I am responsible for coordinating projects and digital products that have the goal to drive successful digital experiences for customers, ensuring that each touchpoint of the customer journey is effective, engaging and consistent with the company's omnichannel strategy and service vision. Some of the activities I have overseen so far include: - Strategic view, design and execution of the post-purchase coffee experience for the main product launch of 2022, with the support of new technological solutions- Analysis and design of the customer journey, where we identified frictions and pain points, which was the first milestone for the definition of new upcoming features and services aimed at greatly improving the overall brand omnichannel experience and touchpoint strategy- Definition of the roadmap, evolution and features of the brand’s flagship mobile app, with the focus of transforming it into a meaningful brand experience touchpoint- The integration of Coffee Lounge into the brand app, which involved the improvement of an existing IoT infrastructure as well as the re-architecture of the app from the ground up- Managing the relationship with De’Longhi’s 60+ subsidiaries for activities like content localization, periodic rollouts and new product launches

Planning, managing, reporting and delivery of digital projects and products with multiple global stakeholders using Agile frameworks. Experienced in defining roadmap for digital products, managing backlog, transforming clients requests into tech requirements, reporting project progress, assessing technical documentation, direct client management for projects worth between 100k and 1M.I often acted as an Account Manager, being responsible for the project economics especially on long-term projects.At ease in work collaboratively with cross-functional teams of strategists, art directors, designers and developers as well as external contractors or firms, by coordinating effort and time while guaranteeing overall quality and details excellence.Responsible for ~1M/year while achieving requested marginality, project scope and agreed KPIs;Experienced with design systems, pattern library, web accessibility and user first interfaces.Proud fan of JiraClients I worked with:Lavazza, Molteni, TIM, Saipem, Whirlpool corp, Cameo

Project management in the creation and rollout of a multi-country website (42 countries) for an international client.-Web editing (AEM6, Drupal8)-Team management-GANTT review-Reporting and monitoring-Translation management-UAT supervisioning