Leading a newly created Insights division, consolidating previously de-centralised teams across the EMEA region. Devised and implemented a new divisional structure to enable increased thought leadership, grow client delivery and drive business efficiencies. Part of the EMEA, leadership team, directing and implementing the divisional strategy. Including leading extensive review of operational processes and divisional KPI setting. Reported directly to the EMEA CEO.

Driving the UK business through the leadership of Client Service, Product and Data teams. Ensuring Nielsen Ad Intel remained the market leader in Advertising expenditure reporting. Defining and managing the Client Service and Product strategies. - Implemented a new CRM process, focusing on a pro-active client engagement strategy, resulting in high renewal rates and a +70 NPS score- Managed and developed senior management teams, achieving significantly low team attrition rates and the most positive, internal employee satisfaction (PULSE) rates within the company- Led the successful integration of new digital media data into existing data sets. Including data QA, SaaS platform improvements, supplier relationship building, cost setting, marketing and client communications - Introduced and led full data quality audit. Assessing current standards and implementing quality processes and on-going review cycles. Reducing error rates from 15% to 5%- Managed the sunsetting and transfer of a SaaS product, saving a projected client revenue loss of £1.2m. Achieved through leading the client communication strategy, close collaboration with Operations, Tech and Commercial partners and defining clear prioritisation of requirements- Led and managed the product strategy across the full UK Advertising Intelligence business, Collaborated closely with global Product leads in defining and managing the ongoing product strategy, ensuring customer needs are met, and aligned with the global corporate objectives

Ensuring clients gain maximum value, through leading best-in-class client service teams and defining and implementing Client Service and Product strategies on a global level- Led UK Advertising Intelligence division, reporting to global divisional CEO. Responsible for a B2B marketing data, product & service. Servicing 200 clients including blue chip companies across a range of sectors such as Finance, Retail and Automotive. Achieved consistent yr on yr growth (avg. +7%) and a client renewal rate of over 98% - Defined and led the strategic direction of the UK Advertising Intelligence service and influencing the global view. For example, creating a new structure to the service teams to create business efficiencies whilst maintaining high client delivery standards. Defining the product offering following the acquisition of a business offering a similar service. Creating and communicating clear unique service propositions- Direct management of three client facing teams consisting of 15 people with three managers. Including market leading Client Service division - Directly responsible for creating new, market leading products including a Direct Mail planning tool and Automotive finance monitoring product generating £1.5m revenue - Global lead for the divisional digital strategy and product, including market launch and continual development based on client response and an ever-changing digital marketing landscape.

Managing Client Service team and working closely with clients to fully understand and respond to their Ad Intel needs and ensure commercial success through high renewal rates and recognising and pursuing new business opportunities- Initiated the development of major new design and implementation of client UI. Worked with design and tech teams to ensure client requirements were met. Managed the client roll-out through implementing the client communication and training plans- Collaborated with the Commercial team - Attending and presenting client pitches - First point of contact for all new clients, creating the environment for increased usage through understanding requirements- Defined team priorities, ensuring client expectations are exceeded - Implemented and led new client communication processes.

B2B client response, problem solving, face-to-face system training

Managing data coding teams achieving high quality to strict deadlines

Providing summary and sentiment analysis of daily finance news