Stuart Banks Email and Phone Number
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Highly driven C-level manager in the online sector who is motivated by driving business growth through customer-focus and pushing boundaries. Outstanding track record of growing revenues and exceeding targets whilst building up and developing high-performing teams. Able to turn strategic vision into highly profitable operational successes through hard work and clear direction.Having specialised for 15yrs in the fast-moving & dynamic online gaming sector, I have a developed a breadth of expertise across Business Management, Product Management, Operations, CRM, Acquisition and Leadership. I have held Head of Department P&L roles at two of online gaming’s market leaders and built a B2B platform business from the ground up, which is now winning integration opportunities with the biggest operators in gambling and is on an extremely exciting growth trajectory.Key Strengths:General Management – Highly skilled in the key disciplines of running B2C and B2B businesses: Leadership, business development, retention and acquisition marketing, customer lifecycles, commercial analysis, budget management and product development. Product Management – Expert in defining and managing complex product roadmaps across desktop & mobile. Marketing Management - Deep knowledge of retention marketing and all aspects of CRM and lifecycle management. Actively involved in the creation of multiple TV brand campaigns with seven figure budgets.Business Development – Skilled in B2B relationship management, contractual negotiations and the identification, analysis and review of growth opportunities.
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Managing Director, Global PartnershipsLight & Wonder - IgamingUnited Kingdom -
CeoPlayzido Mar 2017 - PresentLondon, England, GbDeveloped and launched Playzido, a B2B games platform business, from a piece of paper to a global gaming business, now working with many of the biggest companies in the gambling sector.Playzido was acquired by Light & Wonder in April 2022 and we are now incredibly proud to be the platform powering Light & Wonder Spark. Playzido is a fast-paced tech company with a deep understanding of the market and the opportunities to advance the industry.With teams in UK, Portugal, Greece and India, and alongside our new parent company, Light & Wonder, we are just beginning to unsurface how exciting this business can be. -
DirectorBgo Entertainment Apr 2015 - Oct 2016Reporting into the CEO (and subsequently directly to the owners), with responsibility for day-to-day running of the business across 7 key areas: Product Development, Retention Marketing, Product Management, Insight, VIP, Customer Services & Design.• Responsibility for all product verticals: Casino, Games, Vegas, Live Casino and Bingo.• Ownership of the end-to-end customer proposition; from reward and loyalty to product, service and communications. • Extensive hiring to build a high-performing team structure that could deliver great customer experiences, targeted & relevant marketing, manage risk and provide a platform for future growth. • Introduced algorithm-based value, life-stage & risk segmentation across all promotions and CRM. • Launched product and CRM in 7 new territories as we expanded the brand Internationally.• Redeveloped CRM strategy, introducing a series of new channels (outbound, pre-recorded calls, DM, push & inbox).• Management of a multi-million pound budget across bonusing, CRM systems and other B2B partners.• Built out and executed on mobile-first product roadmaps. Mobile came to be in excess of 70% of the business revenues, considerably out-performing the gaming market.• Played key role in the large-scale technical migration from bgo’s proprietary technology onto Playtech’s platform. • Commercial management of 3rd party relationships, including negotiations.
