As an Executive GTM Consultant, I leverage years of start-up and enterprise GTM experience. My role involves market segmentation and vertical targeting, with a primary focus on engaging target markets currently for three different companies at various stages of their existence. I also take charge of product positioning, messaging by leveraging the appropriate sales tools to extract sales data in real time and adjust campaigns as needed. As a senior professional I am involved not only in the leadership of these GTM strategies but also act as an individual contributor as well.

As interim Sr. VP of Sales, I leverage extensive market intelligence to create and implement dynamic go-to-market (GTM) strategies for multiple cloud optimization technologies, including SaaS-Ops. I define market segmentation and target verticals, specifically targeting ISVs and enterprise clients, and oversee product positioning and messaging for full product set.  Defined and implemented the sales learning curve to facilitate sales force learning of client product acquisition and usage prior to product launch.  Analyzed current market trends to generate resources that increase revenues and profitability in collaboration with direct sales representatives.

During my tenure as SVP, I embarked on an incredible journey, transforming the Ascendon Sales organization from a blank canvas with zero revenue into a thriving $60M in ARR. I was tasked with both executive leadership and individual revenue contribution. A key accomplishment was achieving consistent and repeatable growth with an annual growth rate of 30% Y-O-Y for the last five years. Year after year achieving key KPI's both individually and organizationally within CSG. I successfully met and exceeded annual sales goals, earning accolades such as internal awards, membership in the high value club and participating in the prestigious President's Club. These recognitions underscore my unwavering commitment to excellence and my ability to deliver outstanding results. Increased market penetration 30% year-over-year for the last 5 years as SVP. Successfully achieved annual sales goals for 13 years; received multiple internal awards; member of the High Value Club and the President’s Club.  Maintained 35% gross margin on Ascendon (SaaS platform) deals within CSG. Expanded Customer Lifetime Value (CLV) by $3-5M over a three-year period for existing legacy customers. Grew revenue from zero in year one to $60M+ over 13 years.

As Sr. VP of Media and SaaS for Content Direct a wholly owned subsidiary of CSG, I assumed ownership for the entire sales effort of a new strategic SaaS-based, monetization/commerce product line, and developed the sales go-to-market (GTM) process, driving sales through individual contributions and leadership.  Collaborated closely with existing management to identify early market adopters and developed a tactical GTM strategy.  Achieved remarkable revenue growth, increasing revenue by 200% percent year-over-year (YOY) during the first three years of product launch; maintained a subsequent 20% YOY growth. Developed comprehensive pursuit and account plans for both prospects and the existing customer base.