing customer friction to purchase and improve marketing effectiveness. Managed internal team and external vendors to consistently improve the end-user experience and implemented ongoing improvements to eCommerce analytics and KPI tracking and reporting.

I created, managed, recorded, hosted, and produced, one of the premiere weekly industry podcasts covering tabletop gaming nerd-adjacent entertainment. I interviewed a wide range of guests; from independent creatives to Broadway and Hollywood stars. In this role, I organized and executed charity events raising tens of thousands of dollars for causes like Together Rising and Jasper’s Game Day. I partnered with major brands for targeted content promotion and marketing campaigns.

City Of Industry, California, Us

Directed the development and growth of the marketing department at PBSCO. Managed multiple vendors to optimize full-funnel campaigns and acquire qualified leads for the outside sales team. Strategized the development of seasonal sales campaigns, social media advertising, and customer communications.

San Francisco, Ca, Us

Oversaw multiple go-to-market campaigns and strategies for Fandom’s flagship SaaS platform D&D Beyond, servicing over 10M users, by developing overarching strategies and then coordinating across departments to ensure timely and effective implementation. Developed, coordinated, and executed the marketing campaign for the launch of Tales of Xadia: The Dragon Prince Roleplaying Game, the official licensed roleplaying game for Netflix's The Dragon Prince animated series.

Brooklyn, New York, Us

Created and administered full-funnel marketing strategies for a multi-million dollar toy brand in the tabletop gaming space including PPC campaigns, crowdfunding campaigns, and extensive influencer marketing. Drastically increased the email marketing list by 140% by instituting robust email capture incentives; reduced list churn by 72% through increased engagement and personalized, automated messaging flows which generated over seven figures in revenue over 12 months accounting for over 25% of yearly e-commerce revenue in 2021.

Farmers Branch, Texas, Us

Collaborated with founder and owner Dan Bilzerian to develop and launch IGNITE, a CBD and cannabis lifestyle brand. Partnered with the founder and external vendors to develop brand aesthetics, positioning, and brand values before spearheading the top-to-bottom build out of the company's eCommerce presence ahead of company launch. Collaborated with the internal team for international expansion of the D2C business by preparing and launching IGNITE presences in the UK, Australia, Mexico, and South Africa.

Covered industry news, conducted product reviews, and wrote opinion and editorial pieces for one of the leading photo industry websites, fstoppers.com

Houston, Texas, Us

Facilitated the modernization of the ExactMats eCommerce presence by overseeing the development and implementation of a brand new website and D2C/B2B purchasing platform. Collaborated with ownership and key stakeholders to to develop and launch ExactMade, a first-of-its-kind custom fit home surface protection solution.

Katy, Texas, Us

Coordinated the marketing, PR, and outreach efforts for a multi-site church with over 3,000 members. Managed the development and production of photo, video, print, and digital assets for promotion of community events, conferences, and sports leagues in the Katy and Greater Houston area. Led marketing efforts for fundraising and annual giving campaigns to achieve the financial goals set forward by leadership.

Katy, Texas, Us

Produced a wide range of visual and creative assets for promotion of community events and church outreach initiatives.

New York, Ny, Us

Provided same-day photo coverage of major sporting events throughout the greater-Houston area. Including NBA, MLB, MLS, NFL, NCAA, UFC, and more. Photographed live events; edited, captioned, and transmitted images for immediate usage and wire distribution.

Houston, Texas, Us

Responsible for covering daily photo assignments for print and web for one of the largest daily news publications in the country. Photographed breaking news events, feature stories, portraits, and more, with precise captions and editing for on-site transmission and publication.

Cupertino, California, Us

Provided support to customers seeking product advice and purchase assistance. Operated as a member of the store Visuals team responsible for the prep and execution of in-store promotion of major product launches. Supported the release and retail launch of the iPhone 3G and iPhone 3GS.