Stuart Bluck Email & Phone Number

Thame, GB

GB

London, England, GB

• Created the Research & Insights strategy from inception through to delivery as the first person in role for one of the most high profile startups in the UK
• Conducted strategic research to define what will drive consideration for the brand - and the category; now underpins brand architecture and business strategy
• Established a market segmentation model that underpinned the marketing plan within 4 weeks of delivery - drives comms, frameworks, messaging and all offline media buying
• Instigated strategic frameworks for brand, comms, CX & partnership measurement
• Developed tracking programmes to evaluate both ATL activity and an extensive partnership portfolio (inc. England Cricket, Premier League Football)
• Benchmarked the end to end experience for cinch and competitors to identify where the experience fell short; outputs drives roadmaps for CRM, Operations and Product

Houghton Regis, Dunstable, GB

• Headed up the insight function for Premier Inn, responsible for delivery of guest research and analytics; customer experience measurement; market and competitor intelligence and guest reporting for 800 hotels and 400.
• Promoted after less than 12 months in the organisation to work directly for the MD of Premier Inn
• Wrote the customer experience (CX) strategy for Whitbread through extensive stakeholder and industry engagement; led to exec approval to implement new multi faceted solution across all brands and markets
• Built market segmentations of guest profiles to drive core brand and proposition strategies (UK) that supported a new creative direction and underpinned by new brand measurement programme
• Owned the delivery of core guest metrics on the balanced scorecard for the business to set metrics and targets, measure performance and oversee impact of incentive payments
• Ran a centre of excellence for the evaluation of trials and new product development and propositions embedding new techniques and driving cost efficiencies through introducing new techniques and concept testing

Manchester, Greater Manchester, GB

• Responsibility for the research roadmap, accountable for thought leadership and insight delivery across corporate strategy, sales, brand/ marcomms, employee research and proposition development – including:
• Supported development of a new brand strategy and a change in creative direction for ATL & BTL consumer advertising through traditional and digital media
• Identified significant audience growth opportunities – using a market-wide consumer segmentation
• Identified the key pillars for a new digital proposition supporting a key strategic priority to position Auto Trader as ‘the number one new car destination for consumers
• Instigated a csat programme to measure customer value perceptions of the Auto Trader brand
• Created annual industry benchmarks – produced the Auto Trader Digital Excellence Index, a cross-sector research audit of 40,000 reviews across 150 websites

Manchester, Greater Manchester, GB

• Responsible for B2B and B2C research across Auto Trader's online and mobile channels fto ensure new product development programmes meet user requirements as well as supporting the development of strategies that deliver.
• Provide insight & analysis to strengthen commercial propositions to variety of advertisers (classified and & display) through utilising primary and secondary research and analysis of internal customer data
• Manage the relationships with several research agencies for panels, surveys and ad hoc research projects as well as running an in house consumer panel
• Instigated numerous new pieces of research to understand consumer confidence and car purchase behaviour which have then been embedded into internal product and sales teams and also into marketing and PR strategies

Manchester, Greater Manchester, GB

• Created and rolled out monthly advertising performance reports for 10,000 trade customers allowing them to understand the response delivered by their advertising and benchmark these against their local regional.
• Conducted a project to build one clear definition of value for the business which was rolled out company-wide and underpinned all relevant sales communications and training as well as relevant dealer communications
• Identified a need in the organisation for one sales facing communications channel to deliver key information so developed an internal brand providing key stats on Auto Trader, the Industry and Key Competitors through a.
• Regularly presented at sales conferences to sales teams of over 100 people, internal senior stakeholders and direct to customers (both media agencies and to dealer groups)

Manchester, Greater Manchester, GB

• Provided insight from a variety of data sources (Comscore, hitwise, Hitbox, Neilsen, TGI) and secondary research (Mintel) to support revenue opportunities for a variety of sales teams
• Taught myself web analytics, reporting for all areas of the business, running training courses and then working with an external consultant to migrate over to a new supplier
• Ran online surveys (inc. consumer panel mgt) - writing surveys, analysing findings and presenting back into the business

Manchester, Greater Manchester, GB

• Seconded into a brand new role at head office reporting into the national sales director for six months which then became a permanent position analysing finance and insurance markets, identifying sales leads and.
• Built a database to track advertising across the Finance and Insurance Industry and to benchmark this against Auto Trader Clients. From this, initiated monthly and quarterly reports to detail Auto Trader performance.
• This was replicated to look at the spend patterns of the Major Car Manufacturers, the breakdown industry and the largest dealer groups to identify advertising spend and identify relevant targets

Mini Mba, Marketing

Bachelor'S Degree, Business Administration And Management, General

Mrs Advanced Certificate In Market & Social Research Practice.