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Head Of Egaming P&Ls (Bingo & Native Casinos)Paddypower Sep 2013 - Apr 2015Dublin, IeKey member of the online Senior Management team with P&L responsibility for Paddy Power Bingo and more recently Paddy’s award-winning Mobile Native Casinos; Roller & Vegas. * Responsibility for managing the profitability of three award-winning businesses.* Formulation of commercial & product strategies in order to drive optimal revenue growth. * Financial budgetary ownership, including forecasting and ongoing management of controlled costs. * Acquisition-focused business model with seven figure annual TV & Radio brand investment.* Delivered new HTML5 mobile Bingo product and new IOS & Android Apps for both mobile & tablet driving exceptional growth in mobile.* Assumed responsibility for the Roller & Vegas P&Ls in Q4 14, eGaming’s first fully native real-money Casino products. -
Head Of Egaming P&Ls (Arcade, Vegas & Instant Games)Betfair Feb 2013 - Jul 2013London, England, GbFull responsibility for the P&L management of Betfair’s Games products (Arcade, Vegas Slots & Instant Games). Reporting into the Director of Gaming and with line management responsibility for 7 employees, Accountable for the marketing, product development, commercial management, budget spend, operations and ultimate profitability of the products.• Successfully launched third Casino product, Vegas Slots to our customer base. • Launched Arcade on mobile with HTML5 site/games and Native IOS App. • Responsibility for over-seeing portion of M&A customer migration. -
Head Of Games ProductBetfair Nov 2012 - Jan 2013London, England, GbReturn from secondment - see below -
Head Of Casino P&L (Secondment)Betfair Mar 2012 - Oct 2012London, England, GbAt the request of the Chief Commercial Officer I went on an eight month secondment to head up Casino Commercial with the objective of turning around poor short-term performance and re-establishing a high performing Casino marketing team following a series of managerial departures.• Made wholesale changes to promotional/marketing strategy.• Highly successful in terms of turning around the performance of the product, we achieved record ever month revenue for any gaming product in the history of Betfair during my tenure. • Scaled team successfully to reflect the ambitions and forecasts of the product. • Oversaw delivery of million £ multi-channel campaign, spear-headed by TV. -
Head Of Games ProductBetfair Sep 2011 - Feb 2012London, England, GbA Head of Department role with responsibility for the product development of Betfair's gaming products (Casino, Arcade, Exchange Games, Bingo, Instant Games & Vegas Slots). Reporting into the Director of Gaming and with four Product Manager reports (supplemented by in-directs), my key role was to prioritise and execute on a pan-product roadmap in order to maximise the commercial profitability of Betfair’s Gaming business, optimise product output and define channel and integration strategies.• Under my stewardship, my team delivered a host of key revenue-driving projects and integrations in addition to BAU releases including: Bingo, Vegas Slots, new segmented Casino website & Mobile Casino (HTML5 and Native). • Extensive work on the engagement model between suppliers, product and technical teams to maximise output and identify/address blockers. Product output increased by 50% through my tenure. • Identified and commercially led tactical opportunity with WMS which led to UK exclusivity and competitive advantage. • Key role in driving through a mobile-led strategy that was highlighted by Betfair having the first multi-game Casino app within the App store. -
Manager - Arcade And New GamesBetfair Dec 2009 - Sep 2011London, England, GbReporting into the Head of Games with two direct reports, I was responsible for the Product management of Betfair’s Arcade product (core product) as well as Instant Games and our Multiplayer platform (non-core products). We achieved 27% growth in the Arcade in my first full year managing the product, leading it to be the fastest growing core product in Betfair in FY11.• Grew content portfolio from 50 to 150 games in under 2 years.• Dramatically grew International business. • Proudly led the launch of Backgammon on Betfair in 2011. • Definition and delivery of innovative in-product marketing tools, including the first ever Achievements mechanic in fixed odds gaming. -
Arcade Commercial ManagerBetfair Jun 2008 - Dec 2009London, England, GbReporting into the Head of Arcade and Exchange Games (P&L) with one direct report I was bought in to commercially take the product to market and subsequently manage all of the marketing and operations. Arcade has been a great success story in the Betfair portfolio and beat it’s forecast by over 4 times in the first year. I was awarded the highest personal rating achievable at Betfair during this tenure. -
Website Manager - Betfair PokerBetfair Mar 2007 - Jun 2008London, England, Gb -
Poker Marketing ExecBetfair Apr 2005 - Mar 2007London, England, Gb
Stuart Banks Skills
Stuart Banks Education Details
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Cardiff University / Prifysgol CaerdyddGeneral -
Brentwood School
Frequently Asked Questions about Stuart Banks
What company does Stuart Banks work for?
Stuart Banks works for Light & Wonder - Igaming
What is Stuart Banks's role at the current company?
Stuart Banks's current role is Managing Director, Global Partnerships.
What is Stuart Banks's email address?
Stuart Banks's email address is st****@****air.com
What is Stuart Banks's direct phone number?
Stuart Banks's direct phone number is +44 870 333*****
What schools did Stuart Banks attend?
Stuart Banks attended Cardiff University / Prifysgol Caerdydd, Brentwood School.
What skills is Stuart Banks known for?
Stuart Banks has skills like Online Gaming, Online Gambling, E Commerce, Video Games, Poker, Gaming Industry, Casino, Gambling, Crm, Product Management, Online Advertising, Online Marketing.
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