Over the last 20 years, I have worked with more than 100 companies helping them build sustainable marketing strategies. I have worked with agencies and I have helped build agencies.I have been directly hands on with running the day-to-day as well as building and leading marketing teams.I have performed the following skills as it relates to marketing:Website Development, SEO, Google Ads, Facebook Ads, TikTok Ads, Social Media Management, Email Marketing, Direct Mail, Data Analytics, Affiliate Marketing, Marketing Automation, Conversion Rate Optimization, Copywriting, Brand StrategyNotable Highlights:• Client A: 239% increase in revenue from email marketing revenue after taking over a client’s email marketing – 529% increase YoY• Client B: 424% increase in revenue from Meta Ads YoY for an ecom brand and a 43% increase in total revenue YoY• Client C: 55% increase in revenue from Meta for a Home Goods brand YoY• Client D: I was able to decrease the CPA from $268 down to $65 in one month

● Lead and manage a team of 12 digital marketing experts in my department● Help drive short and long-term vision, strategy, goal setting and execution for each client. This includes Advertising, Email Marketing, Social Media Marketing, SEO, and Website Management● Work with and lead cross-departmental teams for special projects● Project manager for a dozen new client website builds● Assess client budgets and plans for digital ads and email marketing to ensure we were reaching financial goals● Work closely with the finance and operations teams to develop plans and forecasts along with supporting budgets● Work with merchandisers to match the digital strategy with the product strategy● Provide insights to the executive team about the client digital plans● Develop SOPs for my department that allowed my team to be more efficient.● Managed over $1M in advertising budget Notable Highlights:● In my first year, I added $200k in new revenue and decreased extraneous costs by $35k.● Doubled the number of clients from 2021 to 2022● Increased the revenue of several major clients by 15%-56% YoY● Client A: I was able to decrease the CPA from $268 down to $65● Client B: I was able to decrease the CPA from $240 down to $45● In 2021, generated over $12M in revenue solely from email marketing efforts

● Worked with cancer clinics to develop a holistic digital marketing approach● Optimized ad budgets for Google and Facebook Ads, utilizing strong analytical and strategic thinking skills to optimize ad campaigns for maximum ROI.● Coached clients on effective sales and marketing strategies, resulting in increased revenue.● Created a Data Studio dashboard for various analytics tracking.● Developed and implemented a successful social media content strategy.

I started Harvest Hills Candle Co. because I wanted to share the joy I find in scented candles. Over time, I perfected my formula for a candle that would not only smell good in the container but would also fill the room once it is lit.I managed all aspects of this business: operations, manufacturing, customer and vendor relations, quality control, training, and marketing.I successfully grew my sales each year by introducing new products, marketing online and at events, and adding new markets such as wholesale.I decided to take a step back from this business so that I could take the knowledge and skills I learned from my own businesses and apply it to other opportunities.

• Lead, coach, and develop team members• Train new employees and re-certify experienced employees• Maintain Operational Excellence• Perform Daily Quality Assessments• Execute skill evaluations for all positions and provide feedback• I was part of a team of Grand Opening Trainers that trained employees are new stores• I developed a system for my store to help reduce food costs and waste. The first week, this system helped save about $3,000 and on average $1,000 each week after that.

I instructed the following classes- Computer Design Basics- Computer Design Tech I- Graphic Design II designed and developed curriculum for this course:- Web Design Certificate Program

My responsibilities were to analyze client websites and offer suggestions on how to improve their search visibility. Over my 4-month internship, I helped land more than 30 clients on the first page of Google.