Stuart Aspinall Email & Phone Number

Greater London, England, United Kingdom

● Search360/Google Ads Management: Working in conjunction with our PCC biddingagency to form effective paid search strategies and ensure performance improvementmonitors are in place for any new developments. Responsible for ad copy, keywordoptimisation and targeting analysis and budget management of £700,000 a year.● SEO Management: Working in conjunction with our SEO agency ensuring bestpractices are followed. Enhancing the website, conducting keyword research andcompetitor monitoring.● Affiliate Management: Managed & monitored the affiliate network to drive constantinnovation in identifying and signing up new partners who can deliver relevant andcost-effective leads.● Data Analysis: Established & optimised weekly reporting for all digital channels,monitoring trends for opportunities, identifying and fixing tracking/data issues andthreats to enable constant improvement. Provide support to all key stakeholders withany data queries & analysis required for presentations or projects.● CMS Management: helping the lead website manager to update content, monitorperformance and improve layouts becoming the go-to person during holidays.

Doncaster, England, United Kingdom

● Digital Marketing Campaign Manager: creation of digital marketing plans:Multi-channel marketing strategy, Customer segmentation, Targets and Reporting.● Google Ads Management: Responsible for the management and optimisation of thePPC accounts, increasing conversions by 14% and lowering tCPA by 20%. Conductingin-depth analysis across all channels & accounts to improve key metrics & reportmonthly/quarterly KPIs to all stakeholders. Budget management of £200,000 a year.● SEO Management: Website Audits & SEO Reporting (Google Search Console),Website Structure & On Page Optimisation, Implementing Technical SEO Best Practice,SEO Competitive Keyword Analysis, META Description for SERPs.● Silverstripe Website Management: Design, Layout & Content Creation● Project Management: Accountable for integrating all organization-wide projects into aunified system. Collaborating with relevant teams and ensuring continuouscommunication with all stakeholders. Responsible for multiple CRM systemsdeployment, website redesign and software upgrades.● CRM Management: Main-point of contact for the training and data quality monitoringof our CRM management system. Responsible for updating and segmenting customerdata for marketing campaigns.

Doncaster, England, United Kingdom

● Google Ads Monitoring: Responsible for amending ads, keywords and basic reporting.● Data Analysis and Coding: Created reports to enhance visibility and decision making.● Statistical Analysis and Profit calculation: reports created to ensure monitoring of Pnldrivers, number of sales calls and sales volume for all key stakeholders.● Autoline CDK Database: Self-taught report creation and database management.● GDPR Champion: Ensured the company managed customer data appropriately.● Customer relation management: helped manage incoming sales calls.

Doncaster, England, United Kingdom

Placement year

I worked as a member of a team responsible for organising donated items, checking and tagging clothes and household items to be sold in the shop. Arranging the items in display to look their best was part of my daily routine. I also had to interact face-to-face with costumers and always be available to solve any problems.Everything had to be done smoothly and in a timely matter trying to offer the best service I could.

United Kingdom

I was part of a team responsible for checking & pricing clothes, toys, housewares, books & cds/dvds. I also helped create the displays in the shop windows. This opportunity enhanced my:Efficiency: there were a lot of donated items every day and not much room to store them. I was able to perfect the way I worked, increasing my efficiency and also it gave me a chance to think on how to approach a job to get the best results.Presentation: creating the display windows gave me an opportunity to use my judgement as to what would be the most attractive presentation and increase the desirability of the items on show. I was delighted that everything was sold from my first display, creating eye-catching window displays became one of my tasks.

Italy

Part-time job as cook/chef’s assistant during the last year of high-school in a very popular, quality restaurant in a tourist area. The restaurant is owned and managed by the chef. My input was encouraged to menu plan within a set budget, source and deal with suppliers, advertise and promote the business - I received compliments from the owner for my dependability and hard work.Menu planning: required a lot of thinking and consideration (what dishes are the most popular? What do we have in stock?) This gave me a lot of valuable experience into how a business is run.Dealing with suppliers: the delivered products had to be checked. If they were wrong or of inferior quality, I had to negotiate with the supplier and obtain a new order. This allowed me to develop my confidence when dealing with suppliers.

Undergraduate Bachelors Sandwich, International Business

Education record