Founder + Managing Director
CurrentWe focus on two things: Marketing and Sales coaching and consultancy for Agencies, and marketing procurement consultancy and contracting for Brands / BuyersWe help agencies grow and retain business by giving them more capability and confidence relating to everything that impacts their profitability We help brands of all sizes elevate the efficiency and effectiveness of their procurement functions. What we do for agencies: demystifying the 'who,' ‘what,’ 'how' and 'why' of procurement; tailor-made coaching for account and leadership teams on procurement basics. Advisory on contract renewals, pitch responses, negotiation role-play, market analysis, customer segmentation and targeting.For brands / buyers: contracting, consulting and procurement project work across Indirect Spend: needs analysis, stakeholder engagement and comms planning; RFI / RFP; supply market analysis, tail spend management, strategic category management, remuneration models, SRM, make-or-buy decision support. Coaching and mentoring for junior professionals