Vice President - General Manager
CurrentStarboard Cruise Services is a global retail company operating high-end retail stores on major cruise lines. Starboard is an LVMH company. As Vice President - General Manager, I lead the retail strategy for key Cruise Line accounts inclusive of retail & project strategy and contract negotiations. I am responsible for the overall achievement of sales targets of the onboard stores by leading strategy development activities and ensuring operational implementation through performance excellence. I hold full P&L accountability across 25 diverse product categories, and lead a large team comprised of multiple District Managers, Account Merchant, Account Marketer, and a Human Resources manager with dotted-line responsibility. In addition to the home office support my team includes shipboard retail teams of 50+ retail leaders & a 500+ sales team. We work closely with our merchandise buyers to optimize retail assortments specific by cruise line to deliver a customer centric / itinerary product offering. Operating as the primary point of contact for the cruise brands by liaising closely with cruise line executives leading the relationship with responsibility to deliver results while remaining focused on new business development opportunities. Furthermore, responsibility for ensuring business strategy, annual revenue commitments and plans to achieve these as committed.