Acquired by Intact Financial Corporation:- Led the general development of Analytics at On Side on Contract, during Acquisition by IFC- I proposed a comprehensive array of solutions to the CEO, COO, CFO and others in Senior Leadership: for increasing output sustainably, while optimizing Profit and other Job Outcomes, to maximally expand the business at On Side- Introduced Economic Strategy for meeting Business Goals and Objectives including pathways for Maximizing Economic Efficiency and Profitable Growth- Conducted high-level analysis of variations in Job Output (after incl. Base, Trend component, Seasonal adjustments) for all Branches across Canada; Detailed Historical Job Profitability Analysis; Revenue Profiling and Segmentation; and Financial Analysis with IFRS Accounting adjustments.Designed Analytical Strategy to include:- Improvement in Machine Learning Infrastructure; incorporating DevOps Frameworks with a Systems Thinking Approach; with longer-term Project Management, and Agile Methodology- Introduced Design for Critical Pathway Analysis of all Jobs across the Business, from Claim Start to Job Fulfilment- Applied Game Theory and Bayesian Analysis to design of Strategic Competitor AnalysisStatistical Model Building:- Designed suite of Models for Batch-Scoring and Real-time Scenario Planning- Built preliminary data model to statistically model the future financial cash-flow estimates of increasing Branch Footprint, with Monte-Carlo Analysis of joint distribution of Risks, across Canada.

Data Science Team

Advanced BASEL II Compliance - New Data Warehouse Build for all base systems and scorecard, PD & LGD modelling- APRA Reporting- Credit Systems Validation & Monitoring

- Ground-up build of dashboards to report on B2B loyalty cards effectiveness- RFM segmentation for retail client- Analytical management of direct marketing to credit unions

I innovatively introduced robust and comprehensive marketing effectiveness analysis, revolutionary campaign design techniques to optimise campaign selections from past campaign knowledge using VBA, and a range of new compliance and new data-targetting efficiency processes. Despite great reviews of my approach and enthusiasm by a range of my key internal clients. I left Sensis for further study, seeking in new course to find an emerging industry or cutting-edge consultancy. I received high, public praise from the DM and eDM Marketing Manager for my establishing work to operationalise a complete marketing effectiveness framework and analytical methodology.

Small Business Analytics Manager in the Customer Analytics and Modelling Department (CAM Team):- I produced an information bank of data that summarised every small business holder's total assets and liabilities with CBA, across personal and business products, and across time- I was heavily involved in conceptualising the affluence and behavioural segmentation strategy

Design, Analyzing and Implementing Product Bundling/Mix StrategyScoping elasticity modeling for Price Optimisation and front-end system designRe-designed campaign brief documentation for better campaign trackingCreated Wealth KPI forecasting from acquisition using trend analysisCoordinated web channel tracking for COS launchPRE '09 - UK

Built database of ING's total global, media spend - direct relationship management and data gathering across entire, global business Built simulator report of legacy notifications for the charity, RNID - involved progress updates and presentation of the final systemUsed Eviews econometric software to produce time-series, market-mix models of Wilkinson Sword sales by productConducted promotional analysis and a review for Burtons biscuits

Managed two data analystsProject schedulingDatabase clean and retention/win-back strategy for digital TV client:Developed scope and concept of requirements with analyst, and supported their role in SQL queryingHistorical analysis of various churn types profiling on subscription typesAssisted with analytical plan for Save the Children's donation strategyCreated market audit as part of data audit proposal to Lexus CorporateManaged campaign reporting for Virgin Atlantic account:Used Alterian to source campaign and response dataCreated statistical dashboard, and demographic/transactional profilingProactive involvement in campaign planning meetings with Virgin Atlantic

Assisted implementation of cross-media and multi-client direct-response system in conjunction with Central Office of Information (COI) Produced econometric model for Virgin Media advertising since launch, on calls and web visits. This was used to optimize multi-media planning Developed team's first cross-channel, regression model to determine inter-relational effects of multiple advertising drivers. Applied response model to scenario planning tool to aid media strategyBuilt database for Warner Bros. and used to plan advertising budget or predict sales with budget constraintCreated Home Office crime cluster segmentation model with SPSSProfiled Visit London's registered online customer base with SPSSProduced standardised mosaic profiling report for use across all clients

ResponsibilitiesI was hired into this role as Portfolio Analyst to support the credit card portfolio across the customer lifecycle, and the finance team. Due to growth in the team my manager eventually promoted me to Manager Portfolio Analysis. This involved relationship management responsibilities across the credit card marketing department. My key responsibilities are demonstrated by the following achievements:AchievementsReceived departmental award for constructing X-SeII Decision Tree Modeling (CHAID algorithm) using SAS e-Miner to increase efficiency in X-Sell Management's new inbound card reissue systemIn order to construct quarterly PTB score upload into Credit Cards frontend "Vision" system, I gained project experience by co-ordinating improvement of data infrastructure with numerous relationships and teamsAlso received award for implementing statistical forecasting of post 6 month risk-adjusted revenue (RAR) for Credit Cards Reactive Priority Retention (PR) system. This allowed us to optimise retention offers across different segments based on projected future earningsProduced automated reporting using macro operated Excel pivot reportsDeveloped product profiles for focusing on higher response areasTested new campaigns to deepen relationships with inactive customersPresented analysis to the PL management team (10-12 people) at an "off-site" workshop. I demonstrated reporting on branch performance against profiled opportunity, risk-weighted with credit behaviour scores

Worked within a special analysis team as part of major bank initiative called Restoring Customer Faith. Involved working with regional managers at pilot branches to identify high opportunity, customer marketing listsIncrease profit by improving DM cross-sell of banking products across internal ANZ customer base. Involved corresponding with consumer product managers and marketers across bank, and dealing with mailing agencies to contact customers