Stuart Ferrie Email & Phone Number

Edinburgh, Gb

Edinburgh/Manchester, United Kingdom

Edinburgh, Scotland, United Kingdom

• Leading the digital marketing team and managing performance to deliver high quality work• Strategy development across all digital marketing channels and of the digital marketing services for the company• Recruitment, resourcing and profitability operation• Supporting the digital marketing team’s development and growth (via training, coaching and mentoring) across areas such as service development, account management, strategic thinking, people engagement and platform operations• Working closely with other department leads to align digital marketing service delivery with client expectations and objectives• Driving account development to support department growth targets• Client stakeholder management and relationship building• Supporting new business efforts by developing and delivering audits, strategies and proposals

Edinburgh, Scotland, United Kingdom

• Leading the paid team and managing performance to deliver high quality work• Strategy development across all paid channels and of the paid media services for the company• Recruitment, resourcing and profitability operation of the paid department• Supporting the paid media team’s development and growth (via training, coaching and mentoring) across areas such as service development, account management, strategic thinking, people engagement and platform operations• Working closely with other department leads to align paid service delivery with client expectations and objectives• Driving account development to support department growth targets• Client stakeholder management and relationship building• Supporting new business efforts by developing and delivering audits, strategies and proposals for paid media

Edinburgh, United Kingdom

Edinburgh, United Kingdom

• Responsible for paid strategy development across all paid channels and directing the paid search vision• Leading, inspiring and motivating the paid team to work collaboratively to achieve and maintain high quality service delivery across all paid disciplines• Operating and coordinating department recruitment and resourcing• Managing effective performance of the paid team and implementing initiatives/objectives to ensure standards of excellence are achieved and maintained. • Providing mentoring/coaching/training to individuals within the paid team in areas such as service development, account management and strategic thinking• Providing paid search operations and services training to individuals within the paid team and the wider business• Developing cross service ‘omni-channel’ solutions and paid tooling initiatives• Driving account development within the paid department and supporting the client services team for new business acquisition

Edinburgh, United Kingdom

• Developing effective teamwork and providing clear guidance, instruction, advice and coaching to junior team members.• Paid search account management responsibility, including strategy, account optimisations and project planning.• Coordinating with the Head of Paid to outline the department's Account Management and Account Executive strategy/execution and providing supporting strategy and consultation on departmental client projects.• Management of department resource operations and escalation of requirements.• Establishing and training responsive operational Paid Search AM roles• Process development, optimisation and standardisation across all paid specialisms (including process documentation) and delivering paid specialism training to project leads in the wider business.• Onboarding publisher/industry developments• Ensuring that paid search specific client deliverables are to the required standard for delivering excellence• Supporting business development in onboarding new paid search clients• Working collaboratively across departments to develop omnichannel strategies

Edinburgh, United Kingdom

Paid Search Account Manager at QueryClick.

Edinburgh, United Kingdom

Search Analyst specialising in Pay Per Click Advertising;Learning the fundamentals and advanced techniques of Search Engine Optimisation

Dundee, United Kingdom

Planned and ensured the widespread and appropriate distribution of all printed marketing media;Managed a large volunteer PR team as well as a core team of publicity distributors;Interviewed and trained part time staff;Provided technical (PC) assistance;Led the on-line marketing strategy, including development of the website;Coordinated on-line marketing strategy with departmental management;Production of advertising via the usage of programs such as Photoshop and Illustrator;Copy-writing;General administration duties (report writing, etc);Developed an electronic newsletter campaign;Led a cold call sales relationship project to sell local businesses advertising space to fund in-house magazine

Dundee, United Kingdom

Trained and worked in all departmental areas: handling returns/refunds; face to face interaction with customers; stockroom maintenance, operation and organisation;Ensured that behind the scenes systems were efficient and as fast as possible;Interviewed and trained part time staff;Learned the importance of point to point sales, related item sales, on floor product displays, etc.

Bsc (2:1), Business Economics With Marketing

First 2 years comprised of basic micro and macroeconomics as well as core mathematics modules which included algebra, calculus.

Mathematics, Information Systems, Computing, Technological Studies, Economics, English

Activities and Societies: Prefect - 2 yearsScottish Higher: Mathematics – A Scottish Higher: Information Systems – B Scottish Higher.