Head Of Local Marketing
CurrentResponsible for a team that primarily helps national retail brands to localise their marketing, helping them to overcome all the different quirks and stressors at store level and ultimately, drive top line sales.
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@linney.com
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Stuart Cox is listed as Head of Local Marketing at Linney, a with 459 employees, based in United Kingdom. AeroLeads shows a work email signal at linney.com and a matched LinkedIn profile for Stuart Cox.
Stuart Cox previously worked as Field Marketing Manager UK & ROI at Linney and Marketing Consultant at Linney. Stuart Cox holds High School, Gcse, 8 X Gcse'S C And Above from Marple Hall High School.
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With over 30 years experience within marketing, retail operations and consumer insights, I have a proven track record of helping national retail brands, with stores in a retail environment, to drive top line sales. I do this by combining consumer and industry insight with local intelligence to identify opportunities and inform recommendations. This support is then tailored to meet needs and challenges of specific stores, store types or those that trade in similar environments.
Listed skills include Brand Management, Advertising, Marketing, Marketing Strategy, and 26 others.
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Mansfield, England, United Kingdom
Responsible for a team that primarily helps national retail brands to localise their marketing, helping them to overcome all the different quirks and stressors at store level and ultimately, drive top line sales.
Marketing Consultant supporting McDonald's 600+ Franchised and Company restaurants in the North of England Responsibilities include - • Advising franchisees and McDonald's mid- management in all aspects of marketing and guest count driving• Producing strategic marketing support plans for new restaurant opens and refurbishments • The implementation of McDonald's National Marketing plan and key Plan Enablers• Proactively making sound, customer-led business recommendations to McDonald's Marketing Manager for enhancement of local/regional/national plans to grow guest counts and sales• Leading the clear, concise and timely communication of initiatives with all levels of the McDonald’s system, agencies and relevant 3rd parties• Extensive engagement with Franchisees and key Operations Hierarchy• Delivering relevant and compelling presentations at key Regional Operations meetings• Writing marketing briefs and communicating / presenting programme briefs / to relevant agencies on specific projects• Leading agencies to deliver outstanding creative• Reviewing & presenting concept development• Proofing artwork • Ensure artwork handover and project implementation dates are always achieved• Leading the proactive and timely evaluation of all projects• Negotiating prices with external agencies• Manage Budgets • Re-evaluating programmes on an ongoing basis through extensive engagement, suggested changes / adjustments where required to ensure delivery of goals
North, Uk
As a Field Marketing Brand Manager for McDonald's I had two main areas of responsibility - 1. I was responsible for providing marketing support to McDonald’s franchised 500+ restaurants in the North of England, Scotland & Northern Ireland. This support complemented the National Marketing Plan, ensuring franchisees and restaurants could localise the plan based upon their direct customer needs2. I managed a national ongoing voucher based support plan for McDonald’s high street estate, designed to help maximise competiveness in this tough trading environmentMy other responsibilities as a Field Marketing Brand Manager were -• Supporting franchisees in all aspects of marketing and guest count driving via planned structured days in restaurants • The implementation of the National Marketing plan and key McDonald’s Plan Enablers across all UK franchised restaurants• Proactively making sound, customer-led business recommendations to Marketing Manager for enhancement of local/regional/national plans to grow guest counts and sales• Leading the clear, concise and timely communication of initiatives with all levels of the McDonald’s system, agencies and relevant 3rd parties• Extensive engagement with Franchisees and key Operations Hierarchy• Delivering relevant and compelling presentations at key Regional Operations meetings• Writing marketing briefs and communicating / presenting programme briefs / to relevant agencies on specific projects• Leading agencies to deliver outstanding creative• Reviewing & presenting concept development• Approving national artwork • Ensure artwork handover and project implementation dates are always achieved• Leading the proactive and timely evaluation of all projects• Negotiating prices with external agencies• Manage Budgets in excess of £4m• Re-evaluating programmes on an ongoing basis through extensive engagement, suggested changes / adjustments where required to ensure delivery of goals
North, Uk
As an Assistant Field Marketing Brand Manager I had two main areas of responsibility – 1. I was partly responsible for providing marketing support to McDonald’s franchised 500+ restaurants in the North of England, Scotland & Northern Ireland. This support complemented the National Marketing Plan, ensuring our franchisees and restaurants can localise the plan based upon their direct customer needs2. I managed the marketing support programme for Mcdonald's refurbished restaurants
Stockport, United Kingdom
Responsible for the running of 4 McDonald's restaurants over this 8 year period. Including operations, finance and people, with over 100 staff in each restaurant. I opened 2 new restaurants in this time, and developed numerous staff & managers through the system. I finished this period of my career with McDonald's in one of the busiest restaurants in the North West.
Other employees you can reach at linney.com. View company contacts for 459 employees →
Chloe Coupe
Colleague at LinneyUnited Kingdom
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Kevin Wilkinson
Colleague at LinneyMansfield, England, United Kingdom
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John Moyns-Dunlop
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Sebastian Siewien
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Kayleigh Taylor
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Sophie Baker
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Agnieszka Hussein
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Quick answers generated from the profile data available on this page.
Stuart Cox works for Linney.
Stuart Cox is listed as Head of Local Marketing at Linney.
AeroLeads has found 1 work email signal at @linney.com for Stuart Cox at Linney.
Stuart Cox is based in United Kingdom while working with Linney.
Stuart Cox has worked for Linney, Mcdonald'S, and Mcdonald'S Corporation.
Stuart Cox's colleagues at Linney include Chloe Coupe, Theo Richards, Kevin Wilkinson, John Moyns-Dunlop, and Sebastian Siewien.
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Stuart Cox holds High School, Gcse, 8 X Gcse'S C And Above from Marple Hall High School.
Stuart Cox is listed with skills including Brand Management, Advertising, Marketing, Marketing Strategy, Marketing Communications, Media Planning, Account Management, and Customer Service.
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