I am an industry leader with 20 years’ experience across the UK and Australia.During that period; which includes stints at Dentsu Aegis, Group M and Omnicom, I have worked on some of the biggest and most exciting brands in the world including McDonald’s, Unilever, Kellogg’s, PepsiCo, Google, VW, GSK, DHL, ANZ, HSBC and Village Roadshow.Over my career, I have worked in business management, digital, trading and finally exec level at leading global media agencies giving me a full spectrum perspective of the industry.I am a specialist at transforming digital offerings and cultures, accelerating client’s digital capabilities, thought leadership and industry best practice.My role as Chairman of the MFA interactive committee has seen me spearhead the MFA Digital Foundation exam. This exam has been taken by over 1000 people within Australia’s leading media agencies and is helping to create a greater, and more consistent, level of digital knowledge within the sector.I also co-created the Australian Digital Advertising Practices working with the IAB and AANA, in combination with the MFA. These practices are designed to inform and educate all areas of the digital ecosystem on key issues like viewability, brand safety and ad fraud and was published and launched at the Ad Week conference in 2018. Most recently I was a contributing author in the latest Karen Nelson-Field book “The Attention Economy and How Media Works”Currently I work at PHD Australia as Chief Operating Officer where I oversee the agency as a whole and am responsible for client relationships, financial results, quality, HR, and long-term agency strategy across PHD’s Australian offices in Melbourne anSydney.A passionate advocate for the industry and an agent for positive change in a continually transforming and ever complex landscape.